{"id":18260,"date":"2017-04-19T08:24:45","date_gmt":"2017-04-19T06:24:45","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=18260"},"modified":"2023-11-22T11:00:38","modified_gmt":"2023-11-22T10:00:38","slug":"mejora-de-nuestro-roi-usabilidad","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/improving-our-roi-usability\/","title":{"rendered":"Improving our ROI starts with Web Usability"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The conversion rate or the improvement of our ROI... That unknown that we strive to improve every day.<strong>\u00a0and above all we wish.<\/strong> <em>Why is it that only 1 out of every 100 users manages to convert at best, even in a situation where the user has already\u00a0<strong>a predisposition?<\/strong><\/em> <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/improving-our-roi-usability\/#Tips_relevantes_para_la_mejora_de_nuestro_ROI_en_Usabilidad_Web\" >Relevant tips for improving our ROI in Web Usability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/improving-our-roi-usability\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">At Geotelecom, we do not only focus on conversions through PPC, but we also continuously<strong>\u00a0we researched Usability recommendations<\/strong>, <em>to send 'homework <\/em>to our customers' developers<em>.<\/em>\u00a0We are not only partners, we work as such. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, <strong>understanding of the Keyword's intent<\/strong>can have a real impact on improving our ROI. That's where we come in, aligning\u00a0<strong>the stage of the purchase cycle,<\/strong> with the Ads, the Keywords and then the conversion probabilities. However, not everything ends with a click. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Landing pages play a very important role in improving our ROI, and these should revolve around the goal we require from the visitor. <em>(our priority). <\/em>Here it is important to try by all means to ensure that the <strong>micro-conversions do not compete with priority actions.<\/strong> \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_relevantes_para_la_mejora_de_nuestro_ROI_en_Usabilidad_Web\"><\/span>Relevant tips for improving our ROI in Web Usability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Likewise, many Tips are decisive at the time of conversion. One of the ugliest things on the World Wide Web is the<strong> disorder<\/strong>. As well as the prominence gained by different devices in our lives in recent times. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Likewise, last month, at the <strong>Google Academies Mobile<\/strong>\u00a0insisted on a first web design from the Mockups for Mobile, to later do it on PC and not the other way around.\u00a0<em>Is your website mobile friendly?<\/em> You can check it in Google Search Console. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also considering reliability and trustworthiness criteria, we can<strong> gaining ground through referrals or satisfaction guarantees<\/strong><em> (reviews, badges, secure payment...)<\/em> In penultimate place, there is that which you will have heard a multitude of times! TESTING. Although there are a multitude of techniques for this, we highlight the one that Google recently made available to any user: <strong><a href=\"https:\/\/optimize.google.com\/optimize\/home\/#\/accounts\">Optimize<\/a> completely free of charge<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relevant for facilitating the Tests A \/ B, to people without technical knowledge. And we say penultimate, because if you thought that everything ended with the conversion, you're wrong! After a sale, there are multiple possibilities to increase revenue: <strong>Crosselling, Loyalty through Blog, Social Networks creating community, ...<\/strong>\u00a0For us, increasing the average order takes on vital importance: recommend accessories or related products to converter users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a gift, a Heuristic Web Usability Points Test template. Of course, if you accompany these strategies with promotions, all the better. Let's convert! Because as Albert Einstein said, <em>\"Not everything that can be counted counts, and not everything that counts can be counted.\"\u00a0<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Any factor that you consider key to achieve conversion? Do you think you can improve the rate of your E-commerce?<\/em>\u00a0We look forward to hearing from you! To get the <strong>higher performance of your PPC campaigns<\/strong>you can find us at <a href=\"mailto:info@geotelecom.es\">info@geotelecom.es<\/a>,\u00a0<strong>947 94 22 83,\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/Geotelecom-922115814521992\/\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/Geotelecom\">Twitter<\/a>, <a href=\"https:\/\/www.linkedin.com\/company-beta\/10144544\/\">LinkedIn<\/a> o <a href=\"https:\/\/plus.google.com\/u\/0\/111136518638351076293\">Google+<\/a>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>The conversion rate or improvement of our ROI... That unknown that we strive to improve every day, and above all we want to improve. Why is it that only 1 out of every 100 users manages to convert in the best of cases, even in a situation where the user already has a predisposition?\n\n\n\nIn Geotelecom, we do not only focus on conversions through PPC, but we continuously investigate usability recommendations, to send 'homework' to our clients' developers. We are not only partners, we work as such.\n\n\n\nHowever, understanding keyword intent can have a real impact on improving our ROI. That's where we come in, aligning the stage of the buying cycle, with the Ads, the Keywords and then the conversion probabilities. However, not everything ends with a click.\n\n\n\nLanding pages play a very important role in improving our ROI, and these must revolve around the goal we require from the visitor (our priority). Here it is important to make sure that micro-conversions do not compete with priority actions.  \n\n\n\nRelevant tips for improving our ROI in Web Usability\n\n\n\n\n\n\n\nLikewise, many Tips are decisive at the time of conversion. One of the ugliest things on the World Wide Web is clutter. As well as the prominence of different devices in our lives in recent times.\n\n\n\nJust last month, in the Google Academies Mobile they insisted on a first web design from the Mockups for Mobile, to later do it on PC and not the other way around. Is your website suitable for mobile devices? You can check it in the Google Search Console.\n\n\n\nEntering also in criteria of reliability and trust, we can gain ground through references or guarantees of satisfaction (reviews, badges, secure payment ...) In penultimate place, there is that which you will have heard many times! TESTING. Although there are a multitude of techniques for this, we highlight the one that Google recently made available to any user: Optimize completely free of charge.\n\n\n\nRelevant for facilitating the Tests A \/ B, to people without technical knowledge. And we say penultimate, because if you thought that everything ended with the conversion, you're wrong! After a sale, there are multiple possibilities to increase revenue: Crosselling, Loyalty through Blog, Social Networks creating community, ... For us, increasing the average order is of vital importance: recommend accessories or related products to converting users.\n\n\n\nConclusion\n\n\n\nAs a gift, a Heuristic Web Usability Points Test template. Of course, if you accompany these strategies with promotions, all the better. Let's convert! Because as Albert Einstein said, \"Not everything that can be counted counts, and not everything that counts can be counted\".  \n\n\n\nDo you have any factor that you consider key to achieve conversion? Do you think you can improve the rate of your E-commerce? We look forward to hearing from you! To get the most out of your PPC campaigns, you can find us at info@geotelecom.es, 947 94 22 83, Facebook, Twitter, LinkedIn or Google+.\u00a0<\/p>","protected":false},"author":42,"featured_media":19039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41],"tags":[],"class_list":["post-18260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/18260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=18260"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/18260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/19039"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=18260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=18260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=18260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}