{"id":18024,"date":"2016-11-10T13:43:22","date_gmt":"2016-11-10T13:43:22","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=18024"},"modified":"2025-04-02T10:33:04","modified_gmt":"2025-04-02T08:33:04","slug":"18-estrategias-de-marketing-digital-para-vender-en-black-friday","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/18-digital-marketing-strategies-for-selling-on-black-friday\/","title":{"rendered":"18 digital marketing strategies to sell on Black Friday"},"content":{"rendered":"<p class=\"wp-block-paragraph\">I still remember the Black Friday campaign just three years ago. I personally called customers trying to explain the trend that, it seemed, was going to catch on in our country inherited from the United States. <span style=\"font-weight: 400;\">In a very short time we have gone from trying to convince clients, to receiving a lot of calls to prepare an event that is already a mass phenomenon.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/18-digital-marketing-strategies-for-selling-on-black-friday\/#BLACK_FRIDAY_2015_VAMOS_A_APRENDER\" >BLACK FRIDAY 2015. LET'S LEARN<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/18-digital-marketing-strategies-for-selling-on-black-friday\/#Las_conclusiones_que_podemos_sacar_son_las_siguientes\" >The conclusions we can draw are as follows:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/18-digital-marketing-strategies-for-selling-on-black-friday\/#ESTRATEGIA_RECOMENDADA\" >RECOMMENDED STRATEGY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/18-digital-marketing-strategies-for-selling-on-black-friday\/#OTRAS_ACCIONES\" >OTHER ACTIONS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/18-digital-marketing-strategies-for-selling-on-black-friday\/#Campanas_de_Google_Shopping\" >Google Shopping Campaigns<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As experts in digital marketing for ecommerce we can affirm that, if you want to succeed in the complex and new world of digital marketing, it is not enough to implement an additional budget. In this article I will try to explain the different strategies, look for ways to maximize returns and generate actions aimed at a single goal: <\/span><b>live with the intensity of a sports final the Black Friday 2016 campaign.<\/b> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Let's start by analyzing some data to put us in the picture. <\/span> <span style=\"font-weight: 400;\">During 2015, more than 1.5 million searches were conducted with search terms containing \"black friday\". The 3 most common were:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Black Friday<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Black Friday 2015<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Black Friday 2015 spain<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The 3 weeks leading up to Black Friday (last Friday in November) see a significant increase in searches with the day before (Thursday) as the record day. According to Google data Thursday and Friday account for 16% of total annual searches. <\/span> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BLACK_FRIDAY_2015_VAMOS_A_APRENDER\"><\/span><b>BLACK FRIDAY 2015. LET'S LEARN<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In our agency we have been carefully preparing Black Friday campaigns for several years with the sole purpose of achieving the best results for our clients. A great advantage is that we have real data that can give us a very accurate idea of the actions we need to undertake year after year. <\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For this reason, I have conducted a small study to make this post based on real data from 4 clients from different sectors and sizes with whom we made a complete strategy for Black Friday 2015. The image shows the average of the 4 ecommerce. <\/span> <span style=\"font-weight: 400;\">The summary of the main KPIs is as follows:<\/span> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Las_conclusiones_que_podemos_sacar_son_las_siguientes\"><\/span> The conclusions we can draw are as follows:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Significant increase in impressions and clicks (x3)<\/li><li>The average CPC remains stable, so a significant increase in the percentage of conversions (over 50%) will have a significant impact on ROI.<\/li><li>The sharp rise in the conversion rate indicates that purchases are more impulsive and less thoughtful than usual. Normally we need 64 people to get a sale. On Black Friday, only 42 people will result in a conversion.<\/li><li>Sales revenue (value of conversions) increases exponentially, almost doubling (+85%).<\/li><li>With all these figures, the return on investment (Conv.value\/cost) reaches levels of \"<strong><em>science fiction<\/em><\/strong>\" \ud83d\ude09<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ESTRATEGIA_RECOMENDADA\"><\/span> <b>RECOMMENDED STRATEGY<\/b> <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The recommended strategy for this year based on the observed data would be as follows: <\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We must <strong>increase investment<\/strong> at least three times in an equivalent period of time to be able to capture all the traffic that occurs during these dates. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The improvement in profitability is so pronounced that it gives us the option to <strong>capture traffic<\/strong> through search terms or strategies that are usually not profitable. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add to the <strong>keywords \"black friday\".<\/strong> to reach high-traffic search terms (e.g. \"black friday televisions\" and with a high probability of conversion. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Increase CPC<\/strong> of keywords \/ shopping IDs to achieve higher ranking as the return on investment justifies betting more heavily.<\/span><\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OTRAS_ACCIONES\"><\/span> <b>OTHER ACTIONS<\/b> <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In addition to all this, other actions to take into account would be the following:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Thinking through the <strong>promotion<\/strong> we are going to perform and during <strong>what term<\/strong>. I personally like the deals from the Monday before Black Friday to the Monday after (Cyber Monday 2016).<\/span><\/li><li style=\"font-weight: 400;\">Add in our marketing strategies <strong>aggressive calls to action<\/strong> such as \"Offer While Supplies Last\", \"Limited Units at this Price\" or \"Buy Now!<\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By the way, raising prices in the previous week and then lowering them is not a good idea. In Geotelecom we perform <strong>price tracking<\/strong> of the competition so we can easily detect who performs this type of practices. Social networks and angry customers will do everything else so our reputation can be seriously affected. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establish a schedule for <strong>measure<\/strong> the timing and execute the different strategies progressively. A very common mistake is to execute actions from \"Black Friday\" when in fact we should do it for at least 2 or 3 weeks before and at least from the Monday before Black Friday 2016. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A great idea is to create a <strong>specific landing<\/strong> advertising Black Friday and allowing customers to enter their email address to be the first to receive these promotions can provide us with valuable information to make an impact by <\/span><b>email marketing<\/b><span style=\"font-weight: 400;\"> or campaigns \"<\/span><b>customer match<\/b><span style=\"font-weight: 400;\">\"(upload emails to Google Adwords to impact those people when they navigate logged in with those emails).<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create <strong>remarketing lists<\/strong> to re-impact the public that has visited us. I would especially be inclined to lists of this type:<\/span><\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All visitors who have visited us in the last day, 3 days, 7 days and 30 days. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Smart Lists in the last 1 day, 3 days, 7 days and 30 days (stronger bidding than the previous group)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All the people who have bought from us in the last 30 days (this would be useful to exclude this audience).<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All the people who have purchased from us in the last 6 months (180 days). <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All visitors who placed products in the cart at 1 day, 3 days, 7 days and 30 days.<\/span><\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create <strong>remarketing ads<\/strong> static ads indicating the promotions we are running during Black Friday to alternate with dynamic remarketing campaigns. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Although conversion rates tend to be lower when we make an impact through <strong>display campaigns<\/strong> to audiences of similar audiences, the increase in the percentage of conversions during these dates will justify our investment in this strategy. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Action by <strong>email marketing<\/strong> to registered customers and\/or former customers giving them the opportunity to know before anyone else the promotions that we are going to have. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create <strong>extensions<\/strong> Black Friday\/Cyber Monday highlight text and site excerpts (at this point we still don't know if they will be available this year)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Betting on <strong>mobile devices<\/strong>. We have already seen that during Black Friday traffic increases considerably and, in addition, the percentage of conversions is much higher than during any other period. Opening up more traffic to mobile devices will mean a good increase in traffic, especially in Google Shopping campaigns where traffic is much more likely to convert. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review the <strong>ad scheduling<\/strong> of the different campaigns. Although as my friend Ram\u00f3n Fabregat says \"in Adwords you can always say it depends\", I would advise you to eliminate the restrictions you have established during the rest of the year during the Black Friday campaign. Let's remember that it is usual to restrict our investment during night hours or in some periods of low performance. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaigns for <strong>remarketing on Youtube<\/strong> using \"True View in Stream\" will be a great way to remind our website visitors that we are on Black Friday and we hope they will come back to buy our products. <\/span><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campanas_de_Google_Shopping\"><\/span> <b>Google Shopping Campaigns <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Enriching the feed<\/strong> of Google Merchant data with the keywords \"<strong>Black Friday<\/strong>\".<\/span><\/li><\/ol>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When we looked at the Black Friday 2014 data we noticed that there were a lot of brand + black friday type searches (\"opel black friday\", \"black friday appliances\", \"black friday iphone black friday\") with good conversion data but these types of terms did not trigger Google Shopping ads. <\/span><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If we do a search this year with \"black friday appliances\" we will get the following result:<\/span>  <span style=\"font-weight: 400;\">The thing is, last year we had one of our \"crazy ideas\" ..... If we could get the ads to display for these types of terms we could capture a large volume of traffic at a very reasonable cost. Using some of our tools we achieved this:<\/span>    <\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As you can see in the screenshots, there was only one advertiser that was in all the positions of <a href=\"https:\/\/www.geotelecom.mx\/en\/soluciones\/google-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping<\/a> obtaining an incredible amount of traffic at very low costs. <\/span> <span style=\"font-weight: 400;\">Spectacular, isn't it?<\/span> <span style=\"font-weight: 400;\">This year we have prepared <a href=\"https:\/\/www.geotelecom.mx\/en\/blackfriday\/\" target=\"_blank\" rel=\"noopener noreferrer\">more experiments and surprises<\/a>... <\/span> <span style=\"font-weight: 400;\">Next year I'll tell you about it \ud83d\ude09.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>I still remember the Black Friday campaign just three years ago. I personally called customers trying to explain the trend that, it seemed, was going to catch on in our country inherited from the United States. In a very short time we have gone from trying to convince customers, to receiving a lot of calls to prepare an event that is already a mass phenomenon. As experts in digital marketing for ecommerce we can affirm that, if you want to succeed in the complex and new world of digital marketing, it is not enough to implement an additional budget. In this article I will try to explain the different strategies, look for ways to maximize returns and generate actions aimed at a single goal: to live with the intensity of a sports final the Black Friday 2016 campaign. Let's start by analyzing some data to put us in situation. During 2015, more than 1.5 million searches were performed with search terms containing \"black friday\". The 3 most common were: Black Friday Black Friday 2015 Black Friday 2015 Black Friday 2015 spain The 3 weeks leading up to Black Friday (last Friday in November) see a significant increase in searches with the day before (Thursday) as the record day. According to Google data Thursday and Friday account for 16% of total annual searches. BLACK FRIDAY 2015. LET'S LEARN At our agency we have been carefully preparing Black Friday campaigns for several years with the sole purpose of achieving the best results for our clients. A great advantage is that we have real data that can give us a very accurate idea of the actions we should undertake year after year. For this reason, I have conducted a small study to make this post based on real data from 4 clients from different sectors and sizes with whom we carried out a complete strategy for Black Friday 2015. The image shows the average of the 4 ecommerce. The summary of the main KPIs is as follows: The conclusions we can draw are as follows: Significant increase in impressions and clicks (x3) The average CPC remains stable so a significant increase in the conversion rate (over 50%) will have a significant impact on ROI. The sharp rise in the conversion rate indicates that purchases are more impulsive and less thoughtful than usual. Normally we need 64 people to make a sale. On Black Friday, just 42 will get us one conversion. Sales revenue (value of conversions) increases exponentially, almost doubling (+85%) With all these figures, the return on investment (Conv.value\/cost) reaches \"science fiction\" levels \ud83d\ude09 RECOMMENDED STRATEGY The recommended strategy for this year based on the data observed would be as follows: We should increase investment by at least three times an equivalent period of time in order to get to capture all the traffic that occurs during these dates. The improvement in profitability is so pronounced that it gives us the option of capturing traffic through search terms or strategies that are not usually profitable. Add \"black friday\" to keywords to reach high traffic search terms (e.g. \"black friday televisions\" and with a high probability of conversion. Increase the CPC of keywords \/ shopping IDs to get higher rankings as the ROI justifies betting more heavily. OTHER ACTIONS In addition to all this, other actions to take into account would be the following: Think well about the promotion we are going to carry out and for what period of time. Personally I like offers from the Monday before Black Friday to the Monday after (Cyber Monday 2016). Add in our marketing strategies aggressive calls to action such as \"Offer while stocks last\", \"Limited units with this price\" or \"Buy now!\" By the way, raising prices in the previous week to lower them later is not a good idea. At Geotelecom we track competitors' prices so we can easily detect who is doing this kind of practices. Social networks and angry customers will do everything else so our reputation can be seriously affected. Establish a calendar to measure times well and execute the different strategies progressively. A very common mistake is to execute actions from \"Black Friday\" when in fact we should do it for at least 2 or 3 weeks before and at least from the Monday before Black Friday 2016. A great idea is to create a specific landing page announcing Black Friday and allowing customers to enter their email to be the first to receive these promotions can provide us with valuable information to impact through email marketing or \"customer match\" campaigns (upload emails to Google Adwords to impact those people when they navigate logged in with those emails) Create remarketing lists to reimpact the public that has visited us. In particular I would go for lists of this type: All visitors who have visited us in the last day, 3 days, 7 days and 30 days. Smart lists in the last 1 day, 3 days, 7 days and 30 days (stronger bidding than the previous group) All the people who have bought from us in the last 30 days (this would be useful to exclude this audience) All the people who have bought from us in the last 6 months (180 days). All visitors who placed products in the cart at 1 day, 3 days, 7 days and 30 days. Create static remarketing ads indicating the promotions we are running during Black Friday to alternate with dynamic remarketing campaigns. Although the conversion rates are usually lower when we impact through display campaigns to audiences of similar audiences, the increase in the percentage of conversions during these dates will justify our investment in this strategy. Email marketing action to registered customers and\/or former customers giving them the opportunity to<\/p>","protected":false},"author":42,"featured_media":19059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[51,26,22],"tags":[],"class_list":["post-18024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-google-ads","category-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/18024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=18024"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/18024\/revisions"}],"predecessor-version":[{"id":232135,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/18024\/revisions\/232135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/19059"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=18024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=18024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=18024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}