{"id":21112,"date":"2023-10-17T17:28:01","date_gmt":"2023-10-17T15:28:01","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=21112"},"modified":"2023-10-17T17:32:54","modified_gmt":"2023-10-17T15:32:54","slug":"que-es-google-hotel-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-google-hotel-ads\/","title":{"rendered":"What is Google Hotel Ads and how does it work?"},"content":{"rendered":"<div class=\"body\">\n<div class=\"post-header\">\n<p><span style=\"font-weight: 400;\">In an increasingly connected world, travel planning has become easier, more accessible and more efficient than ever.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-google-hotel-ads\/#%C2%BFQue_es_Google_Hotel_y_de_donde_viene\" >What is Google Hotel and where does it come from?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-google-hotel-ads\/#%C2%BFQue_caracteristicas_ofrece_Google_Hotel_como_metabuscador\" >What features does Google Hotel offer as a metasearch engine?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-google-hotel-ads\/#%C2%BF_Como_es_Google_Hotel_actualmente\" >What is Google Hotel like today?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-google-hotel-ads\/#Posicionamiento_organico\" >Organic positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-google-hotel-ads\/#Posicionamiento_de_pago\" >Paid positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-google-hotel-ads\/#%C2%BFCuando_aparece_el_metabuscador_de_Google_Hotel\" >When does the Google Hotel metasearch appear?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-google-hotel-ads\/#%C2%BFComo_podemos_realizar_e_implementar_campanas_en_Google_Hotel_Ads\" >How can we create and implement campaigns in Google Hotel Ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-google-hotel-ads\/#Feed_con_las_habitaciones_yo_alojamientos_y_sus_caracteristicas\" >Feed with the rooms and\/or accommodations and their features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-google-hotel-ads\/#Cuenta_de_Google_Hotel_Center_para_alojar_el_feed\" >Google Hotel Center account (to host the feed)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-google-hotel-ads\/#Capacidad_tecnologica_para_integracion_directa_y_respuesta_a_los_requests\" >Technological capacity (for direct integration and response to requests)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Among the many tools that have revolutionized the way we search for and book hotels is Google Hotel Search, a powerful platform that simplifies the search for accommodation and provides travelers with a more convenient experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In this article we will dive into the world of Google Hotel Search.<\/strong>We explore its features, advantages and how this innovative tool has changed the way we organize our hotel stays.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Google_Hotel_y_de_donde_viene\"><\/span><span style=\"font-weight: 400;\">What is Google Hotel and where does it come from?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Origin<\/b><b>Google Hotel Finder<\/b> <b>&#8211;<\/b> was known as such in 2011, when it was launched.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google specializes as a metasearch engine for hotels (some examples of metasearch engines are Booking or Tripadvisor).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">It allowed hotels to advertise only through paid advertising.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Focused only for OTAs (Online Travel Agencies).<\/li>\n<\/ul>\n<p>What was the problem with this metasearch engine? The main weakness it had was that you had to have <strong>advanced knowledge of SEM<\/strong>.<\/p>\n<p>And what were the solutions they came up with to improve it? <strong>Simplified the tool<\/strong> to make it accessible to both agencies and their own clients, in addition to making it free of charge. Consequently, they created Google Hotel Free Links (which is the organic part we know today).<\/p>\n<p>The final result of the implementation of all possible improvements was the consolidation of<strong> Google Hotel as a metasearch engine<\/strong>creating <a href=\"https:\/\/support.google.com\/hotelprices\/answer\/9238461?hl=es\">Google Hotel Ads<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_caracteristicas_ofrece_Google_Hotel_como_metabuscador\"><\/span><span style=\"font-weight: 400;\">What features does Google Hotel offer as a metasearch engine?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is what it has meant\u00a0<strong>Google Hotel as a metasearch engine:<\/strong><\/p>\n<ul>\n<li>It has been a new addition among hotel search engines and comparators. In addition, it allows us to\u00a0<strong>filter by date, location and people<\/strong> that best suits us, unlike others. And the most important thing: it allows us to book and choose directly on the hotel's own platform.<\/li>\n<li>Advertising in the hospitality industry has reinvented itself, incorporating\u00a0<strong>new payment methods such as:<\/strong><\/li>\n<\/ul>\n<ol>\n<li><span style=\"text-decoration: underline;\">CPC<\/span>is the classic model, you are only charged when users click.<\/li>\n<li><span style=\"text-decoration: underline;\">Commission<\/span>%: metasearch engines are paid a percentage for each successful booking (the % varies according to the engine).<\/li>\n<li><span style=\"text-decoration: underline;\">Combined<\/span>is a combination of CPC and commission. On the one hand, the CPC brings visibility and on the other hand, the commission will be only for effective sales.<\/li>\n<\/ol>\n<ul>\n<li><strong>It is no longer necessary to advertise exclusively on the major metasearch engines.<\/strong> We also now need to optimize the web correctly to reward us and position us correctly at an organic level.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BF_Como_es_Google_Hotel_actualmente\"><\/span><span style=\"font-weight: 400;\">What is Google Hotel like today?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Hotel is not only the Ads part, it really consists of two types of positioning:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Posicionamiento_organico\"><\/span><strong>Organic positioning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>We have many more options to compare with respect to sponsored placement.<\/li>\n<li>The most important factor for positioning is the final price of the reservation.<\/li>\n<li>Being the \"official site\" gives us an advantage over other OTAs.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-227194 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/google-hotel-ads-caracteristicas-300x271.webp\" alt=\"google hotel ads features\" width=\"548\" height=\"495\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/google-hotel-ads-caracteristicas-300x271.webp 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/google-hotel-ads-caracteristicas-13x12.webp 13w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/google-hotel-ads-caracteristicas.webp 572w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p><strong>In order to position ourselves in a natural way, <\/strong>regardless of whether you are a hotel or a vacation rental agency, we will need:<\/p>\n<ul>\n<li>Connect our booking engine with the \"Google Hotel Search\" channel and select the rooms\/accommodations we want to show.<\/li>\n<li>Refine our company profile with as much data as we can offer about our business (well-selected main category, services, contact, location, hours, etc.).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Posicionamiento_de_pago\"><\/span><strong>Paid positioning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Only 4 options will appear, which will be those that have had the highest relevance and bidding with respect to the rest.<\/li>\n<li>It always appears at the top of the section.<\/li>\n<li>It is not the most relevant thing to leave the first one, since the main factor is\u00a0<strong>have the lowest price<\/strong>.<\/li>\n<li>Normally the most important OTAs are advertised, since they have the largest client portfolio and may be their own suppliers.<\/li>\n<li>Those in which the hotel has connectivity are advertised.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFCuando_aparece_el_metabuscador_de_Google_Hotel\"><\/span><strong>When does the Google Hotel metasearch appear?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In short, this meta-search engine may appear in these situations:<\/p>\n<ul>\n<li>When we go to search for a specific hotel in the Google search engine, the hotel's company profile will appear next to the search network, next to the Google hotel meta-search engine, placing the comparison in organic and sponsored.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-227195 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/metabuscador-google-hotel-160x300.webp\" alt=\"google hotel search engine\" width=\"355\" height=\"666\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/metabuscador-google-hotel-160x300.webp 160w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/metabuscador-google-hotel-6x12.webp 6w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/metabuscador-google-hotel.webp 475w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><\/p>\n<ul>\n<li>When we are in the Maps network and we go to search for a specific hotel or by keywords that relate to it, both positions will appear in its lodging file.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-227196 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/maps-google-hotel-300x235.webp\" alt=\"maps google hotel\" width=\"763\" height=\"598\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/maps-google-hotel-300x235.webp 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/maps-google-hotel-1024x804.webp 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/maps-google-hotel-768x603.webp 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/maps-google-hotel-15x12.webp 15w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/maps-google-hotel.webp 1236w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-227197 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/maps-google-hotel-1-300x235.webp\" alt=\"maps google hotel\" width=\"760\" height=\"595\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/maps-google-hotel-1-300x235.webp 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/maps-google-hotel-1-15x12.webp 15w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/maps-google-hotel-1.webp 1236w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_podemos_realizar_e_implementar_campanas_en_Google_Hotel_Ads\"><\/span><span style=\"font-weight: 400;\">How can we create and implement campaigns in Google Hotel Ads?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to Google itself, in theory we would only need 3 elements to be able to create Google Ads campaigns:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Feed_con_las_habitaciones_yo_alojamientos_y_sus_caracteristicas\"><\/span><span style=\"font-weight: 400;\">Feed with the rooms and\/or accommodations and their features<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We need a feed of availability and prices, which is updated with our booking engine regularly, so that Google can pull our updated info at all times to ensure price and availability accuracy. That is, the feed will collect both the availability information and the characteristics of the accommodations according to the user's searches. The data in this feed is more static, and is called \"room data\".<\/p>\n<p>In addition, we need a complementary feed with itinerary data: This is the most variable part we will see this feed as it depends on availability and changes we can make in prices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cuenta_de_Google_Hotel_Center_para_alojar_el_feed\"><\/span><span style=\"font-weight: 400;\">Account <\/span><span style=\"font-weight: 400;\">Google Hotel Center<\/span><span style=\"font-weight: 400;\"> (to host the feed)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In addition to creating the account, we will need to upload our <a href=\"https:\/\/support.google.com\/hotelprices\/answer\/10123427\">Google Hotel Center account<\/a> a file in which we will specify which landing pages or URLs users will visit once they click on a Google Hotel ad.<\/p>\n<p>It is normal to have a single website and domain to take users to depending on the language, currency and even device. The only thing to keep in mind is that this file can be updated at any time from the Hotel Center platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capacidad_tecnologica_para_integracion_directa_y_respuesta_a_los_requests\"><\/span><span style=\"font-weight: 400;\">Technological capacity (for direct integration and response to the <\/span><i><span style=\"font-weight: 400;\">requests<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google makes us <i>pull request<\/i> to cache our hotel and room info in your search engine. This is updated several times a day to provide this information based on user searches.<\/p>\n<p>For data that may be missing or possible information that may not give a very accurate result, there is the Live Queries tool that allows the user to search from Google in a more visual way:<\/p>\n<\/div>\n<div class=\"post-entry\">\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-227198 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/integracion-google-hotel-300x167.webp\" alt=\"google hotel integration\" width=\"816\" height=\"454\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/integracion-google-hotel-300x167.webp 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/integracion-google-hotel-1024x571.webp 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/integracion-google-hotel-768x428.webp 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/integracion-google-hotel-18x10.webp 18w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/integracion-google-hotel.webp 1032w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/strong><\/h4>\n<p>And finally, it should be noted that, obviously, all the elements mentioned above will be obtained and configured in one way or another depending on whether we decide to delegate this technological part (<i>partners<\/i> connectivity), or we do it ourselves directly:<\/p>\n<ul>\n<li><strong>Direct integration<\/strong>Using a Google Connectivity API and having access to a Google Hotel Center account that Google will previously have to create for us through a form.<\/li>\n<li><strong>Integration with third parties<\/strong>: exist\u00a0<em>partners<\/em> The integration of paid integration tools that do the job of managing the Google Hotel tools is not the most normal thing that Google gives us access to these tools.<\/li>\n<\/ul>\n<p>If we have all these elements, we could generate in the Google Ads panel itself a Performance Max with a trip objective, we would add the budget, audiences and the resources we want and we can start working.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-227199 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/estrategias-pujas-google-hotel-300x126.webp\" alt=\"google hotel bidding strategies\" width=\"850\" height=\"357\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/estrategias-pujas-google-hotel-300x126.webp 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/estrategias-pujas-google-hotel-1024x431.webp 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/estrategias-pujas-google-hotel-768x323.webp 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/estrategias-pujas-google-hotel-18x8.webp 18w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/01\/estrategias-pujas-google-hotel.webp 1427w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Although it is important to remember that these are the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9244120?hl=es-419&amp;ref_topic=9238359&amp;sjid=8585994419975662437-EU\">bidding strategies<\/a> that we can use in the campaign and that are interesting to keep in mind:<\/p>\n<ul>\n<li><span style=\"font-size: revert; color: initial;\"><strong>Per click (PPC)<\/strong>You pay a fixed cost per click, when redirected to your website after clicking from the meta-search engine. Regardless of whether it is cancelled.<\/span><\/li>\n<li><span style=\"font-size: revert; color: initial;\"><strong>By conversion (PPS or CPA)<\/strong>hotels pay a commission, or % of the room\/booking price, including cancellations.<\/span><\/li>\n<li><span style=\"font-size: revert; color: initial;\"><strong>Per stay (CPS)<\/strong>% is a fixed % of the reservation. We are only charged if the stay is completed, not if it is cancelled.<\/span><\/li>\n<\/ul>\n<p>Other models according to Google:<\/p>\n<ul>\n<li>CPC Percentage (% room price per click).<\/li>\n<li>Advanced CPC (Adjusts the automatic CPC according to the probability of booking).<\/li>\n<\/ul>\n<p>Would you like us to explain this process in more detail? <strong>At Geotelecom we have<\/strong> <a href=\"https:\/\/www.geotelecom.mx\/en\/google-ads-consultoria\/\">experts in SEM campaigns<\/a> with which you will be able to stand out from your competition.<\/p>\n<p><a href=\"https:\/\/www.geotelecom.mx\/en\/contact-2\/\">Contact us now<\/a> and we will tell you how we work.<strong> Call us!<\/strong><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this article we will dive into the world of Google Hotel Search, exploring its features, benefits and how this innovative tool has changed the way we organize our hotel stays.<\/p>","protected":false},"author":42,"featured_media":227200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Google Hotel Ads: qu\u00e9 es, c\u00f3mo funciona y caracter\u00edsticas - Blog Geotelecom","_seopress_titles_desc":"En este art\u00edculo nos sumergiremos en el mundo de Google Hotel Search, explorando sus caracter\u00edsticas, ventajas y formas de rentabilizar sus funcionalidades.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26],"tags":[],"class_list":["post-21112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=21112"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/227200"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=21112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=21112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=21112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}