{"id":17754,"date":"2016-06-14T13:01:07","date_gmt":"2016-06-14T11:01:07","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=17754"},"modified":"2025-04-02T10:33:56","modified_gmt":"2025-04-02T08:33:56","slug":"products-rating-como-llevarlo-a-shopping","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/products-rating-as-you-take-it-to-shopping\/","title":{"rendered":"Products Rating How to take it to Shopping?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[Los \"<strong]]-->Products Ratings&#8221; o &#8220;<strong>Products Reviews<\/strong>&#8221; son las <span style=\"text-decoration: underline;\">valoraciones que los usuarios hacen tanto de los productos como de las tiendas online<\/span>. Pero, \u00bfsab\u00e9is que estas valoraciones se pueden llevar a nuestras campa\u00f1as de <a href=\"https:\/\/www.geotelecom.mx\/soluciones\/google-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping<\/a>? <\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Como pod\u00e9is ver, en Google Shopping podemos mostrar valoraciones no solo de nuestros productos, sino tambi\u00e9n de nuestra tienda \u00bfC\u00f3mo podr\u00e1 ayudarnos esto a vender?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mostrando estas valoraciones en la comparativa de <a href=\"https:\/\/www.geotelecom.mx\/soluciones\/google-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping<\/a> podemos <strong>incrementar nuestra relevancia<\/strong> en este medio, consiguiendo <strong>aumentar nuestro CTR<\/strong> y, por tanto siempre y cuando se mantenga el porcentaje de conversiones, tambi\u00e9n las <strong>ventas<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google tarda aproximadamente e<span style=\"text-decoration: underline;\">ntre unos 20-30 d\u00edas en trasladar estas opiniones a Google Shopping<\/span> y empezar a mostrarlas ah\u00ed de manera regular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e1 muy bien, teniendo en cuenta que el esfuerzo y la inversi\u00f3n necesaria para dar esta informaci\u00f3n en <a href=\"https:\/\/www.geotelecom.mx\/soluciones\/google-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping<\/a> son bastante bajos, \u00bfno?<br>Lo segundo que ten\u00e9is que saber es que esta opci\u00f3n est\u00e1 disponible solamente en <a href=\"https:\/\/www.geotelecom.mx\/soluciones\/google-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping<\/a>. Los <strong>Products Rating en PLA solo est\u00e1n disponibles para UK, Alemania, Francia, Jap\u00f3n y Australia<\/strong>.<br>\u00a0<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0\u00bfC\u00f3mo llevar nuestros Products Rating a Shopping?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para conseguir que nuestros Products Rating aparezcan en Shopping solamente necesitamos <strong>dos cosas<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.-<\/strong> Obviamente, un sistema de Ratings en nuestro e-commerce, que permita al usuario valorar y puntuar tanto nuestros productos como nuestra tienda.<br><strong>2.-<\/strong> Rellenar un formulario de solicitud a trav\u00e9s del cual solicitamos a Google que tenga en cuenta esas validaciones de los usuarios para que sean mostradas en Google Shopping.<br>Desgraciadamente, en Espa\u00f1a Google solamente reconoce como Partners a los siguientes agregadores de opiniones de producto:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.bazaarvoice.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bazaarvoice<\/a><\/li><li><a href=\"https:\/\/www.ekomi.es\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">eKomi<\/a><\/li><li>Feefo<\/li><li><a href=\"https:\/\/www.powerreviews.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PowerReviews<\/a><\/li><li><a href=\"https:\/\/www.reevoo.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reevoo<\/a><\/li><li><a href=\"https:\/\/www.opiniones-verificadas.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Verified Reviews<\/a><\/li><li><a href=\"https:\/\/www.yotpo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yotpo<\/a><\/li><li><a href=\"https:\/\/es.trustpilot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trustpilot<\/a><\/li><li>co.uk<\/li><li><a href=\"https:\/\/www.trustedshops.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trusted Shops<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<br>Por esto, puede darse el caso de que la empresa con la que recojamos las valoraciones de los usuarios en nuestra web no sea Partner de Google, de manera que no se puedan llevar \u00e9stas a Shopping recurriendo solamente al formulario. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aun as\u00ed, seguimos teniendo la <strong>opci\u00f3n de trasladar estas opiniones de los usuarios<\/strong> a Google a trav\u00e9s de la elaboraci\u00f3n de un feed de datos de rese\u00f1as de productos o \u201c<strong>Google Products Rating Feeds<\/strong>\u201d.<br>Las <a href=\"https:\/\/support.google.com\/merchants\/answer\/6171899?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\">especificaciones para la elaboraci\u00f3n de este feed <\/a>est\u00e1n explicadas en un enlace de ayuda de Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para poder elaborar este tipo de feed contamos con m\u00f3dulos que pueden mejorarnos la labor y simplific\u00e1rnosla bastante. Por ejemplo, para Prestashop contamos con el \u201c<a href=\"https:\/\/addons.prestashop.com\/es\/22130-google-shopping-product-ratings-feeds.html\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00f3dulo Google Shopping Product Ratings Feeds<\/a>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez tengamos este feed elaborado solamente tenemos que <strong>ponernos en contacto con el personal de Google especializado<\/strong> en este sector (Google\u00a0Product\u00a0Ratings\u00a0Team) y solicitar que activen la subida de este feed de datos a nuestra cuenta de Merchant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00e1cil, \u00bfverdad? Pues manos a la obra.<\/p>\n    \t","protected":false},"excerpt":{"rendered":"<p>Products Ratings\" or \"Products Reviews\" are the evaluations that users make of both products and online stores. But, did you know that these ratings can be taken to our Google Shopping campaigns?\n\n\n\nProducts Rating in Google Shopping\n\n\n\nAs you can see, in Google Shopping we can show ratings not only of our products, but also of our store. How can this help us to sell?\n\n\n\nBy showing these reviews in the Google Shopping comparison we can increase our relevance in this medium, increasing our CTR and, therefore, as long as the percentage of conversions is maintained, also the sales.\n\n\n\nGoogle takes approximately 20-30 days to transfer these reviews to Google Shopping and start displaying them there on a regular basis.\n\n\n\nThat's pretty good, considering that the effort and investment needed to provide this information on Google Shopping is quite low, isn't it? The second thing you need to know is that this option is only available on Google Shopping. Products Rating in PLA is only available for UK, Germany, France, Japan and Australia.\n\n\n\nProducts Rating in PLA\n\n\n\n How to take our Products Rating to Shopping?\n\n\n\nTo get our Products Rating to appear in Shopping we only need two things:\n\n\n\n1.- Obviously, a Ratings system in our e-commerce, which allows the user to value and rate both our products and our store.2.- Fill out a request form through which we ask Google to take into account these validations of users to be displayed in Google Shopping.Unfortunately, in Spain Google only recognizes as Partners to the following aggregators of product reviews:\n\n\n\nBazaarvoiceeKomiFeefoPowerReviewsReevooVerified ReviewsYotpoTrustpilotco.ukTrusted Shops\n\n\n\n For this reason, it may be the case that the company with which we collect user reviews on our website is not a Google Partner, so that they cannot be taken to Shopping using only the form.\n\n\n\nEven so, we still have the option of transferring these user opinions to Google through the creation of a data feed of product reviews or \"Google Products Rating Feeds\", the specifications for the creation of this feed are explained in a Google help link.\n\n\n\nIn order to create this type of feed we have modules that can improve our work and simplify it a lot. For example, for Prestashop we have the \"Google Shopping Product Ratings Feeds Module\".\n\n\n\nOnce we have this feed developed we only have to contact the Google staff specialized in this sector (Google Product Ratings Team) and request that they activate the upload of this data feed to our Merchant account.\n\n\n\nEasy, isn't it? Well, let's get to work.<\/p>","protected":false},"author":42,"featured_media":19086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,24],"tags":[166,167,168,169],"class_list":["post-17754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-google-shopping","tag-opiniones-de-clientes","tag-porducts-ratings-feed","tag-products-rating","tag-products-reviews"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/17754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=17754"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/17754\/revisions"}],"predecessor-version":[{"id":232140,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/17754\/revisions\/232140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/19086"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=17754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=17754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=17754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}