{"id":18348,"date":"2017-05-30T08:54:24","date_gmt":"2017-05-30T08:54:24","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=18348\/"},"modified":"2025-04-02T10:40:54","modified_gmt":"2025-04-02T08:40:54","slug":"calidad-de-la-sesion-google-analytics","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/quality-of-session-google-analytics\/","title":{"rendered":"Session quality, a new feature in Google Analytics BETA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[\n\n<p style=\"text-align: justify;\"]]-->En el d\u00eda de hoy queremos traeros una m\u00e9trica disponible en el panel de Google Analytics. Nos referimos a la <strong><a href=\"https:\/\/support.google.com\/analytics\/answer\/7303153\" target=\"_blank\" rel=\"noopener noreferrer\">calidad de la sesi\u00f3n<\/a>.<\/strong>Esta, categoriza las diferentes sesiones de los usuarios en una especie de ranking conforme a la proximidad de los mismos a la conversi\u00f3n, su comportamiento en la Web y otra serie de m\u00e9tricas similares a las empleadas en la creaci\u00f3n de las listas y objetivos inteligentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para poder tener acceso a esta secci\u00f3n dentro de Google Analytics, es requisito necesario contar con <strong>al menos 1.000 transacciones<\/strong>al mes. Adem\u00e1s, el sistema precisar\u00e1 de 30 d\u00edas de datos para crear el modelo.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Como se puede observar en la imagen, la calidad de la sesi\u00f3n agrupa las diferentes sesiones en base a una puntuaci\u00f3n, siendo <strong>100 la de m\u00e1xima calidad<\/strong> y por tanto, la de mayor inter\u00e9s para el negocio.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo sacar provecho a la &#8216;Calidad de la Sesi\u00f3n&#8217;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las oportunidades m\u00e1s interesantes que nos brinda la m\u00e9trica de calidad de la sesi\u00f3n, es el hecho de poder crear <strong>segmentos.<\/strong>Y por consiguiente <strong>listas de remarketing<\/strong> para utilizar en nuestras campa\u00f1as de <a href=\"https:\/\/www.geotelecom.mx\/google-ads-consultoria\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adwords<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00f3gicamente no se trata de crear segmentos <em>&#8220;sin control&#8221;<\/em> alguno, sino de pensar que audiencia puede ser m\u00e1s \u00fatil y rentable para el negocio.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo podr\u00eda ser este grupo de sesiones con calidad de la sesi\u00f3n de entre 51 y 100. Como se puede observar, corresponden a un porcentaje muy peque\u00f1o de las sesiones totales. Sin embargo su aportaci\u00f3n al volumen total de las ventas es de m\u00e1s del 70%. Adem\u00e1s \u00bfqu\u00e9 os parece el porcentaje de conversiones? \u00a1INCRE\u00cdBLE!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora bien, <em>\u00bfqu\u00e9 hacemos con esta informaci\u00f3n? \u00bfListas de remarketing enfocadas a este p\u00fablico? \u00bfO quiz\u00e1 solo a los usuarios de ese ranking excluyendo los que ya nos han comprado? \u00bfExcluimos alos usuarios con una calidad de sesi\u00f3n muy baja?<\/em> Las posibilidades son m\u00faltiples y estas son solo algunas ideas para agitar vuestra imaginaci\u00f3n. =)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin duda esta m\u00e9trica nos abre un <strong>gran abanico de posibilidades<\/strong> y sobre todo algo muy importante, \u00a1m\u00e1s informaci\u00f3n!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez m\u00e1s, Google nos demuestra su inter\u00e9s por innovar y progresar en todos los modelos de <strong>aprendizaje autom\u00e1tico<\/strong>, cuyo m\u00e1ximo exponente es DoubleClick y el modelo de atribuci\u00f3n Data Driven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nosotros ya hemos empezado a hacer uso de estos datos de calidad de la sesi\u00f3n para mejorar resultados de nuestros clientes. En breves \u00a1os contaremos nuestra experiencia! \u00bfnos cuentas la tuya?<\/p>\n    \t","protected":false},"excerpt":{"rendered":"<p>Today we want to bring you a metric available in the Google Analytics dashboard. This categorizes the different user sessions in a kind of ranking according to their proximity to conversion, their behavior on the Web and other metrics similar to those used in the creation of lists and smart goals.\n\n\n\nIn order to have access to this section within Google Analytics, it is necessary to have at least 1,000 transactions per month. In addition, the system will require 30 days of data to create the model.\n\n\n\n\n\n\n\nAs can be seen in the image, the session quality groups the different sessions based on a score, with 100 being the highest quality and therefore the most interesting for the business.\n\n\n\n\n\n\n\nHow to take advantage of 'Session Quality'.\n\n\n\nOne of the most interesting opportunities that the session quality metric gives us, is the fact that we can create segments and therefore remarketing lists to use in our Adwords campaigns.\n\n\n\nLogically, it is not about creating segments \"without any control\", but to think about which audience can be more useful and profitable for the business.\n\n\n\n\n\n\n\nAn example could be this group of sessions with session quality between 51 and 100. As can be seen, they correspond to a very small percentage of the total sessions. However, their contribution to the total sales volume is more than 70%. And what do you think of the percentage of conversions? UNBELIEVABLE!\n\n\n\nSo, what do we do with this information? Do we create remarketing lists focused on this audience? Or perhaps we only target the users in this ranking, excluding those who have already bought from us? Do we exclude users with a very low session quality? The possibilities are manifold and these are just a few ideas to stir your imagination. =)\n\n\n\nNo doubt this metric opens up a wide range of possibilities and above all something very important, more information!\n\n\n\nOnce again, Google demonstrates its interest in innovating and progressing in all machine learning models, whose greatest exponent is DoubleClick and the Data Driven attribution model.\n\n\n\nWe have already started to make use of this session quality data to improve our clients' results. We will soon tell you about our experience! Can you tell us yours?<\/p>","protected":false},"author":42,"featured_media":19033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[27,41,22],"tags":[],"class_list":["post-18348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web","category-e-commerce","category-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/18348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=18348"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/18348\/revisions"}],"predecessor-version":[{"id":232193,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/18348\/revisions\/232193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/19033"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=18348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=18348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=18348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}