{"id":21481,"date":"2019-04-11T11:27:35","date_gmt":"2019-04-11T11:27:35","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=21481"},"modified":"2025-04-02T10:48:53","modified_gmt":"2025-04-02T08:48:53","slug":"campanas-remarketing-facebook-instagram","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/bells-remarketing-facebook-instagram\/","title":{"rendered":"How to create Remarketing Campaigns on Facebook and Instagram?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As you may already know, carrying out <em>remarketing\u00a0<\/em>at <em>Facebook <\/em>e\u00a0<em>Instagram<\/em>\u00a0is very important as well as necessary. With this we can get or at least try to get those users who have been in our <em>web<\/em> finish the process we want them to have completed, whether it is a purchase, filling out a form, etc. <\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/bells-remarketing-facebook-instagram\/#1_CREACION_DE_AUDIENCIAS\" >1. AUDIENCE BUILDING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/bells-remarketing-facebook-instagram\/#2_CAMPANAS_VENTAS_DE_CATALOGO\" >2. CAMPAIGNS: CATALOG SALES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/bells-remarketing-facebook-instagram\/#3_ANUNCIOS\" >3. ADVERTISEMENTS<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Has it ever happened to you that you have visited a website <em>web<\/em> and even added products to the cart, but you don't buy and after a few minutes when you log in to <em>Facebook <\/em>o\u00a0<em>Instagram<\/em>\u00a0I'm sure you know what I'm talking about! Does this sound familiar to you?<\/span><\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"noresize aligncenter wp-image-21482 size-full\" title=\"facebook remarketing\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_17h53_17.png\" alt=\"\" width=\"513\" height=\"516\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_17h53_17.png 513w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_17h53_17-298x300.png 298w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_17h53_17-150x150.png 150w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Well, this is exactly what I am going to show you how to do in this <em>post<\/em>so if you want to learn how to do it, read on!<\/span><\/p>\n<h1 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_CREACION_DE_AUDIENCIAS\"><\/span>1. AUDIENCE BUILDING<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">First of all... we have to create audiences. The audiences are those groups in which we include the users that we are interested in reimpacting, in <em>Facebook<\/em> we have the advantage that we do not require a minimum of <strong>1.000<\/strong> <em>cookies<\/em> to be activated as in <em>Google Ads<\/em>but they will always work better the more data they have.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These are just some of the<strong> types of audiences<\/strong> that we use in Geotelecom, depending on the traffic that has the <em>web<\/em> you can create as many audiences as you can think of:\u00a0<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Users of the<em> Web<\/em>:<\/strong> Website visitors.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Database Users:<\/strong> Customer information from the store's database. If you use <span style=\"text-decoration: underline;\"><em>Mailchimp<\/em><\/span>you can export it directly from there.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Users of <em>Instagram<\/em>:<\/strong> Users who have interacted with the Instagram page. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Users of <em>Facebook<\/em>:<\/strong>\u00a0Audience that has interacted with the Facebook page.<\/span><\/li>\n<li><strong>Users of the Cart (or any section of the web):<\/strong> Users who have gone through the cart or the section you are interested in.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Similar Users:<\/strong> Users similar to all of the above.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">How do we create these audiences from our<em> Facebook<\/em>? The <strong>5<\/strong> first hearings will be held from <strong>personalised audience<\/strong>the last of <strong>similar users<\/strong> we will do it from <strong>similar audience<\/strong>\u00a0where we will have to select the audience of which we want to create a similar one, that is why<strong> first of all you have to create the customized ones<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"noresize aligncenter wp-image-21483\" title=\"facebook audiences\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_16h22_26.png\" alt=\"\" width=\"350\" height=\"249\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_16h22_26.png 680w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_16h22_26-300x214.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"noresize aligncenter wp-image-21484\" title=\"facebook audience types\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_16h31_23.png\" alt=\"\" width=\"350\" height=\"288\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_16h31_23.png 578w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_16h31_23-300x247.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <strong>cart hearing<\/strong> (or any other section of the web) is also done from <strong>t<\/strong><\/span><b>site traffic <em>web<\/em><\/b><span style=\"font-weight: 400;\">but you have to select the option of <strong>p<\/strong><\/span><b>ersons who have visited <em>web<\/em> specific<\/b><span style=\"font-weight: 400;\"> and set the condition that the URL contains the site parameter <em>web<\/em> corresponding to the cart page (or whatever you want to make the audience): <\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"noresize aligncenter wp-image-21499\" title=\"audience facebook cart\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_16h40_51-1.png\" alt=\"\" width=\"700\" height=\"315\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_16h40_51-1.png 931w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_16h40_51-1-300x135.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-10_16h40_51-1-768x346.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>I must add that when you create the audiences to make <em>remarketing<\/em> at <em>Facebook<\/em> e <em>Instagram<\/em>You can do this by placing the days that interest you in the duration of the affiliation, i.e. you set the days on which you want the users to be found, for example, on the <span style=\"text-decoration: underline;\">image above<\/span> you can see that in that audience would be the <strong>users who have visited the shopping cart page in the past few years <span style=\"text-decoration: underline;\">last 30 days<\/span><\/strong><span style=\"text-decoration: underline;\">;<\/span>\u00a0This is where you can create as many audiences as the duration of affiliation you set.<\/p>\n<h1 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_CAMPANAS_VENTAS_DE_CATALOGO\"><\/span>2. CAMPAIGNS: CATALOG SALES<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Once you have identified and created all the audiences you are interested in retargeting, you can create campaigns of <em>remarketing <\/em>for\u00a0<em>Facebook\u00a0<\/em>e <em>Instagram<\/em>. To do this you have to go to the <span style=\"text-decoration: underline;\">ad manager<\/span> of your <em>Facebook<\/em> and create a new campaign, the target you have to choose is\u00a0<strong>catalog sales<\/strong>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In Geotelecom what we usually do is to create a campaign for each audience we want to retarget and create as many sets of ads as affiliate durations we apply to the audiences. Surely you are wondering what this means, don't worry, with the following images it will be clearer:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21498 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-11_10h48_25.png\" alt=\"\" width=\"832\" height=\"205\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-11_10h48_25.png 832w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-11_10h48_25-300x74.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-11_10h48_25-768x189.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/p>\n<p style=\"text-align: justify;\">Is this better? As part of the user campaign of the <em>web<\/em> we have created a set of ads for each audience duration. In the <span style=\"text-decoration: underline;\">configuration<\/span> of the ad set you have to add the audience corresponding to that set, for example, in the ad set of web users 60 days, you will find the audience of web users 60 days.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"noresize aligncenter wp-image-21500 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-11_12h14_27.png\" alt=\"\" width=\"381\" height=\"154\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-11_12h14_27.png 381w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-11_12h14_27-300x121.png 300w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/p>\n<p style=\"text-align: justify;\">In this case we have <strong>excluded<\/strong> users in order to have them controlled separately, since they are inside the <strong>all website visitors<\/strong> are also those who have gone through <span style=\"text-decoration: underline;\">cart<\/span>.<\/p>\n<h1 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_ANUNCIOS\"><\/span>3. ADVERTISEMENTS<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p style=\"text-align: justify;\">When you have the campaigns with their respective ad sets created, it's time to show how creative you are in the ads. This is where you have to \"convince\" the user to make the conversion. It is recommended that for each set of ads you have, you should create <strong>3 advertisements<\/strong> very different to test what works best, for example:<\/p>\n<ul style=\"text-align: justify;\">\n<li>By placing offer in the title and in the copy adding free shipping.<\/li>\n<li>Showing more than one image and placing free shipping on the images.<\/li>\n<li>Placing rebates before the product title.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Do not forget to use generic copys since they will work for all products. And don't forget to use emoticons, which work very well on <em>Facebook<\/em>\u00a0?<\/p>\n<p style=\"text-align: justify;\">I know that at first glance it can be a bit complicated. I leave you an image as a summary that I hope can help you a little more:<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"noresize aligncenter wp-image-21502\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-11_12h45_02.png\" alt=\"\" width=\"700\" height=\"278\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-11_12h45_02.png 836w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-11_12h45_02-300x119.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/04\/2019-04-11_12h45_02-768x305.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: justify;\">What are you waiting for to start testing the <em>remarketing<\/em> at <em>Facebook<\/em> e <em>Instagram<\/em>? If you have any questions when it comes to getting started or want to let me know how the campaign is performing, leave me a comment! ?<\/p>","protected":false},"excerpt":{"rendered":"<p>As you may already know, carrying out remarketing strategies on Facebook and Instagram is very important as well as necessary. With this we can get or at least try to get those users who have been on our website to finish the process we want them to have finished, whether it is a purchase, filling out a form, etc.\nHas it ever happened to you that you have visited a website and even added products to the cart, but you don't buy and after a few minutes when you go to Facebook or Instagram you see those products? Surely you know what I'm talking about! Does this sound familiar?\n\nWell this is exactly what I'm going to teach you how to do in this post, so if you want to learn how to do it, keep reading!\n1. AUDIENCE CREATION\nFirst of all... we have to create audiences. The audiences are those groups in which we include the users that we are interested in retargeting, in Facebook we have the advantage that we do not need a minimum of 1,000 cookies to be activated as in Google Ads, but they will always work better the more data they have.\nThese are just some of the types of audiences that we use in Geotelecom, depending on the traffic that has the web you can create all the audiences that you can think of:\n\n \tWeb users: Website visitors.\n \tDatabase Users: Information of the clients of the store's database. If you use Mailchimp, you can export it directly from there.\n \tInstagram users: Users who have interacted with the Instagram page.\n \tFacebook users: Audience that has interacted with the Facebook page.\n \tCart users (or any section of the website): Users who have gone through the cart or the section you are interested in.\n \tSimilar Users: Users similar to all the previous ones.\n\nHow do we create these audiences from our Facebook page? The first 5 audiences we will do them from custom audience, the last one of similar users we will do it from similar audience where we will have to select the audience from which we want to create a similar one, that is why first of all we have to create the custom ones.\n\n\nThe cart audience (or any section of the web) is also made from website traffic, but you have to select the option of people who have visited specific web pages and put the condition that the URL contains the parameter of the website corresponding to the cart page (or the one you want to make the audience):\nI have to add that when you create the audiences to do remarketing on Facebook and Instagram, you can do it by placing the days that interest you in the duration of the affiliation, that is, you set the days in which you want the users to be found, for example, in the image you have just above you can see that in that audience would be the users who have visited the cart page in the last 30 days; it is here that you can create as many audiences as the duration of affiliation you put.\n2. CAMPAIGNS: CATALOG SALES\nOnce you have identified and created all those audiences you are interested in retargeting, you can create remarketing campaigns for Facebook and Instagram. To do this you have to go to the ad manager of your Facebook page and create a new campaign, the objective you have to choose is catalog sales.\nIn Geotelecom what we usually do is to create a campaign for each audience we want to retarget and create as many ad sets as affiliate durations we apply to the audiences. Surely you are wondering what this means, don't worry, with the following images it will be clearer:\n\nBetter this way? Within the web users campaign we have created an ad set for each audience duration. In the ad set configuration you have to add the audience corresponding to that set, for example, in the ad set of web users 60 days, you will find the audience of web users 60 days.\n\nIn this case we have excluded the cart users to have them controlled separately, since within all the visitors of the website there are also those who have gone through the cart.\n3. ADVERTISING\nWhen you have the campaigns with their respective ad sets created, it's time to show how creative you are in the ads. Since it is here where you have to \"convince\" the user to make the conversion. It is recommended that for each set of ads you have, you create 3 very different ads to test what works best, for example:\n\n \tPlacing offer in the title and in the copy adding free shipping.\n \tShowing more than one image and placing free shipping in the images.\n \tPlacing rebates before the product title.\n\nDo not forget to use generic copys since they will be used for all products. And don't forget the emoticons that work very well on Facebook ?\nI know that at first glance it may seem a bit complicated. I leave you an image as a summary that I hope can help you a little more:\n\nWhat are you waiting for to start testing remarketing on Facebook and Instagram? If you have any doubts when it comes to get started with it or you want to tell me how the campaign is performing, leave me a comment! ?<\/p>","protected":false},"author":42,"featured_media":21506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[44,46,28],"tags":[],"class_list":["post-21481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-social-media"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=21481"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21481\/revisions"}],"predecessor-version":[{"id":232215,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21481\/revisions\/232215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/21506"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=21481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=21481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=21481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}