{"id":20519,"date":"2018-06-27T13:30:00","date_gmt":"2018-06-27T13:30:00","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20519"},"modified":"2023-09-27T14:27:25","modified_gmt":"2023-09-27T12:27:25","slug":"adwords-google-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/adwords-google-ads\/","title":{"rendered":"Goodbye, Google AdWords! Google Ads, the hit of the summer."},"content":{"rendered":"<p style=\"text-align: justify;\">The Google universe lives in continuous renewal, it is public and notorious. The novelties are a <em>continuum<\/em> in the digital environment and Google is usually the protagonist of many of them. If the new Google AdWords interface was already a change for those of us who manage campaigns, the one coming in the next few weeks is even bigger: Google Ads and Google Marketing Platform.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/adwords-google-ads\/#Google_Ads_mucho_mas_que_AdWords\" >Google Ads, much more than AdWords.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/adwords-google-ads\/#Google_Marketing_Platform_un_paso_mas_alla\" >Google Marketing Platform, one step further.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/adwords-google-ads\/#Turno_de_Google_%C2%BFcuanto_se_pone_en_marcha\" >Google's turn, how much does it get up and running?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h4><span class=\"ez-toc-section\" id=\"Google_Ads_mucho_mas_que_AdWords\"><\/span>Google Ads, much more than AdWords.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<figure id=\"attachment_20522\" aria-describedby=\"caption-attachment-20522\" style=\"width: 350px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-20522\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/06\/Google-Ads-GIF.gif\" alt=\"Google Ads\" width=\"350\" height=\"255\" \/><figcaption id=\"caption-attachment-20522\" class=\"wp-caption-text\">Google AdWords \u25ba Google Ads<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">What we have known until now as Google AdWords will now be called <strong>Google Ads<\/strong>Why this change now? It is worth noting that Google's advertising platform is now almost 2 decades old (yes, it has come of age). Since its origin, many things have changed: Remarketing, <a href=\"https:\/\/www.geotelecom.mx\/en\/google-shopping-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Shopping<\/strong><\/a>Display, <strong>YouTube<\/strong> and a long etcetera of possibilities. Thus, the new name Google Ads refers to the set of tools contained in this platform. Do you want to place ads on Google? Then Google Ads, it's that simple! \ud83d\ude00<\/p>\n<p style=\"text-align: justify;\">Beyond the name change, Google is launching a series of integrations and new functionalities. The new AdWords interface already reflects some of these changes. We recently saw <strong>new conversion actions:<\/strong> phone calls, store visits or requesting directions on Maps. So what changes? Beyond the <em>branding<\/em>images in logos and changes in URLs; <strong>campaign management and performance will be the same as it has been up to now<\/strong>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Google_Marketing_Platform_un_paso_mas_alla\"><\/span>Google Marketing Platform, one step further.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">The reshaping of Google's advertising ecosystem is not limited to AdWords. Some of the features of <strong>DoubleClick<\/strong> y <strong>Analitycs 360<\/strong> will be included in <strong>Google Marketing Platform<\/strong>. In addition, Google has introduced <strong>360\u00b0 Display &amp; Video<\/strong> to create and track these campaigns from the same platform. In short, it integrates analytical functions with marketing functions. With this integration, the company wants to help plan, measure and optimize the customer experience on a single platform.<\/p>\n<figure id=\"attachment_20526\" aria-describedby=\"caption-attachment-20526\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-20526\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/06\/Google-Marketing-Platform.png\" alt=\"Google Marketing Platform\" width=\"600\" height=\"422\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/06\/Google-Marketing-Platform.png 1000w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/06\/Google-Marketing-Platform-300x211.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/06\/Google-Marketing-Platform-768x540.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-20526\" class=\"wp-caption-text\">Google Marketing Platform<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Turno_de_Google_%C2%BFcuanto_se_pone_en_marcha\"><\/span>Google's turn, how much does it get up and running?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/espana.googleblog.com\/2018\/06\/nuevas-marcas-y-soluciones-mas.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google has already warned:<\/a> the <strong>July 10<\/strong> (if there is no umpteenth change), the <strong>new interface of <del>AdWords<\/del>\u00a0Ads<\/strong>. Google's new advertising platform is scheduled to be gradually rolled out during the month of July. However, it will be the <strong>July 24<\/strong> when the name change officially takes place. In other words, the return from vacation is going to be very entertaining for those who work with these platforms. Who said post-vacation syndrome? Once again, it's time to get up to speed in order to offer the best customer service. Are you ready? Our team, as always, fully updated.<\/p>\n<p><a href=\"https:\/\/www.geotelecom.mx\/en\/contact-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Do not hesitate to contact us!<\/strong><\/a>\u00a0\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>The Google universe lives in continuous renewal, it is public and notorious. New developments are a continuum in the digital environment and Google is used to being the protagonist of many of them. If the new Google AdWords interface was already a change for those of us who manage campaigns, the one coming in the next few weeks is even bigger: Google Ads and Google Marketing Platform.\nGoogle Ads, much more than AdWords.\n\nWhat we have known until now as Google AdWords will be renamed Google Ads. Why this change? It is worth noting that Google's advertising platform is now almost 2 decades old (yes, it has come of age). Many things have changed since its origin: Remarketing, Shopping, Display, YouTube and a long list of possibilities. Thus, the new name Google Ads refers to the set of tools contained in this platform. Do you want to place ads on Google? Google Ads, it's as simple as that! :-D\nBeyond the name change, Google is launching a series of integrations and new functionalities. The new AdWords interface already reflects some of these changes. We recently saw new conversion actions: phone calls, store visits or requesting directions on Maps. So what changes? Beyond branding, logo images and URL changes, campaign management and performance will be the same as before.\nGoogle Marketing Platform, one step further.\nThe reshaping of Google's advertising ecosystem is not limited to AdWords. Some of the functions of DoubleClick and Analitycs 360 will be incorporated into the Google Marketing Platform. In addition, Google has introduced Display &amp; Video 360 to create and track these campaigns from the same platform. In short, it integrates analytical functions with marketing functions. With this integration, the company wants to help plan, measure and optimize the customer experience on a single platform.\n\nGoogle's turn, when does it go live?\nGoogle has already given notice: on July 10 (barring the umpteenth change), the new AdWords Ads interface will go live. Google's new advertising platform is scheduled to be gradually rolled out during the month of July. However, the name change will officially take place on July 24. In other words, the return from vacation is going to be very entertaining for those who work with these platforms. Who said post-vacation syndrome? Once again, it's time to get up to speed in order to offer the best customer service. Are you ready? Our team, as always, fully updated.\nDon't hesitate to contact us! ;-)<\/p>","protected":false},"author":42,"featured_media":20531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26],"tags":[221,92,80],"class_list":["post-20519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-ads","tag-adwords","tag-google"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20519"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20531"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}