{"id":20689,"date":"2018-08-02T09:13:09","date_gmt":"2018-08-02T09:13:09","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20689"},"modified":"2025-04-02T10:39:53","modified_gmt":"2025-04-02T08:39:53","slug":"segmentacion-para-dispositivos-moviles-de-display","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/segmentation-for-mobile-device-displays\/","title":{"rendered":"Google changes Display's Mobile Device Targeting"},"content":{"rendered":"<p style=\"text-align: justify;\">The changes do not stop at Google. In the middle of summer<em> (for the clueless)<\/em> and with almost no time to breathe, yesterday we received an email with modifications in the <strong>Segmentation for Mobile Display Devices<\/strong> and the <strong>exclusion of sites<\/strong>. These are:<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/segmentation-for-mobile-device-displays\/#%C2%BFCuando_cambiara_la_segmentacion_para_Dispositivos_Moviles_de_Display\" >When will segmentation for Display Mobile Devices change?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/segmentation-for-mobile-device-displays\/#Pasos_a_seguir_en_las_campanas_de_la_Red_de_Display\" >Steps to follow in Display Network campaigns:<\/a><\/li><\/ul><\/nav><\/div>\n\n<ol style=\"text-align: justify;\">\n<li>The exclusion of\u00a0<u>adsenseformobileapps.com.<\/u><\/li>\n<li>In the same manner, the exclusion of <u>Non-interstitial GMob Mobile Application<\/u>.<\/li>\n<li>Simplify the <u>segmentation by device<\/u> <em>(Facebook style).\u00a0<\/em>Each one of them, PC, Mobile and Tablet, will have differentiated the <strong>different locations for segmentation<\/strong>. We will decide whether to show our ads on them or not, selecting or de-selecting. Of course, depending on this configuration, the traffic increase in Apps will be significant, or not.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-20694 size-full aligncenter\" title=\"Changes in Mobile Device Display Segmentation\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/AppsmovilDisplay.jpg\" alt=\"Segmentation for Mobile Display Devices\" width=\"723\" height=\"255\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/AppsmovilDisplay.jpg 723w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/AppsmovilDisplay-300x106.jpg 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFCuando_cambiara_la_segmentacion_para_Dispositivos_Moviles_de_Display\"><\/span>When will segmentation for Display Mobile Devices change?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">This will be effective on <strong>September<\/strong> of the same year <strong>2018<\/strong>. That leaves just over a month to go! We will tell you how to proceed before day 1 so that everything is in order.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Pasos_a_seguir_en_las_campanas_de_la_Red_de_Display\"><\/span>Steps to follow in Display Network campaigns:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol style=\"text-align: justify;\">\n<li>Remove adsenseformobileapps.com exclusions.<\/li>\n<li>Let's go to the <strong>campaign settings &gt; additional settings &gt; devices &gt; set up device-specific targeting<\/strong>.<\/li>\n<li>You will see that everything is selected by default. We simply remove the \u2713 in the locations where we don't want it to appear.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20699 size-full\" title=\"Configuration on Mobile Devices \" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/CONFIGURACIONMOVIL.png\" alt=\"Device Targeting for Display\" width=\"1309\" height=\"702\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/CONFIGURACIONMOVIL.png 1309w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/CONFIGURACIONMOVIL-300x161.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/CONFIGURACIONMOVIL-1024x549.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/08\/CONFIGURACIONMOVIL-768x412.png 768w\" sizes=\"(max-width: 1309px) 100vw, 1309px\" \/><br \/>\nFinally, you can review the Exclusions in the other orientations as follows <em>Topics', 'Demographics', 'Locations', 'Audiences' or 'Keywords'.<\/em> to make sure you have everything correct. Don't forget the <strong>Content exclusions<\/strong> in the campaign configuration itself. <em>(In this case, the non-interstitial GMob option will be disabled soon).<\/em><\/p>\n<p style=\"text-align: justify;\">As other tips, we must take into account possible modifications in the bidding strategy if any of these campaigns is in ROAS or Target CPA. If, on the other hand, it is on manual, we must also <strong>think about whether to keep the upgraded CPC.\u00a0<\/strong>As previously mentioned, it is very likely that traffic will grow.<\/p>\n<p style=\"text-align: justify;\">This is all for the moment, but we will never know if in less than a minute Google will announce another new feature. We suggest you to stay tuned to our Blog so you don't lose track of it!<\/p>\n<p style=\"text-align: justify;\">Or, follow us on our <a href=\"https:\/\/business.facebook.com\/GeotelecomSEM\/?business_id=922116211188619\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/Geotelecom\">Twitter<\/a> or LinkedIn.<\/p>","protected":false},"excerpt":{"rendered":"<p>The changes do not stop from Google. In the middle of summer (for the clueless) and with almost no time to breathe, just yesterday we received an Email with changes in the Display Mobile Targeting and the exclusion of locations. These are:\n\n \tThe adsenseformobileapps.com exclusion disappears.\n \tLikewise, the non-interstitial GMob Mobile App exclusion is removed.\n \tThey simplify the segmentation by device (Facebook style). Each of them, PC, Mobile and Tablet, will have different locations for segmentation. We will decide whether to show our ads in them or not, selecting or de-selecting. Of course, depending on this configuration, the traffic increase in Apps will be significant or not.\n\n\n\nWhen will Display Mobile targeting change?\nThis will take effect in September 2018. So, that's just a month away! We tell you how to proceed before day 1 so that everything is in order.\nSteps to follow for Display Network campaigns:\n\n \tRemove adsenseformobileapps.com exclusions.\n \tGo to campaign settings &gt; additional settings &gt; devices &gt; set up device-specific targeting.\n \tYou'll see that it's all selected by default. We simply remove the \u2713 in the locations where we don't want to appear.\n\n\nFinally, you can review the Exclusions in the rest of the targeting such as 'Topics', 'Demographics', 'Locations', 'Audiences' or 'Keywords' to make sure you have everything correct. Don't forget the 'Content exclusions' in the campaign settings (in this one, the GMob non-interstitial option will be disabled soon).\nAs other tips, we must take into account possible modifications in the bidding strategy if any of these campaigns is in ROAS or Target CPA. If, on the other hand, it is on manual, we should also think about whether to maintain the improved CPC. As we have said previously, it is very possible that the traffic will grow.\nThis is all for the moment, but we will never know if in less than a minute Google will announce another new feature. We suggest you to stay tuned to our Blog so you don't lose track of it!\nOr follow us on Facebook, Twitter or LinkedIn.<\/p>","protected":false},"author":42,"featured_media":20705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22],"tags":[],"class_list":["post-20689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20689"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20689\/revisions"}],"predecessor-version":[{"id":232181,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20689\/revisions\/232181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20705"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}