{"id":20922,"date":"2018-10-11T17:46:49","date_gmt":"2018-10-11T17:46:49","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20922"},"modified":"2025-04-02T10:33:04","modified_gmt":"2025-04-02T08:33:04","slug":"anunciarse-en-google-imagenes","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/advertise-on-google-images\/","title":{"rendered":"Advertise on Google Images"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[\n\n<p style=\"text-align: justify;\"]]-->A pesar de ser un producto lanzado en 2016 (en EEUU), <strong>los anuncios de <em>shopping<\/em> en el buscador de Im\u00e1genes son uno de los grandes &#8220;desconocidos&#8221; dentro del ecosistema de Google Ads<\/strong>. Es m\u00e1s, es posible que no sepas de qu\u00e9 tipo de anuncios te estoy hablando as\u00ed que aqu\u00ed te dejo el ejemplo gr\u00e1fico que proporciona el <a href=\"https:\/\/www.blog.google\/products\/ads\/\">blog<\/a>oficial de Google.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/advertise-on-google-images\/#%C2%BFComo_consigo_que_mis_productos_aparezcan_en_Google_Imagenes\" >\u00bfC\u00f3mo consigo que mis productos aparezcan en Google Im\u00e1genes?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/advertise-on-google-images\/#Posicionarse_en_Google_Imagenes\" >Posicionarse en Google Im\u00e1genes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/advertise-on-google-images\/#%C2%BFComo_medir_los_resultados_de_este_canal\" >\u00bfC\u00f3mo medir los resultados de este canal?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/advertise-on-google-images\/#Sectores_Recomendados_para_Anunciarse_en_Google_Imagenes\" >Sectores Recomendados para Anunciarse en Google Im\u00e1genes<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"549\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/example_blog_google.gif\" alt=\"Anunciarse en Google Im\u00e1genes\" class=\"wp-image-20925\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Seguro que ahora te suenan y te han aparecido a la hora de realizar alguna b\u00fasqueda dentro de la pesta\u00f1a &#8220;Im\u00e1genes&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_consigo_que_mis_productos_aparezcan_en_Google_Imagenes\"><\/span>\u00bfC\u00f3mo consigo que mis productos aparezcan en Google Im\u00e1genes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No te apures, es muy sencillo. Para que tus productos salgan en la secci\u00f3n de Im\u00e1genes de Google <strong>tan solo tienes que ir a la configuraci\u00f3n de tus campa\u00f1as de Google Shopping y hacer clic en la opci\u00f3n de Partners de B\u00fasqueda<\/strong>. Esta acci\u00f3n har\u00e1 que tus productos sean aptos para aparecer en en esta secci\u00f3n del buscador.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1002\" height=\"293\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/partners.jpg\" alt=\"google-partners\" class=\"wp-image-20928\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/partners.jpg 1002w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/partners-300x88.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/partners-768x225.jpg 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Posicionarse_en_Google_Imagenes\"><\/span>Posicionarse en Google Im\u00e1genes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las reglas para conseguir posicionarte mejor dentro de este canal <strong>son las mismas que en red de b\u00fasqueda y google shoppping<\/strong>, por lo que aqu\u00ed tambi\u00e9n se aplican los pilares b\u00e1sicos para ganar una subasta, es decir, una <strong>combinaci\u00f3n entre el nivel de calidad de la p\u00e1gina de destino, la relevancia del anuncio, el porcentaje de clics esperado y la puja<\/strong> que estemos llevando a cabo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sin embargo existe un elemento destacable<\/strong> dentro de este tipo de anuncios. Como pod\u00e9is ver en la parte superior, situados entre el buscador, las pesta\u00f1as de google y los propias im\u00e1genes se localizan una serie de tags que nos permitir\u00e1n filtrar nuestra b\u00fasqueda en funci\u00f3n las caracter\u00edsticas espec\u00edficas que estemos buscando o necesitemos a la hora de adquirir un producto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"812\" height=\"472\" class=\"alignnone size-full wp-image-20933\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/tags.png\" alt=\"tags_google-imagenes\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/tags.png 812w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/tags-300x174.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/tags-768x446.png 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este punto cobra <strong>especial importancia la optimizaci\u00f3n de todo lo que rodea nuestros canales digitales<\/strong>. Solo de esta manera conseguiremos que nuestros productos superen los filtros que los usuarios realizan a trav\u00e9s de estos <em>tags<\/em>. Por ello, como ya hicimos en otros <em>posts<\/em>\u00a0como el dedicado a la importancia del valor <a href=\"https:\/\/www.geotelecom.mx\/google-product-category\/\">Google Product Category<\/a>, insistimos en la creciente importancia de tener un feed completamente optimizado en el que los atributos <em>title<\/em> y <em>description<\/em> como m\u00ednimo contengan <em>keywords<\/em> relevantes para los <em>tag filter<\/em> de Google Im\u00e1genes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n es interesante incluir en nuestro <em>feed<\/em> de productos atributos extras como <em>material<\/em> o <em>color<\/em>, este \u00faltimo ya obligatorio en pa\u00edses como UK, Francia o Brasil, que ayudan a los robots de Google a indexar y clasificar correctamente las caracter\u00edsticas de nuestros productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n ser\u00e1 necesario tener <strong>consideraciones SEO<\/strong> por lo que <strong>recomendamos que tanto los atributos de las im\u00e1genes, <em>alt<\/em>, <em>title<\/em> y <em>description,<\/em> as\u00ed como la <em>meta-description<\/em>, <em>meta-title<\/em> y las etiquetas &#8220;h&#8221; de nuestra <em>landing<\/em> contengan las palabras clave que definan a nuestro producto<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo; si tenemos una estanter\u00eda de madera para el ba\u00f1o con una bolsa para la ropa sucia es conveniente que esta informaci\u00f3n salga tanto en los atributos de nuestro <em>feed<\/em> como en los de nuestra <em>landing<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_medir_los_resultados_de_este_canal\"><\/span>\u00bfC\u00f3mo medir los resultados de este canal?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente s\u00f3lo podremos conocer los datos de nuestros anuncios de Shopping Ads dentro de Google Im\u00e1genes acudiendo a los resultados del segmento de Google Partners en el interfaz de Google Ads o a trav\u00e9s de la dimensi\u00f3n secundaria Red de Distribuci\u00f3n de Anuncios en Google Analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sectores_Recomendados_para_Anunciarse_en_Google_Imagenes\"><\/span>Sectores Recomendados para Anunciarse en Google Im\u00e1genes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Una de las claves del <em>m\u00e1rketing<\/em> es saber escoger el canal adecuado en el que publicitar cada tipo de producto<\/strong>. En el caso de Google Im\u00e1genes, dejando de lado que es el propio Google quien elige los productos que salen en esta pesta\u00f1a (repetimos, siempre que hayamos habilitado la opci\u00f3n de Google Partners), <strong>recomendamos esta soluci\u00f3n para sectores en los que el componente visual tenga una gran importancia<\/strong> y en los que una misma categor\u00eda de productos abarquen una gran variedad de modelos como suele suceder en moda o muebles, cuyas b\u00fasquedas son m\u00e1s susceptibles de ser realizadas en esta secci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu e-commerce se engloba dentro de estas caracter\u00edsticas solo quiero ense\u00f1arte un dato, seg\u00fan un estudio realizado por la empresa de inteligencia digital Jumpshot, ya en 2016 el 26,9% de las b\u00fasquedas de toda la red en Estados Unidos se realizaron a trav\u00e9s de Google Images.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"761\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/statistics.jpg\" alt=\"statistics_google_images\" class=\"wp-image-20952\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/statistics.jpg 738w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/statistics-291x300.jpg 291w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfA que esperas para Anunciarse en Google Im\u00e1genes?<\/p>\n    \t","protected":false},"excerpt":{"rendered":"<p>Despite being a product launched in 2016 (in the US), shopping ads in the Images search engine are one of the great \"unknowns\" within the Google Ads ecosystem. Moreover, you may not know what kind of ads I'm talking about so here I leave you the graphic example provided by Google's official blog.\n\n\n\n\n\n\n\nSurely now you are familiar with them and you have seen them when searching in the \"Images\" tab.\n\n\n\nHow do I get my products to appear in Google Images?\n\n\n\nDon't worry, it's very simple. To get your products to appear in the Google Images section, all you have to do is go to your Google Shopping campaign settings and click on the Search Partners option. This action will make your products eligible to appear in this section of the search engine.\n\n\n\n\n\n\n\nPositioning in Google Images\n\n\n\nThe rules to get a better position in this channel are the same as in the search network and google shoppping, so here also apply the basic pillars to win an auction, i.e. a combination of the quality level of the landing page, the relevance of the ad, the expected click-through rate and the bidding we are carrying out.\n\n\n\nHowever, there is a remarkable element within this type of ads. As you can see at the top, located between the search engine, the google tabs and the images themselves are located a series of tags that allow us to filter our search based on the specific characteristics that we are looking for or need when purchasing a product.\n\n\n\n\n\n\n\nAt this point it is especially important to optimize everything that surrounds our digital channels. Only in this way will we get our products to pass the filters that users make through these tags. Therefore, as we have already done in other posts such as the one dedicated to the importance of the Google Product Category value, we insist on the growing importance of having a fully optimized feed in which the title and description attributes at least contain relevant keywords for the Google Images tag filter.\n\n\n\nIt is also interesting to include in our product feed extra attributes such as material or color, the latter already mandatory in countries like UK, France or Brazil, which help Google robots to index and classify correctly the characteristics of our products.\n\n\n\nIt will also be necessary to have SEO considerations so we recommend that both the attributes of the images, alt, title and description, as well as the meta-description, meta-title and \"h\" tags of our landing page contain the keywords that define our product.\n\n\n\nFor example; if we have a wooden shelf for the bathroom with a bag for dirty clothes, it is convenient that this information appears in the attributes of our feed as well as in our landing page.\n\n\n\nHow to measure the results of this channel?\n\n\n\nCurrently we can only know the data of our Shopping Ads within Google Images by going to the results of the Google Partners segment in the Google Ads interface or through the secondary dimension Ad Distribution Network in Google Analytics.\n\n\n\nRecommended Sectors to Advertise on Google Images\n\n\n\nOne of the keys to marketing is knowing how to choose the right channel in which to advertise each type of product. In the case of Google Images, leaving aside that it is Google itself who chooses the products that appear in this tab (we repeat, provided that we have enabled the Google Partners option), we recommend this solution for sectors in which the visual component is of great importance and in which the same product category includes a wide variety of models, as is often the case in fashion or furniture, whose searches are more likely to be performed in this section.\n\n\n\nIf your e-commerce falls within these characteristics I just want to show you a fact, according to a study by the digital intelligence company Jumpshot, already in 2016 26.9% of the searches of the entire network in the United States were made through Google Images.\n\n\n\n\n\n\n\nWhat are you waiting for to advertise on Google Images?<\/p>","protected":false},"author":42,"featured_media":20967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22],"tags":[],"class_list":["post-20922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20922"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20922\/revisions"}],"predecessor-version":[{"id":232127,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20922\/revisions\/232127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20967"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}