{"id":20742,"date":"2018-08-09T11:17:02","date_gmt":"2018-08-09T11:17:02","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20742"},"modified":"2025-04-02T10:37:44","modified_gmt":"2025-04-02T08:37:44","slug":"resenas-clientes-google","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/resenas-customers-google\/","title":{"rendered":"Google Customer Reviews: Essential for your eCommerce"},"content":{"rendered":"<p style=\"text-align: justify;\">It has been a few years since \"customer - seller - other customers\" feedback burst onto the market, and it doesn't seem to be going away. Product data sheets and customer reviews are already consulted in equal measure at the end of the purchasing process.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/resenas-customers-google\/#%C2%BFQue_es_este_servicio\" >What is this service?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/resenas-customers-google\/#%C2%BFComo_Configurar_la_Cuenta\" >How to Configure the Account?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/resenas-customers-google\/#Prepara_el_equipo_para_la_integracion_tecnica\" >Prepares equipment for technical integration<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">In addition, having your customers leave you feedback about the product you sold them and their shopping experience helps you improve your eCommerce.<\/p>\n<p style=\"text-align: justify;\">Many times you don't know how you can attract the \"click\" of every customer we impact, then:<\/p>\n<p style=\"text-align: justify;\">Why don't you implement the Google Customer Review Service?<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_este_servicio\"><\/span>What is this service?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Google's Customer Reviews service is a <strong>free service<\/strong> which is used to collect the opinions of customers who have purchased from your website. This service is already available in several countries, including Spain.<\/p>\n<p style=\"text-align: justify;\">The ratings obtained are shown in the following tables. <strong>want ads and shopping<\/strong>and as a badge on your website. This will help to improve visibility, the quality of your ads and SEO.<\/p>\n<p style=\"text-align: justify;\">It should be noted that customer reviews are very influential in the purchase decision and can tip the balance towards one website or another when there is no outstanding competitive advantage. The reviews of other customers drive and influence purchasing decisions, so they are essential for your eCommerce.<\/p>\n<p style=\"text-align: justify;\">In addition, the big difference between this service and the previous review service is that now these reviewers are \"real\" customers, unlike before, when it was enough to be a user of the website.<\/p>\n<p style=\"text-align: justify;\">After receiving the order, if the customer accepts, Google sends an email with a survey. At this point it will be the customers who will evaluate the products, the shopping experience and they can add comments; which will be sent to Google.<\/p>\n<p style=\"text-align: justify;\">WARNING! This is not a <a href=\"https:\/\/www.geotelecom.mx\/en\/feed-de-product-ratings\/\">Products Rating Feed <\/a>as my colleague Estefan\u00eda Villasante explained a few months ago, although both can complement each other. The Products Rating Feed serves for product rating, while Google Customer Reviews rate the purchase, and the eCommerce itself.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%C2%BFComo_Configurar_la_Cuenta\"><\/span>How to Configure the Account?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">-You need to have your Google Merchant Center account verified and claimed.<\/p>\n<p style=\"text-align: justify;\">-On the top three dots icon select Merchant Center Programs, and sign up for the Google Customer Reviews card.<\/p>\n<p style=\"text-align: justify;\">-Accept the Program Agreement on behalf of your company.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Prepara_el_equipo_para_la_integracion_tecnica\"><\/span>Prepares equipment for technical integration<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">-For this service to work, it is necessary to integrate the module with which Google will be able to receive the necessary transaction information.<\/p>\n<p style=\"text-align: justify;\">-This module is an HTML code that is placed just before the closing  tag on all order confirmation pages. A code snippet will also be placed to specify the language of the participation module.<\/p>\n<p style=\"text-align: justify;\">-The implementation of the badge on the pages of your website is optional. In case you want to integrate it, this will be the first code you will have to implement. The web pages must have updated HTML5 DOTYPE.  The badge will appear like this:<\/p>\n<p><img decoding=\"async\" class=\"noresize alignnone wp-image-20744\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/Captura.png\" alt=\"The Customer Reviews badge can be inserted on as many pages of your website as you wish.\" width=\"150\" height=\"53\" \/><\/p>\n<p style=\"text-align: justify;\">-On the estimated delivery date of the order, Google sends an email to the customer with a survey.<\/p>\n<p style=\"text-align: justify;\">-For this service to work, it is necessary to integrate the module with which Google will be able to receive the necessary transaction information.<\/p>\n<p style=\"text-align: justify;\">-This module is an HTML code that is placed just before the closing  tag on all order confirmation pages. A code snippet will also be placed to specify the language of the participation module.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"noresize aligncenter wp-image-20746\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/Captura2.png\" alt=\"You must insert a code like this inside the tag before the\" width=\"300\" height=\"312\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/Captura2.png 579w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/Captura2-289x300.png 289w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">-We recommend that you place the participation module dialog box in the center of the page. This can be configured in the code above, in \"opt_in_sytle\":<\/p>\n<p><img decoding=\"async\" class=\"noresize aligncenter wp-image-20747\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/Captura4.png\" alt=\"This screen will be displayed on the payment page, at the location of your choice.\" width=\"300\" height=\"138\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/Captura4.png 360w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/Captura4-300x138.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">If you haven't implemented it yet, don't waste time. Here are some links where you will find all the necessary information.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/support.google.com\/merchants\/answer\/7188525?hl=es&amp;ref_topic=7105160\" target=\"_blank\" rel=\"noopener noreferrer\">Google Reviews Program<\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/support.google.com\/merchants\/answer\/7106244?hl=es&amp;ref_topic=7105160\" target=\"_blank\" rel=\"noopener noreferrer\">Module Integration<\/a><\/p>\n<p style=\"text-align: justify;\">Want to share your experience? Leave us a comment. Do not hesitate to<strong> contact our team<\/strong> if you have any questions \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>It has been a few years since \"customer - salesperson - other customers\" feedback burst onto the market, and it doesn't seem to be going away. Product sheets and customer reviews are already consulted in equal measure at the end of the purchasing process.\nIn addition, having your customers leave you feedback about the product you sold them and their shopping experience helps you improve your eCommerce.\nMany times you don't know how you can attract the \"click\" of each customer you impact, so:\nWhy don't you implement Google Customer Reviews Service?\nWhat is this service?\nGoogle Customer Reviews is a free service that serves to collect the opinions of customers who have purchased from your website. This service is already available in several countries, including Spain.\nThe reviews obtained are displayed in search and shopping ads, and as a badge on your website. This will help to improve visibility, the quality of your ads and web positioning.\nIt is worth noting that customer reviews are very influential in the purchasing decision and can tip the balance towards one website or another when there is no outstanding competitive advantage. The reviews of other customers drive and influence purchasing decisions, so they are essential for your eCommerce.\nIn addition, the big difference between this service and the previous one is that now those reviewers are \"real\" customers, unlike before, when it was enough to be a user of the website.\nAfter receiving the order, if the customer accepts, Google sends an email with a survey. At this point it will be the customers who will rate the products, the shopping experience and they can add comments; which will be sent to Google.\nWARNING! This is not a Products Rating Feed as my colleague Estefania Villasante explained a few months ago, although both can complement each other. The Products Rating Feed is for product rating, while Google Customer Reviews rate the purchase, and the eCommerce itself.\nHow to set up the account?\n-You need to have your Google Merchant Center account verified and claimed.\n-From the top three dots icon select Merchant Center Programs, and sign up for the Google Customer Reviews card.\n-Accept the Program Agreement on behalf of your company.\nPrepare your computer for technical integration\n-For this service to work, it is necessary to integrate the module with which Google will be able to receive the necessary transaction information.\n-This module is an HTML code that is placed just before the closing  tag on all order confirmation pages. A code snippet will also be placed to specify the language of the participation module.\n-Implementation of the badge on your website pages is optional. In case you wish to integrate it, this will be the first code you will have to implement. The web pages must have updated HTML5 DOTYPE.  The badge will appear like this:\n\n-On the estimated delivery date of the order, Google sends an email to the customer with a survey.\n-For this service to work it is necessary to integrate the module with which Google will be able to receive the necessary information of the transactions.\n-This module is an HTML code that is placed just before the closing tag  on all order confirmation pages. A code snippet will also be placed to specify the language of the participation module.\n\n-We recommend that you place the participation module dialog box in the center of the page. This can be configured in the code above, in \"opt_in_sytle\":\n\nIf you don't have it implemented yet, don't waste time. We leave you some links where you can find all the necessary information.\nGoogle Reviews Program\nModule Integration\nDo you want to share your experience? Leave us a comment. Don't hesitate to contact our team if you have any questions ;-)<\/p>","protected":false},"author":42,"featured_media":20748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41,26,39,22],"tags":[92,88,80,96,99,67],"class_list":["post-20742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-google-ads","category-herramientas","category-marketing-online","tag-adwords","tag-e-commerce","tag-google","tag-merchant-center","tag-novedades","tag-shopping"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20742"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20742\/revisions"}],"predecessor-version":[{"id":232169,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20742\/revisions\/232169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20748"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}