{"id":19701,"date":"2018-02-13T07:20:01","date_gmt":"2018-02-13T07:20:01","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=19701"},"modified":"2025-04-02T10:33:04","modified_gmt":"2025-04-02T08:33:04","slug":"idioma-alternativo-en-merchant","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/language-alternative-in-merchant\/","title":{"rendered":"Set an alternative language in Merchant"},"content":{"rendered":"<p>Working on international Shopping accounts implies not only knowing the particularities and behaviors of foreign audiences, but also knowing how we can reach these audiences in the broadest and most complete way.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/language-alternative-in-merchant\/#_%C2%BFTrabajas_Shopping_en_cuentas_extranjeras\" >\u00a0Do you work Shopping in foreign accounts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/language-alternative-in-merchant\/#%C2%BFComo_configurar_un_idioma_alternativo_en_Merchant_para_tu_campana\" >How to set up an alternative language in Merchant for your campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/language-alternative-in-merchant\/#%C2%BFQue_debemos_hacer_en_nuestra_campana_de_Shopping_con_el_idioma_alternativo_configurado\" >What should we do in our Shopping campaign with the alternative language configured?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/language-alternative-in-merchant\/#Ahora_%C2%A1Pruebalo_y_mide_resultados\" >Now try it and measure results!<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"_%C2%BFTrabajas_Shopping_en_cuentas_extranjeras\"><\/span>\u00a0Do you work Shopping in foreign accounts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A factor to take into account when promoting Shopping internationally is the language variant that may occur in some countries, since Merchant offers the possibility of associating several data feeds with different languages to a single country.\u00a0<\/span><span style=\"font-weight: 400;\">An example is Belgium, where the official languages are Dutch and French, or Norway with respect to Norwegian and English, and so on in many other cases.\u00a0<\/span><span style=\"font-weight: 400;\">In the following link you will find all the information regarding the languages enabled by country and their currencies in Merchant:<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/support.google.com\/merchants\/answer\/160637?hl=es-419\">https:\/\/support.google.com\/merchants\/answer\/160637?hl=es-419<\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When you start working in a foreign country, it is best to know which official languages are spoken in that country and which ones Shopping has enabled.\u00a0<\/span><span style=\"font-weight: 400;\">If we have the possibility of promoting ourselves in several languages, the ideal is to proceed to upload the data feed in the complementary language within the Merchant account. What we are interested in is to reach the largest number of users of that destination and in the most convenient and relevant way for them, since this way we will promote the conversion rate in our business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_configurar_un_idioma_alternativo_en_Merchant_para_tu_campana\"><\/span><strong>How to set up an alternative language in Merchant for your campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The configuration is very simple. To implement this new feed it is important to take into account the <\/span><b>country<\/b><span style=\"font-weight: 400;\"> to which we are going to direct it, the i<\/span><b>dioma<\/b><span style=\"font-weight: 400;\"> and the<\/span><b> currency<\/b><span style=\"font-weight: 400;\">.  Here are the steps to follow when setting up a data feed for Norway in the English language:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-19708\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/02\/NORGUE-CONF-300x53.png\" alt=\"Setting up alternate language in Merchant Center\" width=\"589\" height=\"104\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/02\/NORGUE-CONF-300x53.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/02\/NORGUE-CONF-1024x181.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/02\/NORGUE-CONF-768x136.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/02\/NORGUE-CONF.png 1142w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><br \/>\n<span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-19710\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/02\/conf-NORWAY-300x51.png\" alt=\"Alternative Language at Merchant Center\" width=\"594\" height=\"101\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/02\/conf-NORWAY-300x51.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/02\/conf-NORWAY-1024x174.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/02\/conf-NORWAY-768x130.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2018\/02\/conf-NORWAY.png 1120w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the Feed Configuration section, select the<\/span><b> country Norway<\/b><span style=\"font-weight: 400;\">,<\/span><b> English language<\/b><span style=\"font-weight: 400;\"> y <\/span><b>currency in Norwegian kroner<\/b><span style=\"font-weight: 400;\">. It is important to pay attention to these three factors in both the feed to be uploaded and the Merchant configuration.\u00a0<\/span><span style=\"font-weight: 400;\">In some cases where <\/span><b>the currency is shared<\/b><span style=\"font-weight: 400;\"> we will be able to reuse the feed we are running in another country with the language we are interested in without having to generate an exclusive feed.\u00a0<\/span><span style=\"font-weight: 400;\">An example would be Belgium whose enabled languages are French and Dutch, in both situations we could reuse the feed we are using in France and the feed in the Netherlands to cover their language coverage since they share the Euro currency.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_debemos_hacer_en_nuestra_campana_de_Shopping_con_el_idioma_alternativo_configurado\"><\/span><strong>What should we do in our Shopping campaign with the alternative language configured?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is not really necessary to make any modifications.<\/span> <span style=\"font-weight: 400;\">Depending on the language in which the user performs the search, Google will detect which language the term corresponds to and will show the product in a coherent way. The changes that we will see in our shopping campaign will be, on the one hand, that the volume of products uploaded will increase, and on the other hand, that the volume of products uploaded will increase.<\/span><b> duplicate<\/b><span style=\"font-weight: 400;\"> and on the other that <\/span><b>will increase the volume of search terms in the alternative language<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">This implementation will provide us with very valuable data on search terms segmented by language, data that we can use to work in parallel on the <\/span><b>Search Network<\/b><span style=\"font-weight: 400;\"> with the terms that give us the best performance.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ahora_%C2%A1Pruebalo_y_mide_resultados\"><\/span><strong>Now try it and measure results!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you are promoting an e-commerce in Shopping in a foreign country we invite you from Geotelecom to implement these guidelines to strengthen your reach and study in a more complete and comprehensive way their behavior. If you can expand your opportunities, why not do it? <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Working in international Shopping accounts implies not only knowing the particularities and behaviors of foreign audiences, but also knowing how we can reach these audiences in the broadest and most complete way.\n Do you work with foreign accounts?\nOne factor to take into account when promoting Shopping internationally is the language variant that may occur in some countries, since Merchant offers the possibility of associating several data feeds with different languages to a single country. An example is Belgium, where the official languages are Dutch and French, or Norway with respect to Norwegian and English, and so on in many other cases. In the following link you will find all the information regarding the languages enabled by country and their currencies in Merchant:\nhttps:\/\/support.google.com\/merchants\/answer\/160637?hl=es-419\nWhen you start working in a foreign country it is ideal to know which official languages are spoken in that country and which ones Shopping has enabled. If we have the possibility of promoting ourselves in several languages, the ideal is to upload the data feed in the complementary language within the Merchant account. What we are interested in is reaching the largest number of users of that destination and in the most convenient and relevant way for them, since this way we will promote the conversion rate in our business.\nHow to configure an alternative language in Merchant for your campaign?\nThe configuration is very simple. To implement this new feed it is important to take into account the country, language and currency.  Below we show you the steps to follow when configuring a data feed for Norway in the English language:\n\n\nIn the Feed Configuration section we select the country Norway, English language and currency in Norwegian kroner. It is important to pay attention to these three factors both in the feed we are going to upload and in the Merchant configuration. In some cases where the currency is shared, we will be able to reuse the feed we are running in another country with the language we are interested in without having to generate an exclusive feed. An example would be Belgium whose enabled languages are French and Dutch, in both situations we could reuse the feed we are using in France and the feed in Holland to cover their language coverage since they share the currency in euros.\nWhat should we do in our Shopping campaign with the alternative language configured?\nIt is not really necessary to make any changes. Depending on the language in which the user performs the search, Google will detect which language the term corresponds to and will show the product in a coherent way. The changes we will see in our shopping campaign will be, on the one hand, that the volume of products uploaded will be doubled and on the other hand, the volume of search terms in the alternative language will increase. This implementation will provide us with very valuable data on search terms segmented by language, data that we can use to work in parallel with the Search Network channel with the terms that bring us the best performance.\nNow try it and measure results!\nIf you are promoting an e-commerce in Shopping in a foreign country we invite you from Geotelecom to implement these guidelines to strengthen your reach and study in a more complete and comprehensive way their behavior. If you can expand your opportunities, why not do it?<\/p>","protected":false},"author":42,"featured_media":20005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[22],"tags":[],"class_list":["post-19701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/19701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=19701"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/19701\/revisions"}],"predecessor-version":[{"id":232133,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/19701\/revisions\/232133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20005"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=19701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=19701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=19701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}