{"id":20901,"date":"2018-10-04T15:50:00","date_gmt":"2018-10-04T15:50:00","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20901"},"modified":"2025-04-02T10:37:44","modified_gmt":"2025-04-02T08:37:44","slug":"llegan-las-campanas-shopping-showcase-ads-con-formato-de-video","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/the-bells-arrive-shopping-showcase-ads-with-video-format\/","title":{"rendered":"Shopping Showcase Ads Shopping Campaigns with Video Format are here"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[\n\n<p style=\"text-align: justify;\"]]-->\u00a1Buenas noticias! Este pasado mes de septiembre Google ha habilitado el formato de<strong> v\u00eddeo<\/strong> en las campa\u00f1as de <strong>Shopping Showcase Ads<\/strong>. Es una estupenda oportunidad para que los E-commerce ampl\u00eden la huella de su cat\u00e1logo en internet.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/the-bells-arrive-shopping-showcase-ads-with-video-format\/#%C2%BFComo_funciona_este_nuevo_tipo_de_anuncio\" >\u00bfC\u00f3mo funciona este nuevo tipo de anuncio?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/the-bells-arrive-shopping-showcase-ads-with-video-format\/#Un_breve_recordatorio_sobre_las_particularidades_de_Shopping_Showcase_Ads\" >Un breve recordatorio sobre las particularidades de Shopping Showcase Ads<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de encontrar nuevos productos y reducir sus opciones, casi dos tercios de los compradores afirman que el v\u00eddeo les ha inspirado a generar ideas para sus pr\u00f3ximas compras. Adem\u00e1s, m\u00e1s del 90% de estas personas confirman haber descubierto nuevos productos o marcas a trav\u00e9s de Youtube. El objetivo no es otro que reforzar la atenci\u00f3n del consumidor en un canal m\u00e1s cercano al cierre de ventas. Esto es debido a que aporta informaci\u00f3n muy concisa sobre los diferentes atributos del producto: precio, talla, color, material, medidas, etc.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1047\" height=\"699\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/ejemplo-2-showcase-video.jpg\" alt=\"\" class=\"wp-image-20902\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/ejemplo-2-showcase-video.jpg 1047w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/ejemplo-2-showcase-video-300x200.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/ejemplo-2-showcase-video-1024x684.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/ejemplo-2-showcase-video-768x513.jpg 768w\" sizes=\"(max-width: 1047px) 100vw, 1047px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona_este_nuevo_tipo_de_anuncio\"><\/span>\u00bfC\u00f3mo funciona este nuevo tipo de anuncio?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los v\u00eddeos se reproducen en la imagen destacada del anuncio, y tras hacer clic en \u00e9l, se despliega a tama\u00f1o completo en la parte superior de la p\u00e1gina de la marca en Google. Esta p\u00e1gina contiene todos los productos que el anunciante ha elegido para que ser mostrados en el inventario del anuncio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google ha pensado en este atractivo como veh\u00edculo para atraer clientes y debe tenerse en cuenta como uno de los principales formatos de consideraci\u00f3n en el embudo de ventas. Seg\u00fan sus estudios, la imagen de v\u00eddeo principal consigue un <strong>CTR tres veces mayor que el promedio<\/strong>, y recibe una <strong>tasa de ventas 20% mayor a la media<\/strong> a trav\u00e9s de \u00faltimo clic. Si tienes curiosidad puedes entrar en el <a href=\"https:\/\/blog.advids.co\/20-product-showcase-video-examples-to-inspire-you\/\">siguiente enlace<\/a> para ver diferentes ejemplos de este tipo de anuncio \ud83d\ude09<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_breve_recordatorio_sobre_las_particularidades_de_Shopping_Showcase_Ads\"><\/span>Un breve recordatorio sobre las particularidades de Shopping Showcase Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como sab\u00e9is, los anuncios Shopping Showcase Ads utilizan el atractivo de <strong>m\u00faltiples im\u00e1genes<\/strong> que se le muestran al usuario para que se sienta tentado a comprar en la tienda. En concreto, se compone de <strong>4 im\u00e1genes<\/strong> que se combinan autom\u00e1ticamente: una principal que se mantiene desplegada, y hasta 3 fichas de producto en un formato m\u00e1s reducido.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"667\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/shopping-showcase-ads.jpg\" alt=\"\" class=\"wp-image-20904\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/shopping-showcase-ads.jpg 1200w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/shopping-showcase-ads-300x167.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/shopping-showcase-ads-1024x569.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/10\/shopping-showcase-ads-768x427.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Cuando los usuarios hacen clic en el anuncio son dirigidos a una secci\u00f3n propia de la marca donde se muestran las promociones, descripciones y una selecci\u00f3n de productos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Es una buena estrategia orientada a <strong>b\u00fasquedas de car\u00e1cter gen\u00e9rico<\/strong> en las primeras etapas de consideraci\u00f3n (como \u201ccomprar vestidos de oto\u00f1o\u201d o \u201csof\u00e1s de sal\u00f3n\u201d) y son ideales para anunciar una marca espec\u00edfica o presentar tu empresa con una selecci\u00f3n de productos top.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00bfEst\u00e1 disponible para todos los pa\u00edses? Aunque la lista es amplia, \u00fanicamente est\u00e1n habilitados en: <\/span><strong>Alemania, Australia, Canad\u00e1, Emiratos \u00c1rabes Unidos, Estados Unidos, Filipinas, Francia, Hong Kong, India, Indonesia, Irlanda, Malasia, Nueva Zelanda, Reino Unido, Singapur, Sud\u00e1frica y Taiw\u00e1n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde Geotelecom os animamos a probar anuncios de v\u00eddeo en vuestras campa\u00f1as de Shopping Showcase Ads. Es una excelente herramienta para enriquecer vuestro tr\u00e1fico en las primeras etapas de b\u00fasqueda y mejorar el posicionamiento de vuestra tienda online \u00a1\u00c1nimo y a por todas!<\/p>\n    \t","protected":false},"excerpt":{"rendered":"<p>Good news! This past September Google has enabled the video format in Shopping Showcase Ads campaigns. This is a great opportunity for E-commerce to expand the footprint of their online catalog.\n\n\n\nWhen it comes to finding new products and narrowing down their choices, nearly two-thirds of shoppers say that video has inspired them to generate ideas for their next purchases. In addition, more than 90% of these people confirm having discovered new products or brands through YouTube. The objective is none other than to reinforce the consumer's attention in a channel closer to closing sales. This is because it provides very concise information on the different attributes of the product: price, size, color, material, measurements, etc.\n\n\n\n\n\n\n\nHow does this new type of ad work?\n\n\n\nThe videos are played on the featured image of the ad, and after clicking on it, it is displayed in full size at the top of the brand's page on Google. This page contains all the products that the advertiser has chosen to be displayed in the ad inventory.\n\n\n\nGoogle has thought of this attraction as a vehicle to attract customers and it should be considered as one of the main formats for consideration in the sales funnel. According to their studies, the main video image achieves a CTR three times higher than average, and receives a 20% higher than average sales rate through last click. If you are curious you can go to the following link to see different examples of this type of ad ;)\n\n\n\nA brief reminder about the particularities of Shopping Showcase Ads\n\n\n\nAs you know, Shopping Showcase Ads use the appeal of multiple images that are shown to the user to tempt him to buy in the store. Specifically, it is composed of 4 images that are automatically combined: a main one that remains displayed, and up to 3 product cards in a smaller format.\n\n\n\n\n\n\n\n\n\n\n\nWhen users click on the ad they are directed to a brand's own section where promotions, descriptions and a selection of products are displayed.\n\n\n\nIt is a good strategy to target generic searches in the early stages of consideration (such as \"buy fall dresses\" or \"living room sofas\") and are ideal to advertise a specific brand or present your company with a selection of top products.\n\n\n\nIs it available for all countries? Although the list is extensive, they are only enabled in: Australia, Canada, France, Germany, Hong Kong, India, Indonesia, Ireland, Malaysia, New Zealand, New Zealand, Philippines, Singapore, South Africa, Taiwan, United Arab Emirates, United Kingdom, United States and United States.\n\n\n\nFrom Geotelecom we encourage you to try video ads in your Shopping Showcase Ads campaigns. It is an excellent tool to enrich your traffic in the first stages of search and improve the positioning of your online store, go for it!<\/p>","protected":false},"author":42,"featured_media":20907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22],"tags":[92,30,57,225,226],"class_list":["post-20901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online","tag-adwords","tag-ecommerce","tag-google-shopping-2","tag-shopping-showcase-ads","tag-video"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20901"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20901\/revisions"}],"predecessor-version":[{"id":232128,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20901\/revisions\/232128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20907"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}