{"id":20761,"date":"2018-08-17T12:33:17","date_gmt":"2018-08-17T12:33:17","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20761"},"modified":"2025-04-02T10:40:54","modified_gmt":"2025-04-02T08:40:54","slug":"activar-google-signals-en-analytics","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/activate-google-signals-in-analytics\/","title":{"rendered":"Why enable 'Google Signals' in Analytics now?"},"content":{"rendered":"<p style=\"text-align: justify;\">A few weeks ago, with Google's Streaming <a href=\"https:\/\/www.geotelecom.mx\/en\/todas-las-novedades-del-marketing-innovations-keynote-de-esta-semana\/\">Marketing Innovations Keynote<\/a>the main new feature of Analytics: the <strong>Cross Device Reports using the option 'Enable Google Signals'.<\/strong>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/activate-google-signals-in-analytics\/#Con_la_Personalizacion_de_Anuncios_Activada\" >With Ad Customization Enabled<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/activate-google-signals-in-analytics\/#%C2%BFLo_tienes_habilitado_como_usuario\" >Do you have it enabled as a user?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/activate-google-signals-in-analytics\/#La_Personalizacion_de_Anuncios_permite_a_Google%E2%80%A6\" >Ads Personalization allows Google to...<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/activate-google-signals-in-analytics\/#%C2%BFY_si_a_esto_le_sumamos_%E2%80%98Activar_Google_Signals\" >What if we add to this 'Activate Google Signals'?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/activate-google-signals-in-analytics\/#Incompatibilidades\" >Incompatibilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/activate-google-signals-in-analytics\/#_Activar_Google_Signals\" >\u00a0Activate Google Signals:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">Now that we have already started to see it in certain accounts, we can expand a little more with all the information you need! The first thing you should know is that you can only take advantage of this possibility if you <strong>the user activates Ad Customization<\/strong>.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Con_la_Personalizacion_de_Anuncios_Activada\"><\/span>With Ad Customization Enabled<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">It is necessary because it allows Google to have a global view across multiple browsers or devices. You can see how a user browses products in an Ecommerce on their phone, and then returns via a browser on their PC.<\/p>\n<p style=\"text-align: justify;\">Normally this expires after 26 months, but we can still configure in Analytics the <strong>Data Retention' in Property &gt; Tracking Information<\/strong>to opt for a shorter or longer period.<\/p>\n<div class=\"answer-intro\" style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-20766\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/retenciondato.png\" alt=\"Expiration of data retention\" width=\"1206\" height=\"444\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/retenciondato.png 1206w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/retenciondato-300x110.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/retenciondato-1024x377.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/retenciondato-768x283.png 768w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/div>\n<h4 class=\"cc\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFLo_tienes_habilitado_como_usuario\"><\/span>Do you have it enabled as a user?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"cc\" style=\"text-align: justify;\">Click on this link:\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>!<\/div>\n<div class=\"cc\" style=\"text-align: justify;\">\n<h3 class=\"answer-intro\"><span class=\"ez-toc-section\" id=\"La_Personalizacion_de_Anuncios_permite_a_Google%E2%80%A6\"><\/span>Ads Personalization allows Google to...<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use the information from your <strong>user account to make the Ads more relevant<\/strong> whether in the Search Network, in Partners or in the different Applications. Otherwise, it can only be based on web content or location. Thus, Google:<\/p>\n<ol>\n<li>Includes browsing data from many Websites and Apps.<\/li>\n<li>Stores user data according to the preferences set in the activity control.<\/li>\n<\/ol>\n<p>This results in:<\/p>\n<ul>\n<li>The <strong>Google's control of advertising when you are not logged in.<\/strong>. <em>How?<\/em> It will use data stored from your user experience to display commercial messages on relevant websites, and will manage your activity on the Search Network to display relevant ads.<\/li>\n<\/ul>\n<\/div>\n<p style=\"text-align: justify;\">Please note that this only applies to browsers or devices where you have previously logged in with the same account. Of course, if you use several,\u00a0<strong>each account works with its own configuration.<\/strong><\/p>\n<div class=\"cc\" style=\"text-align: justify;\">\nOn the other hand, sometimes, people can <strong>use services manufactured by different vendors in combination with Google services<\/strong>. There, it is not always possible to identify the user.<em> For example: if you first use Google Chrome and then click inside the Facebook App (which takes you to its own browser within the application).  In this case Google cannot guarantee it.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFY_si_a_esto_le_sumamos_%E2%80%98Activar_Google_Signals\"><\/span>What if we add to this 'Activate Google Signals'?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<ul style=\"text-align: justify;\">\n<li>It accurately informs us of the <strong>user counts<\/strong> between the different devices:\u00a0<em>assets of 1 day, 7 days, 30 days,...<\/em><\/li>\n<li>Insight into different user groups based on different combinations between devices. <strong>To focus on a more valuable set, with a better return.\u00a0<\/strong><\/li>\n<li>Enabling Google Signals gives us a journey from start to finish, through user behavior between devices: <em>routes, funnels,...<\/em><\/li>\n<li>Report on the <strong>advertising investment in more than one device<\/strong>: <em>channels, campaigns,...<\/em><\/li>\n<li>Value remarketing using data from the Cross Device Report.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Incompatibilidades\"><\/span>Incompatibilities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li>Data collected by Google Signals is not exported to BigQuery.<\/li>\n<li>Still <strong>no<\/strong> it is possible to use it in the <strong>Analytics dashboards, <\/strong>in the<strong> Customized Reports <\/strong>or in the<strong> Customized Tables.<\/strong><\/li>\n<li>Google Analytics also does not currently allow access to this information, in view of user IDs.<\/li>\n<li>In cross-device reports, we still <strong>we cannot apply segments<\/strong>. They also do not show intraday data.<\/li>\n<li>Cross-device is not yet enabled for application properties.<\/li>\n<li>The information collected by Google Signals cannot be applied in the Reporting API and likewise does not allow it to be used in Google Data Studio.<\/li>\n<\/ul>\n<h3 class=\"note\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"_Activar_Google_Signals\"><\/span>\u00a0Activate Google Signals:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div>\n<p style=\"text-align: justify;\">In the Analytics Property &gt; Data Collection &gt; if we have it available, we will see a notification to.<strong> 'Start'.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20776 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate1.png\" alt=\"Activate Google Signals. We start the reports\" width=\"1592\" height=\"857\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate1.png 1592w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate1-300x161.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate1-1024x551.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate1-768x413.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate1-1536x827.png 1536w\" sizes=\"(max-width: 1592px) 100vw, 1592px\" \/>\n<\/div>\n<p>Then, we follow all the steps...<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-20777 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate2.png\" alt=\"Next step of Activating Google Signals\" width=\"1755\" height=\"915\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate2.png 1755w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate2-300x156.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate2-1024x534.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate2-768x400.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate2-1536x801.png 1536w\" sizes=\"(max-width: 1755px) 100vw, 1755px\" \/><\/p>\n<p>We can choose to configure it for all properties or only for some of them.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20778 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate3.png\" alt=\"Property Settings under Enable Google Signals\" width=\"1336\" height=\"902\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate3.png 1336w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate3-300x203.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate3-1024x691.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/activate3-768x519.png 768w\" sizes=\"(max-width: 1336px) 100vw, 1336px\" \/><\/p>\n<p>And you're ready to go! If you still don't get the option to Activate Google Signals, don't despair! A little patience.<br \/>\nWe hope to be able to tell you in a few weeks, all the possibilities of these reports with data already incorporated. Stay tuned to our Blog and don't miss it!<\/p>","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, with the Google Streaming 'Marketing Innovations Keynote', we learned about the main new feature in Analytics: Cross Device Reports through the 'Enable Google Signals' option.\nNow that we are starting to see it in certain accounts, we can expand a little more with all the information you need! The first thing to know is that we will be able to take advantage of this possibility only if the user activates the Ads Customization.\nWith Ad Customization Enabled\nIt is necessary because it allows Google to have a global view across multiple browsers or devices. You can see how a user browses products in an Ecommerce on their phone, and subsequently returns via a browser on their PC.\nNormally this expires after 26 months, but we can still configure in Analytics the 'Data Retention' under Property &gt; Tracking Information, to opt for a short or longer period.\n\nDo you have it enabled as a user?\nCheck it out at this link: https:\/\/adssettings.google.com\/authenticated!\n\nAds Personalization allows Google to...\nUse your user account information to make Ads more relevant on the Search Network, Partners or the different Apps. Otherwise, it can only base on web content or location. Thus, Google:\n\n \tIncludes browsing data from many Webs and Apps.\n \tStores user data according to the preferences set in the activity control.\n\nThis results in:\n\n \tGoogle's control of advertising when you are not logged in. How? It will use stored data from your user experience to display commercial messages on relevant websites, and will manage your activity on the Search Network to display relevant ads.\n\n\nPlease note that this only applies to browsers or devices where you are previously logged in with the same account. Of course, if you use multiple accounts, each account works with its own settings.\n\nOn the other hand, sometimes people may use services manufactured by different providers in combination with Google services. There, it is not always possible to identify the user. For example: if you first use Google Chrome and subsequently click inside the Facebook App (which takes you to its own browser within the app).  In this case Google cannot guarantee it.\nAnd if we add to this 'Enable Google Signals'?\n\n\n \tIt informs us precisely about the user counts among the different devices: 1 day active, 7 days, 30 days,....\n \tInsight on different groups of users based on different combinations between devices. To focus on a more valuable set, with better return.\n \tEnabling Google Signals gives us a journey from start to finish, through user behavior between devices: paths, funnels,...\n \tReport on ad spend on more than one device: channels, campaigns,...\n \tDo valuable remarketing thanks to the Cross Device Report data.\n\nIncompatibilities\n\n \tData collected by Google signals is not exported to BigQuery.\n \tIt is not yet possible to use it in Analytics dashboards, Custom Reports or Custom Tables.\n \tGoogle Analytics also does not allow access to this information at the moment, in User ID views.\n \tIn cross-device reports, we are not yet able to apply segments. They also do not show intraday data.\n \tCross-device is not yet enabled for application properties.\n \tThe information collected by Google Signals cannot be applied in the Reporting API and likewise does not allow it to be used in Google Data Studio.\n\n Enable Google Signals:\n\nIn the Analytics Property &gt; Data Collection &gt; if we have it available, we will see a notification to 'Get Started'.\n\n\nThen, we follow all the steps....\n\n\nWe can choose to configure it for all properties or only for some of them.\n\n\nAnd you are ready to go! If you still don't get the option to Enable Google Signals, don't despair! A little patience.\nWe hope to be able to tell you in a few weeks, all the possibilities of these reports with data already incorporated. Stay tuned to our Blog and don't miss it!<\/p>","protected":false},"author":42,"featured_media":20780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[27,22],"tags":[],"class_list":["post-20761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web","category-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20761"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20761\/revisions"}],"predecessor-version":[{"id":232191,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20761\/revisions\/232191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20780"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}