{"id":20379,"date":"2018-05-31T08:33:27","date_gmt":"2018-05-31T08:33:27","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20379"},"modified":"2025-05-21T19:43:37","modified_gmt":"2025-05-21T17:43:37","slug":"nuevas-audiencias-personalizadas-basadas-en-intencion","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/new-personalized-intention-based-hearings\/","title":{"rendered":"New Intent-Based Customized Audiences"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ADWORDS_Y_SUS_AUDIENCIAS_PERSONALIZADAS_BASADAS_EN_INTENCION_%C2%BFY_ESO_QUE_ES\"><\/span>ADWORDS AND ITS INTENT-BASED CUSTOM AUDIENCES, AND WHAT IS THAT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Are you thinking of implementing a Display campaign and want to explore <strong>new ways to impact your target audiences<\/strong>? You're in luck, because since a few weeks ago you can not only work on segmenting your audiences based on interests, or on the way they have interacted with your website (remarketing), but also according to their <\/span><b>purchase intention<\/b><span style=\"font-weight: 400;\"> through personalized hearings.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/new-personalized-intention-based-hearings\/#ADWORDS_Y_SUS_AUDIENCIAS_PERSONALIZADAS_BASADAS_EN_INTENCION_%C2%BFY_ESO_QUE_ES\" >ADWORDS AND ITS INTENT-BASED CUSTOM AUDIENCES, AND WHAT IS THAT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/new-personalized-intention-based-hearings\/#%C2%BFComo_configurar_estas_audiencias\" >How to configure these audiences?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/new-personalized-intention-based-hearings\/#Podras_definir_estas_audiencias_de_tres_formas\" >You can define these audiences in three ways:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/new-personalized-intention-based-hearings\/#Requisitos_para_un_funcionamiento_Optimo\" >Requirements for optimum performance<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">And what does this imply? That we can segment based on the browsing information of users who visit specific urls or perform certain searches relevant to our business.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Taking into account the browsing history of each user, Google establishes those profiles that meet a high purchase intention about our business. But to do so, we have to give the system certain guidelines...<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_configurar_estas_audiencias\"><\/span><span style=\"font-weight: 400;\">How to configure these audiences?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If we have already created our Display campaign, we go to the section <\/span><i><span style=\"font-weight: 400;\">Hearings<\/span><\/i><span style=\"font-weight: 400;\"> and select create <\/span><i><span style=\"font-weight: 400;\">New Hearing<\/span><\/i><span style=\"font-weight: 400;\">. We select the ad group to which it is going to belong and the <\/span><i><span style=\"font-weight: 400;\">limitation of coverage<\/span><\/i><span style=\"font-weight: 400;\"> (<\/span><b>Segmentation<\/b><span style=\"font-weight: 400;\"> if we impact only this new audience, or <\/span><b>Observation<\/b><span style=\"font-weight: 400;\"> if we impact the entire audience by setting a bidding priority on this new audience).<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1133\" height=\"606\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/Captura1.png\" alt=\"\" class=\"wp-image-20389\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/Captura1.png 1133w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/Captura1-300x160.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/Captura1-1024x548.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/Captura1-768x411.png 768w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"858\" height=\"598\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/mix-mix-int1.png\" alt=\"\" class=\"wp-image-20388\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/mix-mix-int1.png 858w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/mix-mix-int1-300x209.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/mix-mix-int1-768x535.png 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podras_definir_estas_audiencias_de_tres_formas\"><\/span><span style=\"font-weight: 400;\">You can define these audiences in three ways:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Including those urls directly related to your business model.<\/b><span style=\"font-weight: 400;\"> as your direct competition, or main blogs that deal with the topics or needs that your company supplies. In this way you will be able to impact those people directly interested in your competitors and your focus of interest to re-absorb them. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You will also be able to work in a segmented way on the <\/span><b>keywords that attract buying intent about your company<\/b><span style=\"font-weight: 400;\">. If I have a professional dive equipment store I could create a specific audience focused on attracting people interested in purchasing <\/span><span style=\"font-weight: 400;\">neoprene suits<\/span><span style=\"font-weight: 400;\"> with keywords such as \"dry diving wetsuit\", \"canyoning wetsuit woman\" or \"5mm wetsuit\". The system also offers related keyword suggestions that could work very well for this audience.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1021\" height=\"609\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/intencion-hotel1.png\" alt=\"\" class=\"wp-image-20386\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/intencion-hotel1.png 1021w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/intencion-hotel1-300x179.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/intencion-hotel1-768x458.png 768w\" sizes=\"(max-width: 1021px) 100vw, 1021px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Finally, another possibility is <\/span><b>unify both sources of information<\/b><span style=\"font-weight: 400;\"> in the same audience, both urls and their related keywords.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20381 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/mix-intencion.png\" alt=\"\" width=\"959\" height=\"239\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/mix-intencion.png 959w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/mix-intencion-300x75.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/05\/mix-intencion-768x191.png 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Requisitos_para_un_funcionamiento_Optimo\"><\/span><span style=\"font-weight: 400;\">Requirements for optimum performance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">IMPORTANT: According to Google, in order for these audiences to have enough information and work optimally, they must contain at least <\/span><b>15 sources of information<\/b><span style=\"font-weight: 400;\"> (15 urls, 15 keywords, or 15 of both).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Once created, we can analyze the performance from the tab<\/span><i><span style=\"font-weight: 400;\"> Hearings<\/span><\/i><span style=\"font-weight: 400;\">and establish your bidding hierarchy according to our priority criteria.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Since <a href=\"https:\/\/www.geotelecom.mx\/en\/\">Geotelecom<\/a> we hope this new tool will help you to attract relevant and profitable traffic for your business!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>ADWORDS AND ITS INTENT-BASED CUSTOM AUDIENCES, AND WHAT IS THAT?\n\n\n\nAre you thinking about implementing a Display campaign and want to explore new ways to impact your target audiences? You are in luck, because since a few weeks ago you can not only work on segmenting your audiences based on interests, or on the way they have interacted with your website (remarketing), but also according to their purchase intent through custom audiences.\n\n\n\nWhat does this mean? That we can segment based on the browsing information of users who visit specific urls or perform certain searches relevant to our business.\n\n\n\nTaking into account the browsing history of each user, Google establishes those profiles that meet a high purchase intention about our business. But for this we have to give the system certain guidelines...\n\n\n\nHow to configure these audiences?\n\n\n\nIf we have already created our Display campaign, we go to the Audiences section and select Create New Audience. Select the ad group to which it will belong and the limitation of the coverage (Targeting if we impact only this new audience, or Watch if we impact the entire audience by setting a bidding priority on this new audience).\n\n\n\n\n\n\n\n\n\n\n\nYou can define these audiences in three ways:\n\n\n\nIncluding those urls directly related to your business model such as your direct competition, or main blogs that deal with the topics or needs that your company supplies. In this way you will be able to impact those people directly interested in your competitors and your focus of interest to re-absorb them.\n\n\n\nYou will also be able to work in a segmented way the keywords that attract the purchase intention about your company. If I have a professional diving equipment store I could create a specific audience focused on attracting people interested in buying wetsuits with keywords such as \"neoprene dry diving\", \"canyoning wetsuit woman\" or \"neoprene 5mm\". The system also offers related keyword suggestions that could work very well for this audience.\n\n\n\n\n\n\n\n\n\n\n\nFinally, another possibility is to unify both sources of information in the same audience, both urls and their related keywords.\n\n\n\n\n\n\n\nRequirements for optimum performance\n\n\n\nIMPORTANT: According to Google, for these audiences to have enough information and work optimally, they must contain at least 15 sources of information (15 urls, 15 keywords, or 15 of both).\n\n\n\nOnce created, we will be able to analyze the performance from the Audiences tab, and establish their bidding hierarchy according to our priority criteria.\n\n\n\nFrom Geotelecom we hope that this new tool will help you to attract relevant and profitable traffic for your business!<\/p>","protected":false},"author":42,"featured_media":20493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[218,219,30,79,199,220],"class_list":["post-20379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-principal","tag-audiencias","tag-display","tag-ecommerce","tag-geotelecom","tag-remarketing-2","tag-segmentacion"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20379"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20379\/revisions"}],"predecessor-version":[{"id":232639,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20379\/revisions\/232639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20493"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}