{"id":20613,"date":"2018-07-13T12:05:43","date_gmt":"2018-07-13T12:05:43","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20613"},"modified":"2023-11-07T17:28:23","modified_gmt":"2023-11-07T16:28:23","slug":"todas-las-novedades-del-marketing-innovations-keynote-de-esta-semana","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/","title":{"rendered":"All the News from this week's Marketing Innovations Keynote"},"content":{"rendered":"<p style=\"text-align: justify;\">Following the 'Marketing Innovations Keynote', many experts are calling it the biggest change to Google Adwords since 2000.<em> (when it was released)<\/em> and they may not be wrong. During these last weeks, Google keeps surprising us with fresh news about many of its tools. And if a few days ago we announced the <a href=\"https:\/\/www.geotelecom.mx\/en\/adwords-google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">change of name of the platform from Google Adwords to Google Ads,<\/a> This was just the beginning!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Mobile\" >Mobile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Cross_Device_Reports\" >Cross Device Reports<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Red_de_Busqueda_en_el_Marketing_Innovations_Keynote\" >Search Network at the Marketing Innovations Keynote<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Responsive_Search_Ads\" >Responsive Search Ads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Recomendaciones_por_parte_de_Google_para_su_optimizacion\" >Recommendations by Google for optimization:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Smart_Campaigns\" >Smart Campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Shopping\" >Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Small_Business\" >Small Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Store_visits\" >Store visits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Hotel_Ads\" >Hotel Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#YouTube_en_el_Marketing_Innovations_Keynote\" >YouTube at the Marketing Innovations Keynote<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Trueview_for_action\" >Trueview for action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Trueview_for_reach\" >Trueview for reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/all-new-marketing-innovations-keynote-this-week\/#Maximize_Lift_Bidding\" >Maximize Lift Bidding<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">In fact, you could see it coming with the <strong>definitive changeover to the new interface <\/strong><em>(end of this month)<\/em>But this Tuesday, we learned even more! at their worldwide Streaming event 'Marketing Innovations Keynote'.<\/p>\n<p style=\"text-align: justify;\">In this post, we want to summarize for you everything that is brewing at Google and that will arrive throughout the remainder of 2018. <em>Shall we start?<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mobile\"><\/span><a href=\"https:\/\/www.blog.google\/products\/ads\/mobile-landing-page-speed-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Next, we will have a column with a score from 1 to 10 for rating the <strong>speed of our Landing Pages<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-20631 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/mobilespeedgoogle.png\" alt=\"Mobile Speed Score. What&#039;s New at Google\" width=\"1000\" height=\"279\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/mobilespeedgoogle.png 1000w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/mobilespeedgoogle-300x84.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/mobilespeedgoogle-768x214.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: justify;\">It is one of the priorities among the Silicon Valley giant's Algorithms. And no wonder, since for every second, our conversions can be reduced by 20%.<\/p>\n<p style=\"text-align: justify;\">Google has created several tools to optimize our web in this regard <em>(Speed Scorecad or Impact Calculator)<\/em> and now, it makes it clear to us within the Google Adwords interface itself!<\/p>\n<p style=\"text-align: justify;\">In a tab called \"<strong>Landing Pages<\/strong>\"This column, a qualification around the <strong>Mobile user experience<\/strong> and one detailing whether this URL is <strong>AMP.<\/strong> A few clues as to what is relevant <em>Right?<\/em><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Cross_Device_Reports\"><\/span><a href=\"https:\/\/analytics.googleblog.com\/2018\/07\/cross-device-capabilities-mktg.html\" target=\"_blank\" rel=\"noopener noreferrer\">Cross Device Reports<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">New reports coming soon in Analytics, <strong>will not take the sessions separately<\/strong>. The Device by Acquisition Report will show the complete path of each user, with changes of <em>Mobile - PC, Tablet - Mobile, ...<\/em><\/p>\n<p style=\"text-align: justify;\">Added to this, also <strong>Device Overlay<\/strong> y<strong> 'Device and channel routing'.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">Of course, this will have a direct influence on the Audiences, being able to configure <em>global revenue lists taking into account both devices,<\/em> or for example,<em> impacting people who visit us a certain number of times.\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\">It will appear in a configuration option named<strong> Enable Google Signals<\/strong>.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Red_de_Busqueda_en_el_Marketing_Innovations_Keynote\"><\/span>Search Network at the Marketing Innovations Keynote<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Responsive_Search_Ads\"><\/span><a href=\"https:\/\/espana.googleblog.com\/2018\/07\/proporciona-mayor-relevancia-con-los.html\" target=\"_blank\" rel=\"noopener noreferrer\">Responsive Search Ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">We can already see this in some of our Beta accounts. With the intention of alternating different combinations of <em>copys<\/em>we will have the possibility to write <strong>15 different Headlines and 4 Descriptions<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Google will test and rotate them, giving more visibility to those with better performance.<\/p>\n<p style=\"text-align: justify;\">And we can even set certain Keywords that we want to appear at all times.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Recomendaciones_por_parte_de_Google_para_su_optimizacion\"><\/span>Recommendations by Google for optimization:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify;\">\n<li>Focus on Headlines<\/li>\n<li>Include our Keywords<\/li>\n<li>Test the opportunities\/suggestions given by the platform<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Smart_Campaigns\"><\/span>Smart Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Shopping\"><\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/7674739?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\">Shopping<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">We also have positive results already for some of our customers.<\/p>\n<p style=\"text-align: justify;\">With a ROAS bidding strategy, Google will display the products in our feed in a smart way trying to maximize conversions in the following ways <strong>Display, YouTube, Gmail and Search Network.<\/strong><\/p>\n<p style=\"text-align: justify;\">Of course, we need 20 conversions in the last 45 days in all Shopping campaigns.<\/p>\n<p style=\"text-align: justify;\">These campaigns take into account seasonal demand and product prices.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Small_Business\"><\/span><a href=\"https:\/\/www.blog.google\/outreach-initiatives\/small-business\/google-ads-helping-businesses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Small Business<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">For Search and Display, these campaigns are easy to set up in just under 3 minutes. With <strong>Image Picker<\/strong>We will select three images. In the company of some <em>copys<\/em>Google Machine Learning will take care of the rest.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Store_visits\"><\/span><img decoding=\"async\" class=\"aligncenter wp-image-20632 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/smallbusiness.png\" alt=\"Small Business Campaigns\" width=\"1000\" height=\"531\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/smallbusiness.png 1000w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/smallbusiness-300x159.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/smallbusiness-768x408.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>Store visits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">We only need to configure our location and upload creatives. As in <em>Small Business,<\/em> Google Bot will automatically optimize this for all properties in your network.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Hotel_Ads\"><\/span><a href=\"https:\/\/www.blog.google\/products\/ads\/hotel-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotel Ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Hand in hand with a Hotel Center where to manage prices in an efficient way, it will allow us:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Organize hotel groups by brand or class.<\/li>\n<li>Optimize dimensions such as\u00a0<em>offers, the length of stay or the day of Check-in.<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">As for the <strong>Hotel Center<\/strong>Merchant Center, as its name suggests, is a version of Merchant Center for Hotels.<\/p>\n<p style=\"text-align: justify;\">With rich feeds, we will be able to set up campaigns of\u00a0<strong>dynamic remarketing.\u00a0<\/strong>The bidding strategy will be based on 'maximizing reserves'.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"YouTube_en_el_Marketing_Innovations_Keynote\"><\/span>YouTube at the Marketing Innovations Keynote<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Trueview_for_action\"><\/span>Trueview for action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The idea is to achieve <em>leads<\/em> without leaving YouTube. So far, we have\u00a0<strong>call to action<\/strong> as '<em>book now', 'more information', 'buy now'... <\/em>But the novelty is that soon, the <strong>user will be able to fill in a contact form<\/strong> with the company without having to go to the web.<\/p>\n<p style=\"text-align: justify;\">We will be able to choose between a strategy type <strong>CPA<\/strong> o <strong>Maximize Conversions<\/strong>.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Trueview_for_reach\"><\/span><a href=\"https:\/\/www.blog.google\/products\/ads\/sight-sound-and-scale-introducing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trueview for reach<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">In-stream format based on user behavior with CPM strategy.<\/p>\n<p style=\"text-align: justify;\">Its purpose is to help us create brand awareness.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Maximize_Lift_Bidding\"><\/span>Maximize Lift Bidding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Focused on brand consideration, it is a Machine Learning bidding strategy where Google tries to give us more visibility if the Bot detects that the user may have more consideration for our brand.<\/p>\n<p style=\"text-align: justify;\">Finally, remember that on the same day that we learned about the change from Google Adwords to Google Ads, we also learned about the merger of DoubleClick Digital Marketing + Google Analytics 360 in <a href=\"https:\/\/adwords-es.googleblog.com\/2018\/07\/presentamos-google-marketing-platform.html?m=1\" target=\"_blank\" rel=\"noopener noreferrer\">Google Marketing Platform<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20633\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/doubleclick.png\" alt=\"Double Click and Google Analytics Merger\" width=\"1258\" height=\"637\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/doubleclick.png 1258w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/doubleclick-300x152.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/doubleclick-1024x519.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/07\/doubleclick-768x389.png 768w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/p>\n<p style=\"text-align: justify;\">What do you think of all these new features? Feel free to post your comment - we're looking forward to hearing your perspective on this!<\/p>","protected":false},"excerpt":{"rendered":"<p>After the 'Marketing Innovations Keynote', many experts are calling it the biggest change in Google Adwords since 2000 (when it was launched) and they are probably not wrong. During these last weeks, Google keeps surprising us with fresh news about many of its tools. And if a few days ago we announced the name change of the Google Adwords platform to Google Ads, this was just the beginning!\nIn fact, we could see it coming with the definitive change to the new interface (end of this month), but this Tuesday we also learned a lot more! in its worldwide Streaming event 'Marketing Innovations Keynote'.\nIn this post, we want to summarize for you everything that is brewing at Google and that will arrive throughout the remainder of 2018. Shall we get started?\nMobile\nRight away we will have a scoring column from 1 to 10 to rate the speed of our Landing Pages.\n\nIt is one of the priorities among the Algorithms of the Silicon Valley giant. And no wonder, because for every second, our conversions can be reduced by 20%.\nGoogle has created several tools to optimize our website in this regard (Speed Scorecad or Impact Calculator) and now, it makes it clear to us within the Google Adwords interface itself!\nIn a tab called ''Landing Pages\" we will have this column, a rating around the User Experience on Mobile and one detailing whether this URL is AMP. A few clues about what becomes relevant, right?\nCross Device Reports\nThe new reports coming soon in Analytics, won't take sessions separately. The Device by Acquisition Report will show the full journey of each user, with changes from Mobile - PC, Tablet - Mobile, ....\nAdded to this, also 'Device Overlay' and 'Device and Channel Paths'.\nOf course, this will have a direct influence on Audiences, being able to configure lists for global revenue taking into account both devices, or for example, impacting people who visit us a certain amount of times.\nIt will appear in a configuration option called 'Enable Google Signals'.\nSearch Network in the Marketing Innovations Keynote\nResponsive Search Ads\nWe can already see this in some of our Beta accounts. With the intention of alternating the different combinations of copy, we will have the possibility of writing 15 different Headlines and 4 Descriptions.\nGoogle will test and rotate them, giving more visibility to those with better performance.\nAnd we can even set certain Keywords that we want to appear at all times.\nRecommendations by Google for optimization:\n\n \tFocus on Headlines\n \tInclude our Keywords\n \tTest the opportunities\/suggestions that the platform gives us.\n\nSmart Campaigns\nShopping\nAlso in force at this moment, we have already positive results for some of our clients.\nWith a ROAS bidding strategy, Google will display the products in our feed in a smart way trying to maximize conversions on Display, YouTube, Gmail and Search Network.\nOf course, we need 20 conversions in the last 45 days on all Shopping campaigns.\nThese campaigns take into account seasonal demand and product prices.\nSmall Business\nFor Search and Display, these campaigns are easy to set up in just under 3 minutes. With Image Picker, you select three images. Google's Machine Learning will take care of the rest.\nStore visits\nAll we need to do is set up our location and upload creatives. As with 'Small Business', the Google Bot will automatically optimize this for all properties in its network.\nHotel Ads\nHand in hand with a Hotel Center where to manage prices in an efficient way, it will allow us:\n\n \tOrganize hotel groups by brand or class.\n \tOptimize dimensions such as offers, length of stay or day of check-in.\n\nAs for the Hotel Center, as its name suggests, it is a version of Merchant Center for Hotels.\nWith rich feeds, we will be able to set up dynamic remarketing campaigns. The bidding strategy will be based on 'maximizing bookings'.\nYouTube at the Marketing Innovations Keynote\nTrueview for action\nThe idea is to achieve leads without leaving YouTube. So far, we have had 'call to action' such as 'book now', 'more information', 'buy now'... But the novelty is that soon, the user will be able to fill out a contact form with the company without having to go to the web.\nWe will be able to choose between a CPA or Maximize Conversions strategy.\nTrueview for reach\nIn-stream format based on user behavior with CPM strategy.\nIts purpose is to help us create brand awareness.\nMaximize Lift Bidding\nFocused on brand consideration, it is a Machine Learning bidding strategy where Google tries to give us more visibility if the Bot detects that the user may have more consideration for our brand.\nFinally remember that the same day we knew the change from Google Adwords to Google Ads, we also knew the merger of DoubleClick Digital Marketing + Google Analytics 360 in Google Marketing Platform.\n\n\nWhat do you think about all these new features? Don't hesitate to post your comment - we're looking forward to hearing your perspective on this!<\/p>","protected":false},"author":42,"featured_media":20627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[51,26],"tags":[],"class_list":["post-20613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-google-ads"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20613"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20627"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}