{"id":21559,"date":"2019-04-25T11:42:35","date_gmt":"2019-04-25T11:42:35","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=21559"},"modified":"2025-04-02T10:48:53","modified_gmt":"2025-04-02T08:48:53","slug":"guia-nueva-interfaz-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/guide-new-facebook-ads-interface\/","title":{"rendered":"Facebook Ads: Definitive guide to the new interface"},"content":{"rendered":"<p>April 2019,\u00a0<strong>Facebook<\/strong> has set out to surprise us with a <strong>new interface\u00a0<\/strong>and there are already some privileged <a href=\"https:\/\/www.geotelecom.mx\/en\/campanas-remarketing-facebook-instagram\/\">creating Facebook campaigns<\/a> from this new platform.<br \/>\nMany of us have been waiting for a long time for the improvement of this <strong>Facebook Manager interface<\/strong> The new features that we are going to find and that are supposed to facilitate the work of the managers of <strong>Facebook Ads<\/strong>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-new-facebook-ads-interface\/#Novedades_de_la_nueva_interfaz_de_Facebook_Ads\" >What's new in the new Facebook Ads interface:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-new-facebook-ads-interface\/#Rediseno_del_administrador_de_anuncios\" >Redesign of the ad manager:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-new-facebook-ads-interface\/#Nueva_experiencia_de_navegacion\" >New navigation experience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-new-facebook-ads-interface\/#Funciones_adicionales_en_el_nuevo_administrador\" >Additional functions in the new administrator.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-new-facebook-ads-interface\/#Nuevo_diseno_de_las_notificaciones\" >New design of notifications.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-new-facebook-ads-interface\/#Funcion_%C2%ABEn_nombre_de%C2%BB\" >On behalf of\" function.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-new-facebook-ads-interface\/#Tarjeta_de_rendimiento_de_video\" >Video performance card.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-new-facebook-ads-interface\/#Nuevo_formato_%C2%ABImagen_o_video_unicos%C2%BB\" >New format \"Single image or video\".<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-new-facebook-ads-interface\/#Nueva_funcion_%C2%ABCopiar_y_pegar%C2%BB\" >New \"Copy and paste\" function.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Novedades_de_la_nueva_interfaz_de_Facebook_Ads\"><\/span>What's new in the\u00a0<strong>new Facebook Ads interface:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Rediseno_del_administrador_de_anuncios\"><\/span><strong style=\"font-size: 16px;\">Redesign of the ad manager:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From now on the interface of the <strong>Facebook ad manager,<\/strong> will have new features including: a greatly improved browsing experience, integrated search and filter function, and a dynamic action bar:<\/p>\n<ol>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Nueva_experiencia_de_navegacion\"><\/span><strong>New navigation experience.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>The \"Campaign\", \"Ad Set\" and \"Ad\" tabs will be switched to the \"Campaign\" and \"Ad\" tabs. <strong>navigation sidebar<\/strong> on the left side of the table.\u00a0<img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-21581 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h39_09-1.png\" alt=\"Screenshot of the new Facebook Ads sidebar\" width=\"275\" height=\"366\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h39_09-1.png 533w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h39_09-1-225x300.png 225w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/li>\n<li>You can now view your campaigns, ad sets and advertisements in <strong>a single table<\/strong>This will allow you to see everything at a glance without having to go from one tab to another.<img decoding=\"async\" class=\"wp-image-21573 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h03_28.png\" alt=\"Screenshot of the new Facebook Ads interface\" width=\"768\" height=\"391\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h03_28.png 1920w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h03_28-300x153.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h03_28-1024x521.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h03_28-768x391.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h03_28-1536x782.png 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/li>\n<li><strong>New parallel view:<\/strong> You will be able to interact and edit simultaneously in the main table and in the graphs. Replacing the editing tray and collapsible reports.<br \/>\n<h4><img decoding=\"async\" class=\"wp-image-21575 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h09_09.png\" alt=\"Screenshot of the double screen of the Facebook Ads interface.\" width=\"823\" height=\"419\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h09_09.png 1920w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h09_09-300x153.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h09_09-1024x521.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h09_09-768x391.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h09_09-1536x782.png 1536w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/h4>\n<\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Funciones_adicionales_en_el_nuevo_administrador\"><\/span>Additional functions in the new administrator.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>New <strong>combined search and filter bar<\/strong>This allows you to use search terms to find ads, sets and campaigns.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21576 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h13_21.png\" alt=\"Capture of search bar by filters\" width=\"770\" height=\"392\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h13_21.png 1920w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h13_21-300x153.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h13_21-1024x521.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h13_21-768x391.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h13_21-1536x782.png 1536w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/li>\n<li>Now in the <strong>dynamic action bar<\/strong> only the most frequently used actions are shown and hides those with little use in a drop-down menu.<\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Nuevo_diseno_de_las_notificaciones\"><\/span><strong>New design of notifications.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>\u00a0They will be divided into <strong>4 categories<\/strong>: \"<strong>All\"<\/strong>, \"<strong>accounts\", \"advertisements\" and \"pages\".<\/strong>The system will also have tabs and alerts that can be customized according to your priorities and those of your business.<br \/>\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21577 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h16_06.png\" alt=\"Screenshot of the new Facebook Ads notification menu\" width=\"759\" height=\"386\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h16_06.png 1920w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h16_06-300x153.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h16_06-1024x521.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h16_06-768x391.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_17h16_06-1536x782.png 1536w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/strong><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Funcion_%C2%ABEn_nombre_de%C2%BB\"><\/span><strong>On behalf of\" function.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Through this function, the agencies and partners of the <em>marketing<\/em> of Facebook can <strong>specify which accounts use<\/strong> on behalf of other businesses.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Tarjeta_de_rendimiento_de_video\"><\/span><strong>Video performance card.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>This function of <strong>reports show results on videos<\/strong> and the percentage of views that occur during the first 60 seconds. In this way, we will be able to check at what point users abandon the video or if they are reaching the moment when the key content of your ad is shown.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Nuevo_formato_%C2%ABImagen_o_video_unicos%C2%BB\"><\/span><strong>New format \"Single image or video\".<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Now, single image ads, single video and presentation, <strong>have been unified in a single format<\/strong> to improve organization, creation and editing.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Nueva_funcion_%C2%ABCopiar_y_pegar%C2%BB\"><\/span><strong>New \"Copy and paste\" function.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>\u00a0Di <strong>\"bye-bye\" to doubling\u00a0<\/strong>and sets, and start copying and pasting them.\u00a0<strong>at any level<\/strong>. Previously, if you wanted to add an ad or a set of ads to other campaigns, you had to work on duplicates individually, which was quite tedious. Now you can<strong> copy (Ctrl+C)<\/strong> y<strong> paste<\/strong>\u00a0<strong>(Ctrl+V)<\/strong> multiple ads in up to 20 ad sets, and the same for pasting sets within campaigns, which will save you valuable time. To do this, you can simply use the keyboard shortcut, click on \"duplicate\" in the toolbar or in the edit tray itself. Once clicked, you will see a section called \"clipboard\" which includes the following options <strong>\"copy\" <\/strong>, <strong>\"paste\"\u00a0<\/strong>y <strong>\"view copied items\".<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21570 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-25_16h56_08.gif\" alt=\"\" width=\"596\" height=\"300\" \/><\/p>\n<p>If these new changes don't convince you, Facebook gives you the option to <strong>possibility of continuing to use the old interface<\/strong>. Simply select the \"Switch to previous version\" option in the upper left corner. WARNING! This option <strong>will only be temporary<\/strong> so we'd better get used to it.<br \/>\nAnd you<strong>Are you already using the new interface?<\/strong><br \/>\n<strong>\u00a0What do you think about<\/strong>\u00a0these changes and developments?<\/p>","protected":false},"excerpt":{"rendered":"<p>In April 2019, Facebook has set out to surprise us with a new interface and there are already some privileged people creating Facebook campaigns from this new platform.\nMany of us have been waiting for a long time for an improvement of this interface of Facebook Manager, which is somewhat diffuse, sometimes difficult to understand and full of configuration menus at different levels, so we bring you a preview of the new features that we are going to find and that are supposed to facilitate the work of Facebook Ads managers.\nNew features of the new Facebook Ads interface:\nRedesign of the ad manager:\nFrom now on the Facebook Ads manager interface, will have new features among which stand out: a great improvement of the navigation experience, integrated search and filter function, and a dynamic actions bar:\n\n \t\nNew navigation experience.\n\n \tThe \"Campaign\", \"Ad Set\" and \"Ad\" tabs will now be moved to the navigation sidebar on the left side of the table.\n \tYou can now see your campaigns, ad sets and ads in a single table, allowing you to see everything at a glance without the need to go from one tab to another.\n \tNew side-by-side view: You will be able to interact and edit simultaneously in the main table and in the graphs. Replacing the editing tray and collapsible reports.\n\n\n\n\n \t\nAdditional functions in the new administrator.\n\n \tNew combined search and filter bar, this allows you to use search terms to find ads, sets and campaigns.\n \tThe dynamic actions bar now shows only the most frequently used actions and hides the ones that are rarely used in a drop-down menu.\n\n\n \t\nNew design of notifications.\n\n \t They will be divided into 4 categories: \"All\", \"accounts\", \"ads\" and \"pages\", and will also have customizable tabs and alerts based on your priorities and those of your business.\n\n\n\n\n \t\nOn behalf of\" function.\n\n \tUsing this feature, Facebook agencies and marketing partners can specify which accounts they use on behalf of other businesses.\n\n\n \t\nVideo performance card.\n\n \tThis reporting feature shows results on videos and percentage of plays that occur during the first 60 seconds. In this way, we can check at what point users abandon the video or if they are reaching the moment when the key content of your ad is shown.\n\n\n \t\nNew format \"Unique image or video\".\n\n \tNow, single image, single video and slideshow ads have been unified into a single format for better organization, creation and editing.\n\n\n \t\nNew \"Copy &amp; Paste\" function.\n\n \t Say \"goodbye\" to duplicate ads and sets, and start copying and pasting them at any level. Previously, if you wanted to add an ad or ad set to other campaigns, you had to work on duplicates individually, which was quite tedious. Now you will be able to copy (Ctrl+C) and paste (Ctrl+V) multiple ads into up to 20 ad sets, and the same for pasting sets within campaigns, which will save you valuable time. To do this, you can simply use the keyboard shortcut, click on \"duplicate\" in the toolbar or in the edit tray itself. Once clicked you will see a section called \"clipboard\" which includes the options \"copy\", \"paste\" and \"view copied items\".\n\n\n\n\n\nIf these new changes do not convince you, Facebook gives you the possibility to continue using the old interface. Simply select the option \"Switch to the previous version\" in the upper left corner. WARNING! This option will only be temporary, so we'd better get used to it.\nAnd you, are you already using the new interface?\n What do you think of these changes and new features?<\/p>","protected":false},"author":42,"featured_media":21568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[44,28],"tags":[242,117,243],"class_list":["post-21559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media","tag-business-manager","tag-facebook","tag-facebook-ads"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=21559"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21559\/revisions"}],"predecessor-version":[{"id":232225,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21559\/revisions\/232225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/21568"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=21559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=21559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=21559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}