{"id":19238,"date":"2017-11-07T12:14:22","date_gmt":"2017-11-07T12:14:22","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=19238"},"modified":"2017-11-07T12:14:22","modified_gmt":"2017-11-07T12:14:22","slug":"ecommerce-black-friday","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/ecommerce-black-friday\/","title":{"rendered":"Prepare your eCommerce for Black Friday."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Once the heat dissipates, Christmas seems to approach inexorably. Before the end of the year, there are still some very important dates to look forward to: the <strong>Black Friday or <em>\"Black Friday\"<\/em><\/strong> is one of them. The next <strong>November 24<\/strong> the most popular discount day of the year will take place. Black Friday is already an unavoidable date for sellers and buyers. <strong>Do you already have your eCommerce ready?<\/strong>\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/ecommerce-black-friday\/#El_Black_Friday_en_Espana\" >Black Friday in Spain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/ecommerce-black-friday\/#Triunfa_en_Black_Friday_con_tu_eCommerce\" >Succeed on Black Friday with your eCommerce.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/ecommerce-black-friday\/#Black_Friday_what_else\" >Black Friday, what else?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Please note that a <strong>90% of the searches are performed before that day<\/strong>. More and more companies are taking part in this event with online offers and promotions. Our team knows how hard it is to prepare for such an important date, so we do our bit by sharing some tips with you.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"728\" height=\"90\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/11\/Shopping-Girl-728x90-1.png\" alt=\"Black Friday Geotelecom\" class=\"wp-image-19247\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/11\/Shopping-Girl-728x90-1.png 728w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/11\/Shopping-Girl-728x90-1-300x37.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_Black_Friday_en_Espana\"><\/span>Black Friday in Spain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For several years now, November has started in Spain with the celebration of the <strong>Halloween<\/strong> and ends in style with the <strong>Black Friday<\/strong>. Despite its recent landing in our country, Black Friday has managed to position itself as a reference date for consumers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It originated in the United States and its interest in our country has been increasing year by year, as we can see by the <strong>search volume<\/strong> generated in the image below. The figures are really overwhelming, reaching up to <strong>double<\/strong> in just two years. This date has already become the beginning of the biggest shopping period of the year, a starting signal for Christmas and Sales. There is no doubt that Black Friday has become an established part of our calendar: a <strong>88% from consumers<\/strong> know the date and almost half say they will buy on this date.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-19248 size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1017\" height=\"298\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/11\/Trends-Black-Friday.jpg\" alt=\"Black Friday Searches\" class=\"wp-image-19248\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/11\/Trends-Black-Friday.jpg 1017w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/11\/Trends-Black-Friday-300x88.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/11\/Trends-Black-Friday-768x225.jpg 768w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><figcaption>Increased Searches on Black Friday<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In 2016 alone, Black Friday in Spain accounted for more than <strong>1.2 billion euros in sales<\/strong>almost a <strong>30% more<\/strong> than the previous year. It is estimated that between <strong>25 and 30% of consumers bring their Christmas shopping forward<\/strong> What can you do to attract people to your website on such an important date? Here are some tips...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Triunfa_en_Black_Friday_con_tu_eCommerce\"><\/span>Succeed on Black Friday with your eCommerce.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Announce promotions in advance, the customer looks for <strong>information in advance<\/strong>.<\/li><li><strong>Plan your sales<\/strong>. Stocking and managing stock is a vital point. Schedule sale start dates, prices and discounts, etcetera.<\/li><li>On the web <strong>will significantly increase traffic<\/strong>. The capacity and <strong>loading speed<\/strong> will be fundamental, make a previous check.<\/li><li>Create <strong>banners to promote sales (Display on Google AdWords and Facebook) <\/strong>y<strong>\u00a0<\/strong>to set the mood for your website. Capture the attention, creativity to the power!<\/li><li>A strategy of\u00a0<strong>Remarketing<\/strong> is not an option (visitors to your website, abandoned carts,...) Why waste the opportunity to sell in a second round?<\/li><li><strong>Be mobile!<\/strong> This is a growing trend and many <strong>sales start on mobile devices<\/strong> even if they end up in computers. A <strong><strong>web adapted to<\/strong><\/strong> <strong>mobile devices and with adequate loading speed<\/strong> will be essential.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image wp-image-19251 size-medium\"><figure class=\"alignright\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/11\/black-1271449_960_720-300x169.png\" alt=\"Black Friday Logo\" class=\"wp-image-19251\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/11\/black-1271449_960_720-300x169.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/11\/black-1271449_960_720-768x432.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2017\/11\/black-1271449_960_720.png 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption>Ready for Black Friday?<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<li><strong>Measure<\/strong>your actions by <strong><strong>pix<\/strong><\/strong><strong>eles and conversion codes<\/strong>. Both Facebook and Google AdWords offer great real-time analytics tools.<\/li>\n\n\n\n<li>Encourage sales by creating <em>\"sense of urgency or scarcity\"<\/em>: <strong>countdown<\/strong> in offers, ads <em><strong>\"for a limited time\"<\/strong><\/em> or visible stock.<\/li>\n\n\n\n<li>The <strong>customer service<\/strong> is of great importance in the purchasing process: it considers the <strong>real-time chats<\/strong> among other options. Be sure to offer a <strong>rapid response<\/strong>.<\/li>\n\n\n\n<li>Offers a <strong>purchase, shipping and return policy as simple as possible<\/strong>. Make the shopping experience on your website optimal.<\/li>\n\n\n\n<li>Keep an eye on the <strong>competence<\/strong>studies their strategies to react in time (<strong>Google Alerts<\/strong> can be a good ally)<\/li>\n\n\n\n<li><strong>Build customer loyalty on Black Friday<\/strong>. Once conquered, keep them coming back: activity on social media, mailing, retargeting, etc.<\/li>\n\n\n\n<li>After Black Friday, <strong>analyzes results: what worked and what didn't.<\/strong> At Christmas time, it is time to return to the stage with all that has been learned previously.<\/li>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Friday_what_else\"><\/span>Black Friday, what else?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing the volume that is reached in the previous days, every company must be clear that it must work well in advance. This is the only way to <strong>optimize advertising campaigns<\/strong> and its results. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nearly half of the <strong>searches (49%) are generic in the previous days.<\/strong> while the 51% targets specific products and brands as Black Friday approaches. Ultimately, the best recipe for preparing for Black Friday is the <strong>preparation and planning<\/strong>. All this, together with a good strategy guarantees a good result in such an important period for eCommerce. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If this is your first Black Friday, take it as a learning experience and set yourself achievable goals. If you already have previous experience, <strong>try to surpass yourself and you are sure to achieve great results.<\/strong> \ud83d\ude09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have any questions or suggestions? Do you want to achieve spectacular results? <strong>Our team will be at your disposal, <a href=\"https:\/\/www.geotelecom.mx\/en\/blackfriday\/\">contact us!<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Once the heat dissipates, Christmas seems to approach inexorably. Before the end of the year, there are some important dates left: Black Friday or \"Black Friday\" is one of them. The most popular discount day of the year will take place on November 24. Black Friday is already an unavoidable date for sellers and buyers. Do you already have your eCommerce ready?\n\n\n\nKeep in mind that 90% of searches are made before that day. More and more companies are taking part in this event with online offers and promotions. Our team knows how hard it is to prepare for such an important date, so we are doing our bit by sharing some tips with you.\n\n\n\n\n\n\n\nBlack Friday in Spain\n\n\n\nFor several years now, November in Spain has started with Halloween and ended in style with Black Friday. Despite its recent landing in our country, Black Friday has managed to position itself as a reference date for consumers.\n\n\n\nIt originated in the United States and its interest in our country has been increasing year by year, as we can see from the volume of searches generated in the image below. The figures are really overwhelming, doubling in just two years. This date has already become the beginning of the biggest shopping period of the year, a starting signal for Christmas and sales. There is no doubt that Black Friday has consolidated its place in our calendar: 88% of consumers are aware of the date and almost half say they will shop on this date.\n\n\n\nIncrease of searches on Black Friday\n\n\n\nIn 2016 alone, Black Friday in Spain accounted for more than 1.2 billion euros in sales, almost 30% more than the previous year. It is estimated that between 25 and 30% of consumers bring forward their Christmas shopping to this date. What can you do to attract people to your website on such an important date? Here are some tips...\n\n\n\nSucceed on Black Friday with your eCommerce.\n\n\n\nAnnounce promotions in advance, the customer seeks information in advance.plan your sales. Stocking and managing stock is a vital point. Schedule start dates for sales, prices and discounts, etc. Web traffic will increase significantly. The capacity and loading speed will be fundamental, make a previous check, create banners to promote sales (Display in Google AdWords and Facebook) and to set your web. A Remarketing strategy is not an option (visitors to your website, abandoned carts,...) Why waste the opportunity to sell in a second round?be mobile! It is a growing trend and many sales are initiated on mobile devices even if they end up on computers. A website adapted to mobile devices and with adequate loading speed will be essential.\n\n\n\nReady for Black Friday?\n\n\n\n\n\n\n\nMidetus actions through pixels and conversion codes. Both Facebook and Google AdWords offer great real-time analytics tools.\n\n\n\nEncourage sales by creating a \"sense of urgency or scarcity\": countdown on offers, \"limited time\" ads or visible stock.\n\n\n\nCustomer service is of great importance in the buying process: consider real-time chats among other options. Be sure to offer a quick response.\n\n\n\nOffer a purchase, shipping and return policy as simple as possible. Make the shopping experience on your website optimal.\n\n\n\nKeep an eye on the competition, study their strategies to react in time (Google Alerts can be a good ally).\n\n\n\nBuild customer loyalty during Black Friday. Once conquered, keep them coming back: activity on social media, mailing, retargeting, etc.\n\n\n\nAfter Black Friday, analyze results: what worked and what did not. At Christmas, it's time to return to the stage with everything you have learned previously.\n\n\n\nBlack Friday, what else?\n\n\n\nKnowing the volume that is reached in the days before, every company must be clear that it must work well in advance. This is the only way to optimize advertising campaigns and their results.\n\n\n\nAlmost half of the searches (49%) are generic in the days leading up to Black Friday, while 51% are targeted to specific products and brands as Black Friday approaches. In short, the best recipe for preparing for Black Friday is preparation and planning. All this, together with a good strategy, guarantees a good result in such an important period for eCommerce.\n\n\n\nIf this is your first Black Friday, take it as a learning experience and set yourself achievable goals. If you already have previous experience, try to surpass yourself and you will surely achieve great results ;-)\n\n\n\nDo you have any questions or suggestions, do you want to achieve spectacular results? Our team will be at your disposal, contact us!<\/p>","protected":false},"author":42,"featured_media":19250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41,51],"tags":[],"class_list":["post-19238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-eventos"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/19238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=19238"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/19238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/19250"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=19238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=19238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=19238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}