{"id":17767,"date":"2016-06-15T15:27:45","date_gmt":"2016-06-15T13:27:45","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=17767"},"modified":"2023-11-21T10:01:58","modified_gmt":"2023-11-21T09:01:58","slug":"nuevo-desplazamientos-en-pla","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/new-displacements-in-pla\/","title":{"rendered":"NEW! PLA displacements"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Just a few weeks ago, Google surprised us by increasing from 4 to 6\u00a0<strong>\u00a0product sheets<\/strong> in the search results, today we have been able to see up to 17 products in the SERP. How is this possible?  Google has included a <strong>arrow on the right side of the product sheets<\/strong> which allows us to scroll the first 6 products displayed to see 6 different ones, and so on up to two times (that we have been able to see).  \u00a0<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">What will be new with this change?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first thing to analyze is whether or not people get used to doing this sideways scrolling. If the fact of removing search ads from the right side of the SERP meant, as expected, an increase in CPCs, we can now assume that CPCs on the right side of the SERP will increase. <strong>Google Shopping<\/strong> The price you pay to appear on the results page will not be so high, so you will not have to pay such a high price. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We would also have to ask Google if the impression will count when the first 6 products appear for the 17 that follow or, on the contrary, it will count them according to this kind of side scroll. Personally, we believe that, as is already the case in the Display Network, the impression will not be effective until our product listing can be seen. <\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This improvement could signal the beginning of a period of upgrades in the <strong>Shopping Network<\/strong> We will now have to be very attentive to discover all the new features that will emerge and be able to get the most out of our campaigns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think about the implementation and where do you see the next developments in the industry going? We are anxious to discover them and to be able to optimize our clients' campaigns to the maximum!<\/p>","protected":false},"excerpt":{"rendered":"<p>If a few weeks ago Google surprised us by moving from 4 to 6 product cards in the search results, today we have been able to see up to 17 products in the SERP. How is this possible?  Google has included an arrow on the right side of the product cards that allows us to scroll the first 6 products displayed to see 6 different ones, and so on up to two times (that we have been able to see).   \n\n\n\n\n\n\n\nWhat will be new with this change?\n\n\n\nThe first thing we will have to analyze is whether or not people get used to making this lateral shift. If removing search ads from the right side of the SERP meant, as expected, an increase in CPCs, we can now assume that CPCs on Google Shopping may be lower, since it will not be necessary to pay such a high price to appear on the results page.\n\n\n\nWe would also have to ask Google if the impression will count when the first 6 products appear for the 17 that follow or, on the contrary, it will count them according to this kind of side scroll. Personally, we believe that, as is already the case in the Display Network, the impression will not be effective until our product listing can be seen.\n\n\n\n\n\n\n\nThis improvement could mean the beginning of a period of updates in the Google.es Shopping Network; so now we will have to be very attentive to discover all the new features that arise and thus be able to get the most out of our campaigns.\n\n\n\nWhat do you think about the implementation and where do you think the next innovations in the sector are heading? We are anxious to discover them and be able to optimize our clients' campaigns to the maximum!<\/p>","protected":false},"author":42,"featured_media":19084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41],"tags":[],"class_list":["post-17767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/17767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=17767"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/17767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/19084"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=17767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=17767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=17767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}