{"id":19944,"date":"2018-03-08T13:04:56","date_gmt":"2018-03-08T12:04:56","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=19944"},"modified":"2018-03-08T13:04:56","modified_gmt":"2018-03-08T12:04:56","slug":"mobile-scorecard-impact-calculator","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/mobile-scorecard-impact-calculator\/","title":{"rendered":"Mobile Scorecard &amp; Impact Calculator"},"content":{"rendered":"<p>Just a few days ago, at the Mobile World Congress in Barcelona, Google presented two new tools related to loading speed and the impact that a slow mobile website can have on revenue: <strong>Mobile Scorecard &amp; Impact Calculator<\/strong>.<br \/>\nThese two new tools, <strong>Mobile Scorecard &amp; Impact Calculator<\/strong>The new Google website, created with the aim of raising awareness of the importance of the speed of loading web pages on mobile devices. According to Google sources, the <strong>mobile conversions<\/strong> can <strong>decrease by up to 20% for each additional second<\/strong> that a website takes to load. With this premise, and taking into account that it is the most used device worldwide, we review these two tools:<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mobile-scorecard-impact-calculator\/#Mobile_Scorecard\" >Mobile Scorecard:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mobile-scorecard-impact-calculator\/#Impact_Calculator\" >Impact Calculator:<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Mobile_Scorecard\"><\/span>Mobile Scorecard:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Mobile Scorecard<\/strong> allows us to compare loading speeds between different pages simultaneously. It also orders them from shortest to longest loading time. We can switch between 3G or 4G connection, and the different countries in which our domain is appearing.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-19945 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Mobile-Scorecard-3.jpg\" alt=\"Mobile Scorecard\" width=\"752\" height=\"529\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Mobile-Scorecard-3.jpg 752w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Mobile-Scorecard-3-300x211.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><br \/>\nThanks to this tool we will know, quickly and efficiently, the loading speed of our page and that of our competitors. We will be able to analyze in this way, if we are not among the first positions of the table, to which we must aspire to be leaders in our sector.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Impact_Calculator\"><\/span>Impact Calculator:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Impact Calculator<\/strong> gives us a rough estimate of the revenue we could get if we improve the loading speed of our mobile website. We only have to provide 3 pieces of information: Average Monthly Visitors, Average Revenue per Order and Average Conversion Rate.<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-19946 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Impact-Calculator-2.jpg\" alt=\"Impact Calculator\" width=\"751\" height=\"512\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Impact-Calculator-2.jpg 751w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/03\/Impact-Calculator-2-300x205.jpg 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><br \/>\nIf we move the slider to the left, the loading seconds decrease and the potential annual revenue increases.<br \/>\nTo emphasize that Impact Calculator works by making a <strong>approximate average<\/strong> with the data we provide. But as we all know <strong>e-commerce does not grow evenly throughout the year<\/strong>. This is why we must speak of estimation.<br \/>\nHave you tried Mobile Scorecard &amp; Impact Calculator and are you finding these tools useful? If you haven't tried them yet, we leave you with the following <a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/mobile\/\" target=\"_blank\" rel=\"noopener noreferrer\">here the link<\/a>.<br \/>\nLeave us your feedback in a comment. We'll be glad to hear about your experiences \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>A few days ago, at the Mobile World Congress in Barcelona, Google presented two new tools related to loading speed and the impact that a slow mobile website can have on revenue: Mobile Scorecard &amp; Impact Calculator.\nThese two new tools, Mobile Scorecard &amp; Impact Calculator, were created to raise awareness of the importance of web page loading speed on mobile devices. According to Google sources, mobile conversions can decrease by up to 20% for every additional second a website takes to load. With this premise, and taking into account that it is the most used device worldwide, we review these two tools:\nMobile Scorecard:\nMobile Scorecard allows us to make load speed comparisons between different pages simultaneously. It also ranks them from shortest to longest loading time. We can switch between 3G or 4G connection, and the different countries in which our domain is appearing.\n\nThanks to this tool we will know, quickly and efficiently, the loading speed of our page and that of our competitors. We will be able to analyze in this way, if we are not among the first positions in the table, to which we should aspire to be leaders in our sector.\nImpact Calculator:\nImpact Calculator makes us a rough estimate of the revenue we could get if we improve the loading speed of our mobile website. We only have to provide 3 data: Average Monthly Visitors, Average Revenue per Order and Average Conversion Rate.\n\nIf we move the slider to the left, the loading seconds are decreasing and the potential annual revenue is increasing.\nNote that Impact Calculator works by making an approximate average with the data we provide. But as we all know, e-commerce does not grow equally throughout the year. This is why we should talk about estimation.\nHave you tried Mobile Scorecard &amp; Impact Calculator and are you finding these tools useful? If you haven't tried them yet, here is the link.\nLeave us your feedback in a comment. We will be happy to hear about your experiences :)<\/p>","protected":false},"author":42,"featured_media":222154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41,39],"tags":[],"class_list":["post-19944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-herramientas"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/19944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=19944"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/19944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/222154"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=19944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=19944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=19944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}