{"id":20008,"date":"2018-03-15T17:10:33","date_gmt":"2018-03-15T17:10:33","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20008"},"modified":"2025-04-02T10:46:17","modified_gmt":"2025-04-02T08:46:17","slug":"campanas-adwords-business-maps","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/bells-adwords-business-maps\/","title":{"rendered":"Optimize your AdWords campaigns with Google My Business and Maps"},"content":{"rendered":"<p style=\"text-align: justify;\">In recent years, the <strong>local searches<\/strong> have become increasingly important. The number of people who perform this type of search to find nearby establishments has grown exponentially thanks to the <strong>mobile devices<\/strong>How many times have you reached for your smartphone in this situation? Almost <strong>80% of users - according to Google - use search engines<\/strong> to find local information and find out opening hours, addresses, contact telephone numbers or the (increasingly important) opinions of other users. In other words, if your business does not appear in geolocalized searches, it is as if you did not exist.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/bells-adwords-business-maps\/#%C2%BFQue_es_Google_My_Business\" >What is Google My Business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/bells-adwords-business-maps\/#%C2%B7_Date_de_alta_en_Google_My_Business\" >- Sign up for Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/bells-adwords-business-maps\/#%C2%B7_Como_crear_tu_ficha_en_My_Business_si_eres_un_eCommerce\" >- How to create your My Business page if you are an eCommerce company<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/bells-adwords-business-maps\/#Combina_My_Business_con_Google_AdWords\" >Combine My Business with Google AdWords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/bells-adwords-business-maps\/#%C2%B7_Extensiones_de_ubicacion\" >- Location extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/bells-adwords-business-maps\/#%C2%B7_Anuncios_locales_en_Google_Maps\" >- Local ads on Google Maps.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">In addition to all this, there is something that we have already recommended on countless occasions: the importance of having an <a href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mobile-scorecard-impact-calculator\/\"><strong>website optimized for mobile devices<\/strong><\/a>. To get an idea of the magnitude of what we are talking about, it is enough to take a look at another great tool: <a href=\"https:\/\/trends.google.es\/trends\/\"><strong>Google Trends<\/strong><\/a>. If we look at the trends in all the searches that contained the <strong>terms <em>'close to me<\/em><\/strong> In Spain, we have seen a clear increase over the last 5 years, especially during the last two years.<\/p>\n<figure id=\"attachment_20011\" aria-describedby=\"caption-attachment-20011\" style=\"width: 1033px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-20011\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Cerca-de-Mi-GTrends-5-anos.png\" alt=\"Near My Google Trends\" width=\"1033\" height=\"303\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Cerca-de-Mi-GTrends-5-anos.png 1033w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Cerca-de-Mi-GTrends-5-anos-300x88.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Cerca-de-Mi-GTrends-5-anos-1024x300.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Cerca-de-Mi-GTrends-5-anos-768x225.png 768w\" sizes=\"(max-width: 1033px) 100vw, 1033px\" \/><figcaption id=\"caption-attachment-20011\" class=\"wp-caption-text\">Searches with the terms 'near me' in the last 5 years | Google Trends<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">It is not surprising, therefore, that Google is giving an increasingly high priority to geolocated searches from mobile devices. The trends in this regard are clear: <strong><a href=\"https:\/\/webmasters.googleblog.com\/2016\/11\/mobile-first-indexing.html\">mobile first<\/a><\/strong> and local results. Since the end of 2016, the<strong> Google indexing<\/strong> crawls the websites as if the user's browsing was done from these devices. Thus, if you do not have an optimized website, it will be penalized by the search engine for having poor usability.<\/p>\n<p style=\"text-align: justify;\">In line with the importance of these factors, today we bring you a tool that is as simple as it is powerful: <strong>Google My Business<\/strong>. Despite the potential of this tool and its fantastic integration with other Google tools, there are always doubts about it. Some of our clients are unaware of the many GMB functionalities and others do not pay enough attention to it. However, the vast majority end up being surprised at how such a simple tool can deliver such great results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Google_My_Business\"><\/span>What is Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Google My Business - formerly known as <strong><em>Google Places<\/em><\/strong> - is Google's free platform with which you can link your business with its immediate environment. In this way, you can have a greater presence thanks to the simultaneous publication of <strong>payment results<\/strong> (PPC ads in AdWords), <strong>organic<\/strong> and the <strong>Google My Business<\/strong> (in which is integrated <strong>Google Maps<\/strong>). In other words, it will give you unparalleled visibility on the first page of results. How many times have you thought of occupying more than half of the first page of Google? Another great advantage is that all the information that appears can be modified at any time.<\/p>\n<figure id=\"attachment_20062\" aria-describedby=\"caption-attachment-20062\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-20062\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/GeotelecomBR.png\" alt=\"Geotelecom Google Search\" width=\"700\" height=\"434\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/GeotelecomBR.png 1278w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/GeotelecomBR-300x186.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/GeotelecomBR-1024x635.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/GeotelecomBR-768x476.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-20062\" class=\"wp-caption-text\">Searching for Geotelecom on Google and..., voila!<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"%C2%B7_Date_de_alta_en_Google_My_Business\"><\/span>- Sign up for Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Before we begin, it is important to dispel a myth: <strong>the company files in My Business are free of charge!<\/strong> The first step to register any company is to have a company account. <a href=\"https:\/\/www.google.com\/gmail\/\"><strong>Gmail<\/strong><\/a> to access this service. Once you access <strong>Google My Business<\/strong> it is advisable to search for your business given the high probability that it is already registered in Google.  Now you can find yourself in three very different situations:<\/p>\n<ul>\n<li style=\"text-align: justify;\">If a record already exists and has an owner, you will have to claim it.<\/li>\n<li>In case the record exists and it does not have an owner, you will also have to claim it.<\/li>\n<li>Finally, if no card exists, you will have the opportunity to start its configuration from scratch.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Having made the <strong>claim<\/strong>Google will proceed to <strong>verify that it is your business<\/strong>. The easiest way is to request the code via <strong>mailing to the address on your My Business page<\/strong> (takes 3 to 7 days to arrive and is valid for 30 days). There are <strong>other verification methods<\/strong> but they are not available for all companies, unless it appears as an option in the file itself (by phone, email or even instant if you have a site already verified at <a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=es\"><strong>Google Search Console<\/strong><\/a>). Once you have the verification code you only have to enter it in the option <strong>\"Verify location.\"<\/strong> from the menu on the left. The claim, verification and configuration process in GMB is very intuitive, with support in case of doubt.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%B7_Como_crear_tu_ficha_en_My_Business_si_eres_un_eCommerce\"><\/span>- How to create your My Business page if you are an eCommerce company<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_20074\" aria-describedby=\"caption-attachment-20074\" style=\"width: 450px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"wp-image-20074\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/MyBGoogle1.png\" alt=\"eCommerce in GMB\" width=\"450\" height=\"543\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/MyBGoogle1.png 521w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/MyBGoogle1-248x300.png 248w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-20074\" class=\"wp-caption-text\">Option for eCommerce in Google My Business<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">If you are an eCommerce without a physical store, it is now possible to have a Google My Business listing. In this case you will have to register your company and check the following options: <strong>\"I deliver products and offer services to my customers.\"<\/strong> y <strong>\"Hide my address (not a store).\"<\/strong>as shown in the picture.<\/p>\n<p style=\"text-align: justify;\">Then you just have to indicate the delivery zone where you work (Google offers a directory of codes where Spain, for example, has the code ES). Once you have completed these two steps, you will be able to continue the usual verification process in Google My Business. Welcome! You will now have the GMB panel at your disposal to set up the <strong>information and schedule<\/strong> of your business, consult\u00a0<strong>statistics<\/strong>, answer <strong>reviews<\/strong>, go up <strong>photos<\/strong> or manage your <strong>locations<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Combina_My_Business_con_Google_AdWords\"><\/span>Combine My Business with Google AdWords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">In life there are things that are good in themselves and that offer spectacular results. <em>(read a well-managed AdWords account)<\/em>. Now think about combining two of these highly exceptional things... In a nutshell: a hamburger sounds delicious, cheese is a delicacy, but a cheeseburger with cheese is already a treat! If there are things that work on their own, combined they can achieve synergistic results.<\/p>\n<p style=\"text-align: justify;\">That said, linking My Business with AdWords is extremely positive as it takes different approaches. From Google My Business you can manage all your business locations in a single AdWords campaign. Don't overlook the ability to take advantage of local search.<\/p>\n<p>What possibilities does the integration of Google My Business with Google AdWords offer you?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%B7_Extensiones_de_ubicacion\"><\/span>- Location extensions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_20068\" aria-describedby=\"caption-attachment-20068\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20068\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/geotelecomSEM.jpg\" alt=\"Maps Directions\" width=\"400\" height=\"412\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/geotelecomSEM.jpg 606w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/geotelecomSEM-291x300.jpg 291w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-20068\" class=\"wp-caption-text\">Location Extension with directions in Maps<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">This type of extensions, in addition to <strong>improve the level of quality<\/strong>allows companies to display their address, telephone number and location in <strong>Maps<\/strong>. Include address links in mobile ads, making it easier to find the right <strong>indications<\/strong> to reach any user who needs it. The advertisement is much more <strong>attractive<\/strong> by providing additional information for those who are willing to buy. All this favors a <strong>increase in clicks<\/strong>The ad with extensions takes up more space and does so with relevant information.<\/p>\n<p>Ultimately, the user can take a <strong>more informed and effective decision<\/strong> about your business when they click on your ad: go to the web, make a phone call or come to your store.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%B7_Anuncios_locales_en_Google_Maps\"><\/span>- Local ads on Google Maps.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Did you know that 1 out of every 3 searches performed on Google are local? When the user resorts to\u00a0<a href=\"https:\/\/www.google.es\/maps\"><strong>Google Maps<\/strong><\/a>\u00a0often search for services or establishments near their location. The Google APP has become an almost indispensable resource on any smartphone. Posting ads on this tool makes it easier for potential customers to find your business. The ads on Maps can be placed within the box containing the <strong>search results<\/strong> or within the <strong>map (pins)<\/strong>. Both ads will have a distinctive <strong>purple color<\/strong>as shown in the example search for <strong>hotels<\/strong> in Burgos.<\/p>\n<figure id=\"attachment_20079\" aria-describedby=\"caption-attachment-20079\" style=\"width: 1467px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20079\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Hoteles-Burgos.png\" alt=\"Search Local Maps\" width=\"1467\" height=\"629\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Hoteles-Burgos.png 1467w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Hoteles-Burgos-300x129.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Hoteles-Burgos-1024x439.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Hoteles-Burgos-768x329.png 768w\" sizes=\"(max-width: 1467px) 100vw, 1467px\" \/><figcaption id=\"caption-attachment-20079\" class=\"wp-caption-text\">Local Search Ads on Google Maps<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">There is no doubt that appearing in an advantageous position at the exact moment when a user is looking for what they need can be a significant benefit. In order to appear on Maps, it is essential to have a <strong>Google My Business listing and, in addition, use Google AdWords<\/strong> to put your ad on the map. Any ad that shows the location of your business can also appear when the user makes a local search from a mobile device on Google Maps. If you want to optimize your position on Maps, here are some tips:<\/p>\n<ul>\n<li>Enable location extensions in <strong>AdWords<\/strong>.<\/li>\n<li>Keep the file updated in <strong>My Business<\/strong>.<\/li>\n<li><strong>Segmentation<\/strong> of campaigns and <strong>orientation<\/strong> of offers to specific locations.<\/li>\n<li>Long tail terms for local searches: <strong>term+location<\/strong>.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">If your goal is to create a <strong>integral Digital Marketing strategy<\/strong> In your business, you should take advantage of the immense joint potential of these two tools offered by Google. What are you waiting for? In case you take the plunge, don't forget that you can also count on our team for your campaigns \ud83d\ude09.<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.geotelecom.mx\/en\/contact-2\/\">Do not hesitate to contact us!<\/a><\/strong><\/p>\n<p>__________________________________________<br \/>\n<strong>Links of interest<\/strong><br \/>\n<a href=\"https:\/\/support.google.com\/business#topic=4539639\">Google My Business Help<\/a><br \/>\n<a href=\"https:\/\/support.google.com\/business\/answer\/7023394?hl=es\">Requests to link your account in Google My Business<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In recent years, local searches have become increasingly important. The number of people who perform this type of search to find nearby establishments has grown exponentially thanks to mobile devices. How many times have you used your smartphone in this situation? Almost 80% of users - according to Google - use search engines to find local information and thus find out opening hours, addresses, contact telephone numbers or the (increasingly important) opinions of other users. In other words, if your business does not appear in geolocated searches, it is as if you did not exist. In addition to all this, there is something that we have already recommended on countless occasions: the importance of having a website optimized for mobile devices. To get an idea of the magnitude of what we are talking about, just take a look at another great tool: Google Trends. If we look at the trends in all searches containing the terms 'near me' from 5 years ago in Spain we see a clear increase, especially during the last two years. It is not surprising, therefore, that Google is giving an increasingly high priority to geolocated searches from mobile devices. The trends in this respect are clear: mobile first and local results. Since the end of 2016, Google's indexing has been crawling websites as if the user's browsing was done from these devices. Thus, if you do not have an optimized website, it will be penalized by the search engine for having poor usability. In line with the importance of these factors, today we bring a tool as simple as powerful: Google My Business. Despite the potential of this tool and its fantastic integration with other Google tools, there are always doubts about it. Some of our clients are unaware of the many GMB functionalities and others do not pay enough attention to it. However, the vast majority end up being surprised at how such a simple tool can deliver such great results. What is Google My Business? Google My Business - formerly known as Google Places - is Google's free platform with which you can link your business with its immediate surroundings. This way you can have a greater presence thanks to the simultaneous publication of paid results (PPC ads in AdWords), organic and Google My Business listing (in which Google Maps is integrated). In other words, it will give you unparalleled visibility on the first page of results. How many times have you thought of occupying more than half of the first page of Google? Another great advantage is that all the information that appears can be modified at any time. - Sign up for Google My Business Before we start, it is important to dispel a myth: My Business listings are not paid! The first step to register any company is to have a Gmail account to access this service. Once you access Google My Business it is advisable to search for your business given the high probability that it is already registered on Google.  Now you can find yourself in three very different situations: If a listing already exists and has an owner, you will have to claim it. If the listing exists and has no owner, you will also have to claim it. Finally, if there is no listing, you will have the opportunity to start from scratch its configuration. Once the claim has been made, Google will proceed to verify that it is your business. The easiest way is to request the code by mail to the address of your listing in My Business (it takes 3 to 7 days to arrive and is valid for 30 days). There are other verification methods but they are not available for all companies, unless it appears as an option in the listing itself (by phone, email or even instant if you have a verified site in Google Search Console). Once you have the verification code, all you have to do is enter it in the \"Verify location\" option in the menu on the left. The claim, verification and configuration process in GMB is very intuitive, with support in case of doubt. - How to create your My Business listing if you are an eCommerce If you are an eCommerce without a physical store, it is now possible to have a Google My Business listing. In this case you will have to register your company and check the following options: \"I deliver products and offer services to my customers\" and \"Hide my address (it is not a store)\"; as shown in the image. Then you just have to indicate the delivery area where you work (Google offers a directory of codes where Spain, for example, has the code ES). Once you have completed these two steps, you will be able to continue the usual verification process in Google My Business. Welcome! You will now have the GMB panel at your disposal to configure your business information and hours, check statistics, answer reviews, upload photos or manage your locations. Combine My Business with Google AdWords In life there are good things by themselves that offer spectacular results (read a well-managed AdWords account). Now think about combining two of those extremely exceptional things... In a nutshell: a hamburger sounds delicious, cheese is a delicacy but already a cheeseburger, love it! If there are things that work on their own, combined they can achieve synergistic results. That said, linking My Business with AdWords is extremely positive because of the different approaches. From Google My Business you can manage all your business locations in a single AdWords campaign. Don't overlook the possibility of taking advantage of local searches. What possibilities does the integration of Google My Business with Google AdWords offer you? - Location extensions These types of extensions, in addition to improving the level of quality, allow businesses to display their address, phone number and location on Maps. They include address links in mobile ads, thus facilitating directions to any user.<\/p>","protected":false},"author":42,"featured_media":20087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[25],"tags":[],"class_list":["post-20008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=20008"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20008\/revisions"}],"predecessor-version":[{"id":232210,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/20008\/revisions\/232210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20087"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=20008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=20008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=20008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}