{"id":19491,"date":"2018-01-03T08:05:47","date_gmt":"2018-01-03T08:05:47","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=19491"},"modified":"2018-01-03T08:05:47","modified_gmt":"2018-01-03T08:05:47","slug":"boom-de-ecommerce-black-friday-vs-navidad","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/boom-de-ecommerce-black-friday-vs-christmas\/","title":{"rendered":"The E-commerce Boom on Black Friday vs. Christmas, how does it influence?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Before starting with the resolutions of 2018 we must leave fulfilled the promises of 2017. In the same week of Black Friday we promised in a post <em>(<a href=\"https:\/\/www.geotelecom.mx\/en\/valoracion-tras-black-friday-2017\/\">First Impressions of Black Friday 2017<\/a>),\u00a0<\/em> a<strong> complete report with a<em> Deep analytics<\/em><\/strong>\u00a0of our agency's results during these important dates.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/boom-de-ecommerce-black-friday-vs-christmas\/#%C2%BFComo_influye_el_Boom_de_Ecommerce_Black_Friday_vs_Navidad_y_sus_compras\" >How does the Black Friday vs. Christmas Ecommerce Boom influence your shopping?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/boom-de-ecommerce-black-friday-vs-christmas\/#Puntos_Importantes_para_mantener_las_ventas_de_Black_Friday_en_Navidad\" >Important points to keep Black Friday sales at Christmas time<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/boom-de-ecommerce-black-friday-vs-christmas\/#%C2%A1Feliz_Ano_2018\" >Happy New Year 2018!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Today, after an intense work, we not only provide this information, but we see a comparison of the Ecommerce Boom Black Friday vs Christmas. Year on year this <strong>strong trend is increasingly influencing Christmas shopping.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a general conclusion, we noticed in many of our accounts, that the more sales during the week of <em>'Black Friday',<\/em> <strong>Christmas becomes more normalized.<\/strong> But let's go into detail below because this does not happen in all sectors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_influye_el_Boom_de_Ecommerce_Black_Friday_vs_Navidad_y_sus_compras\"><\/span>How does the Black Friday vs. Christmas Ecommerce Boom influence your shopping?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Where can we see it? In the graphics of Electrical Appliances, Photography, Mobiles, Furniture ... and in short, we perceive a <em>'advance of purchases'.<\/em><strong>when the possible <em>'gift<\/em> is a considerable sum of money.<\/strong> <em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19511\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/electrodomestico.jpg\" alt=\"Black Friday vs. Christmas in Home Appliances\" width=\"1620\" height=\"300\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/electrodomestico.jpg 1620w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/electrodomestico-300x56.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/electrodomestico-1024x190.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/electrodomestico-768x142.jpg 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/electrodomestico-1536x284.jpg 1536w\" sizes=\"(max-width: 1620px) 100vw, 1620px\" \/>What's up with the 'Christmas Trend of Excellence' products? See Perfumes, Toys, ... Even though<strong> if we do see a spike on Black Friday, it keeps sales volume better through December.<\/strong>Even in the Toys sector, we see how sales do increase, ending up in their TOP Sales during these last days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PERFUMES:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"1599\" height=\"304\" class=\"alignnone size-full wp-image-19512\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/divina-2.jpg\" alt=\"Christmas Perfume Analysis\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/divina-2.jpg 1599w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/divina-2-300x57.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/divina-2-1024x195.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/divina-2-768x146.jpg 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/divina-2-1536x292.jpg 1536w\" sizes=\"(max-width: 1599px) 100vw, 1599px\" \/><strong>TOYS:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1596\" height=\"290\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/juguetronica-2.jpg\" alt=\"Christmas Top Toy Sales. Analysis\" class=\"wp-image-19513\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/juguetronica-2.jpg 1596w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/juguetronica-2-300x55.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/juguetronica-2-1024x186.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/juguetronica-2-768x140.jpg 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/juguetronica-2-1536x279.jpg 1536w\" sizes=\"(max-width: 1596px) 100vw, 1596px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of investment, in almost all of our Ecommerce, the week of Black Friday exceeds the week before Christmas 2017. <em>(December 15 - 22)<\/em><strong> but what about the CPC Medium?<\/strong>Curiously, in all sectors, it is very much aligned <em>(both in the first ones of our analysis and in this season's prototype gifts).<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1609\" height=\"425\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio.jpg\" alt=\"Average Cpc on Black Friday and Christmas\" class=\"wp-image-19515\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio.jpg 1609w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio-300x79.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio-1024x270.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio-768x203.jpg 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio-1536x406.jpg 1536w\" sizes=\"(max-width: 1609px) 100vw, 1609px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1609\" height=\"425\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio.jpg\" alt=\"Average Cpc on Black Friday and Christmas\" class=\"wp-image-19515\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio.jpg 1609w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio-300x79.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio-1024x270.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio-768x203.jpg 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/12\/cpc-medio-1536x406.jpg 1536w\" sizes=\"(max-width: 1609px) 100vw, 1609px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Puntos_Importantes_para_mantener_las_ventas_de_Black_Friday_en_Navidad\"><\/span>Important points to keep Black Friday sales at Christmas time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>As we have already predicted on different occasions, the image is very important for the user. If <strong>we complement the page and visually impact with Banners,<\/strong> Our website needs marketing!<\/li><li>Maintain the <strong>direct discount, of course,<\/strong> is a foolproof measure. In the end, price is king!<\/li><li>Bring out our most creative side, <strong>driving original promotions<\/strong> <em>with a close relationship between the offer and the meaning of these dates. Example: an advent calendar with different proposals per day, cards with a monetary value without an expiration date...<\/em><\/li><li><strong>Free shipping<\/strong> during this period to compete with possible local sales. And fundamentally, organize the logistics very well\u00a0<strong>to guarantee delivery on important deadlines such as Christmas or Epiphany.\u00a0<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>With all this clear, I don't know about you, but we are starting to prepare for Black Friday 2018. Although, before this, remember that we have Sales, Valentine's Day, ...La <strong>planning: the essence of achieving great results<\/strong> Contact us and we will help you make it happen!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%A1Feliz_Ano_2018\"><\/span><strong>Happy New Year 2018!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>","protected":false},"excerpt":{"rendered":"<p>Before starting with the resolutions of 2018, we must fulfill the promises of 2017. The same week of Black Friday we promised in a post (First Impressions of Black Friday 2017), a complete report with a 'Deep Analytics' of the results of our agency during these dates so marked.\n\n\n\nToday, after an intense work, we not only provide this information, but we also see a comparison of the Ecommerce Boom Black Friday vs Christmas. Year after year this strong trend is increasingly influencing Christmas shopping.\n\n\n\nAs a general conclusion, we notice in many of our accounts, that the more sales during the week of 'Black Friday', the more normalized Christmas becomes. But let's detail below why this does not happen in all sectors.\n\n\n\nHow does the Black Friday vs. Christmas Ecommerce Boom influence your purchases?\n\n\n\nWhere can we see it? In Home Appliances, Photography, Mobiles, Furniture ... and in short, we perceive an 'advance of purchases'when the possible 'gift' is of a considerable sum of money.\n\n\n\nWhat happens in the products 'Trend for Excellence at Christmas'? See Perfumes, Toys, ... Although we do see a spike in Black Friday, it keeps better sales volume until December.Even in the Toys sector, we see how sales do increase, ending up in their TOP Sales during these last days.\n\n\n\nPERFUMES:\n\n\n\nTOYS:\n\n\n\n\n\n\n\nIn terms of investment, in almost all of our Ecommerce, the week of Black Friday outperforms the week before Christmas 2017 (December 15 - 22), but what about the average CPC? Interestingly, in all sectors it is very aligned (both in the first of our analysis, as in the prototype gifts of this season).\n\n\n\n\n\n\n\n\n\n\n\nImportant Points to Maintain Black Friday Christmas Sales\n\n\n\nAs we have already predicted in different occasions, the image is very important for the user. If we complement the page and visually impact with Banners, we will have positive results, our page needs Marketing! Keeping the direct discount, of course, is an infallible measure, in the end, the price rules! At the end of the day, price rules! Bring out our most creative side, promoting original promotions with a close relationship between the offer and the meaning of these dates. Example: an advent calendar with different proposals per day, cards with a monetary value without expiration date... Free shipping during this period to compete with possible local sales. And fundamentally, organize very well the logistics to ensure delivery on important deadlines such as Christmas or Epiphany.\n\n\n\nWith all this clear, I don't know about you, but we are starting to prepare for Black Friday 2018. But before that, remember that we have Sales, Valentine's Day, ... Planning: the essence to achieve great results in this world that never stops growing. Contact us and we will help you make it happen!\n\n\n\nHappy New Year 2018!<\/p>","protected":false},"author":42,"featured_media":19517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[23,51],"tags":[],"class_list":["post-19491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-eventos"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/19491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=19491"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/19491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/19517"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=19491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=19491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=19491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}