formulario <\/a>\u00a1Somos tu agencia!<\/p>\n \t","protected":false},"excerpt":{"rendered":"The present and future of e-commerce in Google AdWords is based on two, if you will allow me to be facetious, keywords.\n\n\n\nOn the one hand, there is the automation of strategies and campaigns, which allows us to focus 100% on activities with high added value, such as data analysis, and on the other hand, quality: the quality of our landing pages, of the UX of our website, of our ads, of the account in general, of having an optimized product feed that contains as many relevant values as possible, such as gender, color, size, etc. Precisely today, we will talk about one of the most important attributes: the Google Product Category.\n\n\n\nWhat is the Google Product Category?\n\n\n\nBasically, it is the attribute that Google uses to categorize a product or item. For this purpose, Google created a document in which it standardizes the taxonomy to be followed to define Google's product categories.\n\n\n\nHowever, we should not confuse it with the Product Type, which is the categorization of the product according to our own criteria. Be careful! Its inclusion is mandatory in the U.S., UK, France, Germany and Japan in sectors such as household appliances or clothing and accessories. And although in Spain it is still not so strict, if we are not careful we can find ourselves with massive rejections within our Google Merchant account.\n\n\n\nAn example of Google Product Category taxonomy for televisions would be the following:\n\n\n\nElectronics>Video>Televisions\n\n\n\nThis string of words corresponds to a code, in this case 404, which you can use instead on certain sites such as the Google Merchant module for Prestashop.\n\n\n\nWhat is the Google Product Category for?\n\n\n\nThe benefits of having a correct classification of this attribute defined are bidirectional. As advertisers it will help us in the following ways:\n\n\n\nEvery correctly defined field helps to increase the quality of our AdWords account with all that this entails: lowering the cost per click, copying better positions in the ranking of advertisers that have similar products to ours, etc. Whether or not our product is positioned ahead of our rivals may be due to having filled in the Google Product Category, which will help Google to identify which of our products fit better with certain searches. Channels such as Bing Shopping (not available in Spain), Facebook Ads or Criteo are fed by this categorization, so once we have defined this field we can use it in our multichannel strategy.\n\n\n\nAs a consequence of this increase in the quality of our Google Shopping ads, we will make our strategy more effective in linking the needs of our customers with the products we offer. We will advertise only what the potential customer needs. For example, if he is looking for a sandwich maker, it makes no sense for us to hit him with an electric grill. In this case the Google Product Category can be decisive.\n\n\n\n\n\n\n\nTips for defining the Google Product Category:\n\n\n\nUse up-to-date categories or Google might assign your product to an irrelevant category, or even to other types of products.\n\n\n\nDon't be vague! Be as specific as possible with the levels you define. The more information you provide to Google, the better for the quality of your feed and your account.\n\n\n\nUse the merchant module available for the different content managers on the market. Among the options it offers is the automatic configuration of Google categories. Accessing it is very simple, just enter the module configuration and follow the following path: Google Management > Match Google Categories > Click on the pencil icon that appears under \"Match My Categories\".\n\n\n\n\n\n\n\nStudy the possibility of collaborating with companies super-specialized in the world of e-commerce that allow you to save time and give you the best advice in the digital marketing environment. Geotelecom has, within its powerful feed editing tool, the option to automate the configuration of the Google Product Category field.\n\n\n\nFor any questions you may have, please contact us at info@geotelecom.es or leave us your contact information in the form. We are your agency!<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[210],"tags":[],"class_list":["post-20444","post","type-post","status-publish","format-standard","hentry","category-google"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20444"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20444\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}