{"id":20108,"date":"2018-03-22T14:35:27","date_gmt":"2018-03-22T14:35:27","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20108"},"modified":"2025-04-02T10:33:04","modified_gmt":"2025-04-02T08:33:04","slug":"feed-de-product-ratings","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/feed-de-product-ratings\/","title":{"rendered":"Enabling a Product Ratings feed in Merchant Center"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[\n\n<p style=\"text-align: justify;\"]]-->Intentando actualizar un poco nuestra <a href=\"https:\/\/www.geotelecom.mx\/products-rating-como-llevarlo-a-shopping\/\">vieja entrada de 2016<\/a> <em>(y aprovechando la informaci\u00f3n fresca de mi cabeza), <\/em>completamos toda la documentaci\u00f3n acerca de la visualizaci\u00f3n de rese\u00f1as de nuestro Ecommerce en Shopping. \u00bfC\u00f3mo? Habilitando un feed de<strong>Product Ratings en Merchant Center<\/strong>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/feed-de-product-ratings\/#Primero_%C2%BFTrabajamos_con_un_Partner_de_Google_en_los_PR_de_nuestro_Ecommerce\" >Primero: \u00bfTrabajamos con un Partner de Google en los PR de nuestro Ecommerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/feed-de-product-ratings\/#%C2%BFY_si_nuestro_proveedor_no_esta_en_esta_lista_Habilitamos_un_feed_de_Product_Ratings_en_Shopping\" >\u00bfY si nuestro proveedor no est\u00e1 en esta lista? Habilitamos un feed de Product Ratings en Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/feed-de-product-ratings\/#Conclusiones\" >Conclusiones<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">La cosa no ha sufrido un cambio brusco desde entonces pero si lo le\u00e9is bien, en esas fechas a\u00fan no estaba habilitado en Espa\u00f1a <em>(por suerte, \u00a1esto ya hace un tiempo dej\u00f3 de ser as\u00ed!)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Primero_%C2%BFTrabajamos_con_un_Partner_de_Google_en_los_PR_de_nuestro_Ecommerce\"><\/span>Primero: \u00bfTrabajamos con un Partner de Google en los PR de nuestro Ecommerce?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la informaci\u00f3n de este antiguo post sigue siendo completamente correcta, creemos que <strong>es momento de ampliarla un poco<\/strong>. Ahora mismo, los Partners reconocidos por Google en este sentido son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ausgezeichnet.org<\/li><li>Bazaarvoice<\/li><li>Bizrate<\/li><li>eKomi<\/li><li>E-Komerco<\/li><li>EC\u00e3 \u00e3<\/li><li>Feedback Company<\/li><li>Feefo<\/li><li>FIA-NET<\/li><li>Hardware.info<\/li><li>Heureka.cz<\/li><li>KiyOh<\/li><li>Klantenvertellen<\/li><li>Kuchikomiking.jp<\/li><li>Osaifu.com<\/li><li>Poulpeo<\/li><li>PowerReviews<\/li><li>ProductReview.com.au<\/li><li>ResellerRatings<\/li><li>Reviews.co.uk<\/li><li>Reevoo<\/li><li>Shopper Approved<\/li><li>ShopVote.de<\/li><li>ShopAuskunft<\/li><li>StellaService<\/li><li>TrustedCompany<\/li><li>Trusted Shops<\/li><li>TrustPilot<\/li><li>Verified Reviews<\/li><li>Yopi.de<\/li><li>Yotpo<\/li><li>Zoorate<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFY_si_nuestro_proveedor_no_esta_en_esta_lista_Habilitamos_un_feed_de_Product_Ratings_en_Shopping\"><\/span>\u00bfY si nuestro proveedor no est\u00e1 en esta lista? Habilitamos un feed de Product Ratings en Shopping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces contamos con varias posibilidades:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Como bien explic\u00e1bamos en 2016, una de ellas es <strong>subir un Feed.<\/strong>Frente a esto, puede ser que m\u00e1s de un desarrollador se encuentre un poco perdido. Por ello, os dejamos el <a href=\"https:\/\/developers.google.com\/product-review-feeds\/\">enlace con la Ayuda de Soporte<\/a> para poder configurarlo. Despu\u00e9s, en la cuenta de Administrador de Merchant Center, debemos habilitar la opci\u00f3n de <em>&#8216;Reviews en Productos&#8217;<\/em> mediante un formulario:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1582\" height=\"508\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/merchantcenterreviews.png\" alt=\"Rese\u00f1as de Productos en Merchant\" class=\"wp-image-20119\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/merchantcenterreviews.png 1582w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/merchantcenterreviews-300x96.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/merchantcenterreviews-1024x329.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/merchantcenterreviews-768x247.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/merchantcenterreviews-1536x493.png 1536w\" sizes=\"(max-width: 1582px) 100vw, 1582px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1549\" height=\"892\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/resenasproductoscenter.png\" alt=\"Habilitar rese\u00f1as de productos y tienda\" class=\"wp-image-20120\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/resenasproductoscenter.png 1549w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/resenasproductoscenter-300x173.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/resenasproductoscenter-1024x590.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/resenasproductoscenter-768x442.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/resenasproductoscenter-1536x885.png 1536w\" sizes=\"(max-width: 1549px) 100vw, 1549px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto llegados este punto, podemos habilitar tanto <em>&#8216;Puntuaciones de productos&#8217;<\/em>, como <em>&#8216;Rese\u00f1as de clientes&#8217;<\/em>. Desde nuestra experiencia, la respuesta de Google es muy r\u00e1pida. Y finalmente, solo tenemos que <strong>subir el feed de Product Ratings en nuestra cuenta de Merchant Center<\/strong> para empezar a mostrar nuestra extensi\u00f3n de 5*****<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1757\" height=\"237\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/feedderesenas.jpg\" alt=\"Feed de Rese\u00f1a en Shopping\" class=\"wp-image-20121\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/feedderesenas.jpg 1757w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/feedderesenas-300x40.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/feedderesenas-1024x138.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/feedderesenas-768x104.jpg 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/feedderesenas-1536x207.jpg 1536w\" sizes=\"(max-width: 1757px) 100vw, 1757px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1630\" height=\"817\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/diagnosticoresenas.jpg\" alt=\"Feed de rese\u00f1as. Diagn\u00f3stico completo\" class=\"wp-image-20122\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/diagnosticoresenas.jpg 1630w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/diagnosticoresenas-300x150.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/diagnosticoresenas-1024x513.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/diagnosticoresenas-768x385.jpg 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/diagnosticoresenas-1536x770.jpg 1536w\" sizes=\"(max-width: 1630px) 100vw, 1630px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">2.Igualmente, podemos estar interesados en calificaciones y <strong>rese\u00f1as de productos por medio de <a href=\"https:\/\/support.google.com\/merchants\/answer\/7124319\">Google Customer Reviews<\/a><\/strong> <em>(GCR).<\/em> Programa que cuenta desde hace poco con esta nueva caracter\u00edstica. Para esto deberemos tener habilitada la opci\u00f3n previa que coment\u00e1bamos: <em>&#8216;Rese\u00f1as de clientes&#8217;<\/em> en Merchant Center.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, m\u00e1s completo, este sistema cuenta con cinco puntos fuertes y es totalmente<strong> gratuito:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Calificaciones del<strong> vendedor<\/strong>. Utilizan respuestas de una encuesta, para dotar de valoraciones los sites.<\/li><li>Insignia de rese\u00f1as de usuarios.<\/li><li>Calificaciones de <strong>productos.<\/strong><\/li><li>Rese\u00f1as de clientes de<strong> Google Opt-in<\/strong>. La opci\u00f3n de suscripci\u00f3n a los usuarios una vez finalizan la compra, para despu\u00e9s poder recibir la encuesta sobre la experiencia en la web. Toda la Ayuda de Google para poder implementarlo <a href=\"https:\/\/support.google.com\/merchants\/answer\/7106244?hl=en-gb&amp;ref_topic=7105160\">est\u00e1 en este enlace<\/a>.<\/li><li>Encuesta de rese\u00f1as de usuarios. Breve y completamente opcional.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusiones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, recopilamos unos datos fundamentales:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>En los anuncios de Shopping, se muestra la valoraci\u00f3n por estrellas si hay <strong>3 o m\u00e1s rese\u00f1as del producto.<\/strong><\/li><li>Estas puntuaciones solo est\u00e1n relacionadas con los productos. Para puntuar la experiencia de compra, tenemos el programa GCR.<\/li><li>Las valoraciones por estrellas no se muestran siempre. Aparecen cuando el sistema de Google determina que su informaci\u00f3n es precisa y relevante para las necesidades de los compradores.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfContabas con todas estas posibilidades? \u00bfConsideras que las rese\u00f1as de producto influyen en la tasa de conversi\u00f3n? \u00bfNecesitas ayuda para implementarlo en tu ecommerce? No dudes en contactar con nosotros, \u00a1o sigue ley\u00e9ndonos en nuestro blog y redes sociales! Estaremos encantados de recibir tu feedback.<\/p>\n    \t","protected":false},"excerpt":{"rendered":"<p>Trying to update a bit our old post from 2016 (and taking advantage of the fresh information in my head), we completed all the documentation about displaying reviews of our Ecommerce in Shopping. How? By enabling aProduct Ratings feed in Merchant Center.\n\n\n\nThe thing has not suffered a sudden change since then, but if you read it well, at that time it was not yet enabled in Spain (fortunately, this was no longer the case some time ago!).\n\n\n\nFirst: Do we work with a Google Partner in the PR of our Ecommerce?\n\n\n\nAlthough the information in this old post is still completely correct, we think it's time to expand on it a bit. Right now, the Partners recognized by Google in this regard are:\n\n\n\nAusgezeichnet.orgBazaarvoiceBizrateeKomiE-KomercoEC\u00e3 \u00e3Feedback CompanyFeefoFIA-NETHardware.infoHeureka.czKiyOhKlantenvertellenKuchikomiking.jpOsaifu.comPoulpeoPowerReviewsProductReview.com.auResellerRatingsReviewsReviews.co.ukReevooShopper ApprovedShopVote.deShopAuskunftStellaServiceTrustedCompanyTrusted ShopsTrustPilotVerified ReviewsYopi.deYotpoZoorate\n\n\n\nWhat if our supplier is not on this list? We enable a Product Ratings feed in Shopping\n\n\n\nThen we have several possibilities:\n\n\n\n1. As we explained in 2016, one of them is to upload a Feed.Faced with this, it may be that more than one developer is a little lost. Therefore, we leave you the link to the Support Help to configure it. Then, in the Merchant Center Administrator account, we must enable the 'Product Reviews' option through a form:\n\n\n\n\n\n\n\n\n\n\n\nOf course at this point, we can enable both 'Product ratings' and 'Customer reviews'. From our experience, Google's response is very fast. And finally, we just have to upload the Product Ratings feed in our Merchant Center account to start displaying our 5***** extension.\n\n\n\n\n\n\n\n\n\n\n\nWe may also be interested in product ratings and reviews through Google Customer Reviews (GCR). This new feature has recently been added to this program. For this we must have enabled the previous option we mentioned: 'Customer Reviews' in Merchant Center.\n\n\n\nNow, more complete, this system has five strong points and is totally free:\n\n\n\nSeller ratings. They use responses from a survey, to provide ratings to the sites.Insignia user reviews.Product ratings.Google Opt-in customer reviews. The option to subscribe to users once they complete the purchase, so they can then receive the survey about the experience on the website. All the Google Help to be able to implement it is in this link.User reviews survey. Short and completely optional.\n\n\n\nConclusions\n\n\n\nFinally, we have compiled some fundamental data:\n\n\n\nIn Shopping ads, star ratings are shown if there are 3 or more reviews of the product.These ratings are only related to the products. To rate the shopping experience, we have the GCR program.star ratings are not always shown. They appear when Google's system determines that your information is accurate and relevant to shoppers' needs.\n\n\n\nDid you count on all these possibilities, do you consider that product reviews influence the conversion rate, do you need help to implement them in your ecommerce? Don't hesitate to contact us, or keep reading us on our blog and social networks! We will be happy to receive your feedback.<\/p>","protected":false},"author":42,"featured_media":20139,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22],"tags":[],"class_list":["post-20108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20108"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20108\/revisions"}],"predecessor-version":[{"id":232131,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20108\/revisions\/232131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20139"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}