{"id":20983,"date":"2018-10-26T12:42:30","date_gmt":"2018-10-26T12:42:30","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20983"},"modified":"2025-04-02T10:48:53","modified_gmt":"2025-04-02T08:48:53","slug":"facebook-attribution","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/facebook-attribution\/","title":{"rendered":"Facebook Attribution, available to all advertisers"},"content":{"rendered":"<p class=\"wp-block-paragraph\">If you work with Facebook Ads, you already have available in Spain the <strong>new Facebook tool<\/strong> to get a deeper insight into your campaigns: <strong>Facebook Attribution<\/strong>. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/facebook-attribution\/#Cambios_recientes_en_el_pixel_de_seguimiento\" >Recent changes in the tracking pixel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/facebook-attribution\/#Facebook_Attribution_mas_informacion_de_tus_campanas\" >Facebook Attribution, more information about your campaigns<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">After more than a year in beta, you will now be able to <strong>analyze the impact of your campaigns inside and outside Facebook Ads<\/strong>. Mark Zuckerberg's platform is implementing numerous changes for advertisers, such as the recent modification of its pixel or the improvement of its metrics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What have been the latest developments, how do they affect advertisers?  Today we bring you a couple of news about the social network so you can optimize your campaigns to the maximum \ud83d\ude09.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cambios_recientes_en_el_pixel_de_seguimiento\"><\/span>Recent changes in the tracking pixel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"870\" height=\"140\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/guia-instalacion-configuracion-facebook-pixel-870x400-1.jpg\" alt=\"Facebook Pixel\" class=\"wp-image-20986\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/guia-instalacion-configuracion-facebook-pixel-870x400-1.jpg 870w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/guia-instalacion-configuracion-facebook-pixel-870x400-1-300x48.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/guia-instalacion-configuracion-facebook-pixel-870x400-1-768x124.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.geotelecom.mx\/en\/soluciones\/facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> has just implemented an update to its pixel. Now the advertiser has the option to <strong>use <em>cookies<\/em> own<\/strong> to re-engage your web users. When you block the <strong><em>cookies<\/em> of third parties<\/strong>In this way, the advertiser loses traceability and it is impossible to collect information. That's why Facebook has always opted for <em>cookies<\/em> of third parties, which now represents a major change in its operation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The default configuration of the pixel will collect <strong><em>cookies<\/em> and third parties<\/strong> to cover more customers, thus gaining accuracy in the measurements as well. If you are not interested in mixing both cookies, in Business Manager you will be able to <strong>modify the configuration from the <em>\"Event Manager\"<\/em><\/strong>Does it affect consumer privacy? Absolutely not, because you have the same control over your data as with the previous pixel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Attribution_mas_informacion_de_tus_campanas\"><\/span>Facebook Attribution, more information about your campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As you may well know, the tan <strong>desired ROI<\/strong> (or ROAS) in Social Media has always been a questionable metric. This \"headache\" for advertisers and agencies has a real impact on campaign management, which is why all advertising platforms try to \"polish\" the data they offer as much as possible. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generally, the <strong>attribution of conversions<\/strong> is based on cookies or last click attribution, giving a partial view of campaign performance. Facebook Attribution was created precisely to provide a <strong>a global vision adjusted to reality<\/strong> of the campaigns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Facebook does not manage to solve this major dilemma, but it does represent a <strong>progress towards transparency<\/strong> to optimize conversion tracking. This will allow you to know what drives the conversion, at what time it is made, from what device, etc.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"994\" height=\"467\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/Attribution.png\" alt=\"Facebook Attribution Devices\" class=\"wp-image-20989\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/Attribution.png 994w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/Attribution-300x141.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/Attribution-768x361.png 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What can you find in Facebook Attribution? One of the new features is the <strong>tracking of each element in your campaigns<\/strong>The report provides a much clearer overall picture of their contribution to the overall result. In this sense, it gathers data from various sources such as <strong>Facebook Insights, offline conversions or events in APP<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The combination of all these sources offers a much more true-to-life campaign performance than is currently available. In addition, in the <strong>customized reports<\/strong> you can display cross-device conversions along with information on the source channel: Paid, Organic and Direct. If you want to set up your own report, you only need to integrate a minimum of two data accounts with your advertising account: pixel, APP or offline events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, this <strong>free Facebook tool<\/strong> is a big step forward in analytics and KPI measurement. It involves a deeper analysis of conversions, channels, user journey to conversion, and so on. After its release, it is time to analyze the clarity of its metrics in order to get the most out of advertising campaigns \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>If you work with Facebook Ads, you already have available in Spain the new Facebook tool with which you can get a deeper insight into your campaigns: Facebook Attribution.\n\n\n\nAfter more than a year in beta, you can now analyze the impact of your campaigns inside and outside Facebook Ads. Mark Zuckerberg's platform is implementing numerous changes for advertisers, such as the recent modification of its pixel or the improvement of its metrics.\n\n\n\nWhat have been the latest developments, and how do they affect advertisers?  Today we bring you a couple of news about the social network so that you can optimize your campaigns to the maximum ;-)\n\n\n\nRecent changes in the tracking pixel\n\n\n\n\n\n\n\nFacebook has just implemented an update in its pixel. Now the advertiser has the option to use own cookies to re-engage users on its website. When third party cookies are blocked, the advertiser loses traceability and it becomes impossible to collect information. That is why Facebook has always opted for third-party cookies, which is now a big change in its operation.\n\n\n\nThe default configuration of the pixel will collect first-party and third-party cookies in order to cover more customers, also gaining accuracy in the measurements. If you are not interested in mixing both cookies, in Business Manager you will be able to modify the configuration from the \"Event Manager\". Does it affect consumer privacy? Absolutely not, as you have the same control over your data as with the previous pixel.\n\n\n\nFacebook Attribution, more information on your campaigns\n\n\n\nAs you may well know, the much-desired ROI (or ROAS) in Social Networks has always been a questionable metric. This \"headache\" for advertisers and agencies has a real impact on campaign management, which is why all advertising platforms try to \"polish\" the data they offer as much as possible.\n\n\n\nGenerally, conversion attribution is based on cookies or last click attribution, giving a partial view of campaign performance. Facebook Attribution was born, precisely, oriented to offer a global vision adjusted to the reality of the campaigns.\n\n\n\nHowever, Facebook does not manage to solve this great dilemma, but it does represent a step towards transparency to optimize conversion tracking. This will make it possible to know what drives the conversion, at what time it takes place, from what device, and so on.\n\n\n\n\n\n\n\nWhat can you find in Facebook Attribution? One of the new features is the tracking of each element in your campaigns, giving a much clearer overall idea of its contribution to the overall result. In this sense, it collects data from various sources such as Facebook Insights, offline conversions or APP events.\n\n\n\nThe combination of all these sources provides a much more true-to-life campaign performance than is currently available. In addition, cross-device conversions can be displayed in the custom reports along with information on the source channel: Paid, Organic and Direct. If you want to set up your own report, you only need to integrate a minimum of two data accounts with your ad account: pixel, APP or offline events.\n\n\n\nIn short, this free Facebook tool is a big step forward in analytics and KPI measurement. It involves a deeper analysis of conversions, channels, user journey to conversion, and so on. After its release, it is time to analyze the clarity of its metrics to get the most out of advertising campaigns :-)<\/p>","protected":false},"author":42,"featured_media":20992,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[44,28],"tags":[117,228,48,229],"class_list":["post-20983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media","tag-facebook","tag-ppc","tag-redes-sociales","tag-social-ads"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20983"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20983\/revisions"}],"predecessor-version":[{"id":232226,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20983\/revisions\/232226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20992"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}