{"id":17898,"date":"2016-08-19T14:51:07","date_gmt":"2016-08-19T12:51:07","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=17898"},"modified":"2025-05-21T19:47:56","modified_gmt":"2025-05-21T17:47:56","slug":"ajustes-por-dispositivos","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/settings-by-device\/","title":{"rendered":"Device settings in Google AdWords"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google has heard our prayers!!!! Since this morning we have been able to see how, gradually, we could make bid adjustments by devices (not only mobile as until now, but also PC and tablets) in an increasing number of accounts. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/settings-by-device\/#%C2%BFQue_oportunidades_nuevas_abre_este_tipo_de_ajustes\" >What new opportunities does this type of adjustment open up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/settings-by-device\/#Actualizacion_24082016_Ajustes_por_Dispositivos_en_Google_Shopping\" >Update 08\/24\/2016 (Settings by Devices in Google Shopping).<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">This hypothesis had been in the air for quite some time, and the forecast was that these adjustments would start to be active for the month of December. However, this time Google has gone ahead of expectations and offers this opportunity starting today (it is not yet active for all accounts, but the number is gradually increasing).<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_oportunidades_nuevas_abre_este_tipo_de_ajustes\"><\/span>What new opportunities does this type of adjustment open up?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The fact of being able to make adjustments per device in <a href=\"https:\/\/www.geotelecom.mx\/en\/google-ads-consultoria\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google AdWords<\/a> has one major advantage, and that is that from now on it will be possible to create device-specific campaigns. Until now we could not, for example, create a campaign only for mobile devices, but this is an option that is already present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, we will be able to control more exhaustively the budgets and bids per device in each of the campaigns, but only in the Search Network campaigns. <a href=\"https:\/\/www.geotelecom.mx\/en\/google-ads-consultoria\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google AdWords<\/a>which is where this option becomes available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seeing Google's speed in implementing these device-based settings in Search Network campaigns, we are starting to wonder when this option will also be available for <a href=\"https:\/\/www.geotelecom.mx\/en\/google-ads-consultoria\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping<\/a> we are already looking forward to it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Actualizacion_24082016_Ajustes_por_Dispositivos_en_Google_Shopping\"><\/span>Update 08\/24\/2016 (Settings by Devices in Google Shopping).<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If last week we brought you this great news in search campaigns, today we can confirm that Google has listened to us. The different settings per device have started to be enabled in search campaigns. <a href=\"https:\/\/www.geotelecom.mx\/en\/soluciones\/google-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shopping<\/a> of several accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time to optimize campaigns based on performance per device or create device-specific campaigns!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you, do you already have the Device Settings enabled in your accounts? If so, we hope you can find a lot of utilities, if not... Patience! in a few days the Device Settings will be enabled for all accounts.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google has heard our prayers!!!! Since this morning we have been able to see how, gradually, we could make bid adjustments by devices (not only mobile as before, but also PC and tablets) in an increasing number of accounts. This hypothesis had been in the air for quite some time, and the forecast was that these adjustments would start to be active for the month of December. However, this time Google has gone ahead of expectations and offers this opportunity from today (it is not yet active for all accounts, but the number is gradually increasing). What new opportunities does this type of adjustment open up? The fact of being able to make adjustments by device in Google AdWords presents a great main advantage, and that is that from now on it will be possible to create specific campaigns by device. Until now we could not, for example, create a campaign only for mobile devices, but this is an option that is already present. In addition, we will be able to control more exhaustively the budgets and bids by devices in each of the campaigns, but only in Google AdWords Search Network campaigns, which is where this option is starting to be available. Seeing the speed of Google to implement these settings by devices in the Search Network campaigns, we begin to wonder when this option will also be available for Google Shopping campaigns, we are already anxious! Update 08\/24\/2016 (Device Settings in Google Shopping) If last week we brought you this great new feature in search campaigns, today we can confirm that Google has listened to us. It's time to optimize campaigns based on the performance of each device or to create specific campaigns for each one of them! Do you already have per-device settings enabled in your accounts? If so, we hope you will be able to find lots of utilities, if not... Patience! in a few days the Device Settings will be enabled for all accounts.<\/p>","protected":false},"author":42,"featured_media":19074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26],"tags":[181,182,183,184,185,100,186],"class_list":["post-17898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-desktop","tag-dispositivos","tag-mobile","tag-moviles","tag-pc","tag-pujas","tag-tablets"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/17898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=17898"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/17898\/revisions"}],"predecessor-version":[{"id":232641,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/17898\/revisions\/232641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/19074"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=17898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=17898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=17898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}