{"id":18445,"date":"2017-08-30T08:14:31","date_gmt":"2017-08-30T06:14:31","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=18445\/"},"modified":"2025-04-02T10:48:53","modified_gmt":"2025-04-02T08:48:53","slug":"audience-insights-de-facebook-para-segmentar","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/audience-insights-facebook-for-segmenting\/","title":{"rendered":"How to use Facebook Audience Insights to refine your targeting?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[\n\n<p style=\"text-align: justify;\"]]-->Probablemente est\u00e9s harto de escuchar: <em>&#8216;la clave en Facebook Ads es la segmentaci\u00f3n&#8217;.<\/em>Por supuesto&#8230; \u00a1Ni que fuese tan f\u00e1cil! Verdaderamente Facebook tiene tantas opciones de segmentaci\u00f3n, que cuando te pones a bucear, te sientes m\u00e1s perdido que un pulpo en un garaje. Sin embargo, \u00a1vamos a ver si te echamos una mano! La escondida <strong>HerramientaAudience Insights de Facebook<\/strong> no es tan conocida \u00a1y nos puede ser muy \u00fatil!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/audience-insights-facebook-for-segmenting\/#%C2%BFQue_es_Audience_Insights_de_Facebook\" >\u00bfQu\u00e9 es Audience Insights de Facebook?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/audience-insights-facebook-for-segmenting\/#%C2%BFPor_donde_empezar_en_Audience_Insights_de_Facebook\" >\u00bfPor d\u00f3nde empezar en Audience Insights de Facebook?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/audience-insights-facebook-for-segmenting\/#Demografia\" >Demograf\u00eda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/audience-insights-facebook-for-segmenting\/#_Paginas_e_intereses\" >\u00a0 P\u00e1ginas e intereses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/audience-insights-facebook-for-segmenting\/#_Ubicacion\" >\u00a0Ubicaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/audience-insights-facebook-for-segmenting\/#_Actividad\" >\u00a0Actividad<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Para quien tenga el Business Manager en espa\u00f1ol, debajo de la columna Plan, est\u00e1n las <strong>&#8216;Estad\u00edsticas del p\u00fablico&#8217;.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Audience_Insights_de_Facebook\"><\/span>\u00bfQu\u00e9 es Audience Insights de Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A grandes rasgos, Audience Insights nos resume <strong>de una forma muy visual,<\/strong> toda esa informaci\u00f3n que nosotros le damos como usuarios cuando registramos nuestro perfil en la red social. Y de paso, nos filtra los datos que a nosotros, como<em> &#8216;anunciantes&#8217;<\/em>, nos interesan.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">No obstante, puedes comenzar a filtrar desde un principio entre:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ver todos los datos de <strong>todos los usuarios registrados<\/strong> en Facebook.<\/li><li>Ver \u00fanicamente datos de las <strong>personas que est\u00e1n conectadas con tu p\u00e1gina.<\/strong><\/li><li>O ver los <strong>datos de un p\u00fablico personalizado<\/strong> que previamente has creado.<\/li><\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_donde_empezar_en_Audience_Insights_de_Facebook\"><\/span>\u00bfPor d\u00f3nde empezar en Audience Insights de Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como en todo, empezamos por el principio:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Demografia\"><\/span> Demograf\u00eda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hemos comentado la posibilidad de explorar p\u00fablicos personalizados. Imag\u00ednate que cuentas con una<strong> lista de Emails,<\/strong> o mismamente, con una Audiencia de <em>&#8216;Todos los usuarios de tu web en los \u00faltimos 180 d\u00edas&#8217;<\/em>,\u00a0<strong>ind\u00edcalo y sabr\u00e1s la proporci\u00f3n de Hombres o Mujeres<\/strong> que est\u00e1n interesados en tu producto.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">E incluso, puedes pensar en <strong>marcas grandes de inter\u00e9s para tu p\u00fablico objetivo<\/strong> <em>(que est\u00e9n dentro de la Base de Datos de Facebook)<\/em>y ver su informaci\u00f3n. \u00a1Imag\u00ednate! <em>En intereses filtras por &#8216;Mercadona&#8217; y vemos que el 79% de su audiencia son mujeres.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Igualmente, podr\u00e1s conocer su <strong>situaci\u00f3n sentimental<\/strong>, el <strong>nivel de formaci\u00f3n<\/strong> \u00a1e incluso el<strong> sector donde trabajan<\/strong>! Los conocer\u00e1s muy bien \ud83d\ude42<\/em><\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Paginas_e_intereses\"><\/span>\u00a0 P\u00e1ginas e intereses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos <strong>qu\u00e9 p\u00e1ginas le interesan<\/strong> <strong>a las personas de nuestra ciudad<\/strong>.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Ubicacion\"><\/span>\u00a0Ubicaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e9 regiones o ciudades nos interesan m\u00e1s, lo veremos en la columna Lugar o Ubicaci\u00f3n, por supuesto. Podemos filtrar primero el pa\u00eds para ver m\u00e1s <strong>espec\u00edficamente la localidad<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Actividad\"><\/span>\u00a0Actividad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El espacio para sacar conclusiones sobre el comportamiento de tus usuarios. Si las <strong>publicaciones de tu Fan Page est\u00e1n teniendo reacciones positivas<\/strong>, negativas, &#8230; <strong>c\u00f3mo acceden a tu informaci\u00f3n<\/strong>; <em>si el dispositivo m\u00f3vil es relevante para ellos, con qu\u00e9 sistema operativo lo hacen,&#8230;<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Aunque est\u00e1 claro, no termina aqu\u00ed. En la <strong>versi\u00f3n de Estados Unidosexisten nuevas posibilidades como ingresos familiares<\/strong>, volumen de compras en l\u00ednea, <strong>comportamiento de los usuarios en base a esas compras<\/strong> online, &#8230; No s\u00e9 t\u00fa \u00a1pero nosotros ya tenemos muchas ganas de que llegue a Espa\u00f1a!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin duda, una poderosa herramienta que debemos utilizar en nuestra estrategia de Facebook Ads. Un consejo:<strong><em> &#8216;probar tantos conjuntos de anuncios como diferentes tipos de segmentaci\u00f3n se te ocurran&#8217;<\/em><\/strong>. \u00a1Imagina tu &#8216;Buyer Persona&#8217; y dir\u00edgete a \u00e9l!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfQu\u00e9 te parece la Herramienta &#8216;Audience Insights&#8217; de Facebook? \u00bfLo conoc\u00edas? \u00bfLe has sacado rendimiento hasta este momento? Cu\u00e9ntanos todas tus impresiones sobre Audience Insights en los comentarios de nuestro Blog, o bien, en <a href=\"https:\/\/business.facebook.com\/GeotelecomSEM\/?business_id=922116211188619\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/Geotelecom?lang=es\">Twitter<\/a>, <a href=\"https:\/\/plus.google.com\/111136518638351076293\">Google+<\/a> o LinkedIn. \u00a1Estamos deseando conocer tu experiencia! \u00bfC\u00f3mo lo mejorar\u00edas?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n en nuestro Blog&#8230;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.geotelecom.mx\/catalogo-productos-facebook\/\"><em>\u00bfC\u00f3mo configurar y subir un cat\u00e1logo de productos en Facebook?<\/em><\/a><\/li><li><a href=\"https:\/\/www.geotelecom.mx\/catalogo-productos-facebook\/\">Desgloses de Facebook. \u00bfC\u00f3mo usarlos?<\/a><\/li><li><a href=\"https:\/\/www.geotelecom.mx\/metricas-de-facebook-en-data-studio\/\">M\u00e9tricas de Facebook en Google Data Studio<\/a><\/li><\/ul>\n    \t","protected":false},"excerpt":{"rendered":"<p>You're probably sick of hearing: 'the key to Facebook Ads is targeting'... Of course... It's not that easy! Facebook really has so many targeting options, that when you start diving in, you feel more lost than an octopus in a garage. However, let's see if we can give you a hand! Facebook's hidden Audience Insights Tool is not so well known and can be very useful! For those who have the Business Manager in English, under the Plan column, there are the 'Audience Statistics'. What is Facebook Audience Insights? Broadly speaking, Audience Insights summarizes in a very visual way, all the information that we give you as users when we register our profile on the social network. And incidentally, it filters the data that we, as 'advertisers', are interested in. However, you can start filtering from the beginning: See all the data of all registered Facebook users. Viewing only data from people who are connected to your page. Or view the data of a custom audience that you have previously created. Where to start in Facebook Audience Insights? As with everything, let's start at the beginning: Demographics We have mentioned the possibility of exploring custom audiences. Imagine you have a list of Emails, or even an Audience of 'All users of your website in the last 180 days', enter it and you will know the proportion of Men or Women who are interested in your product. And you can even think of big brands of interest to your target audience (that are within the Facebook Database) and see their information. Imagine! In interests you filter by 'Mercadona' and we see that 79% of their audience are women. You can also find out their relationship status, education level and even the sector where they work! You will know them very well \ud83d\ude42 Pages and interests Let's see which pages interest people in our city.  Location Which regions or cities interest us the most, we will see in the Place or Location column, of course. We can filter first the country to see more specifically the location.  Activity The space to draw conclusions about the behavior of your users. If your Fan Page posts are getting positive reactions, negative reactions, ... how they access your information; if the mobile device is relevant to them, with which operating system they do it, ... Although it is clear, it does not end here. In the US version there are new possibilities such as family income, volume of online purchases, user behavior based on these online purchases, ... I don't know about you, but we are already looking forward to its arrival in Spain! Undoubtedly, a powerful tool that we should use in our Facebook Ads strategy. A tip: 'test as many ad sets as different types of segmentation you can think of'. Imagine your 'Buyer Persona' and target it! What do you think about Facebook's 'Audience Insights' tool? Did you know it? Have you taken advantage of it so far? Tell us all your impressions about Audience Insights in the comments of our Blog, or on Facebook, Twitter, Google+ or LinkedIn, we are eager to know your experience! How would you improve it? Also on our Blog...: How to set up and upload a product catalog on Facebook? Facebook Drilldowns: How to use them? Facebook metrics in Google Data Studio<\/p>","protected":false},"author":42,"featured_media":19023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[44,28],"tags":[],"class_list":["post-18445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/18445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=18445"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/18445\/revisions"}],"predecessor-version":[{"id":232228,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/18445\/revisions\/232228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/19023"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=18445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=18445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=18445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}