Facebook breakdowns<\/strong>Through these tools we can segment and visualize in a limited way the performance and results not only of each of our campaigns, ad groups or ads, but also of each of the parts into which we can divide each of our creativities.<\/p>\n\n\n\nThere are breakdowns that can be managed by action, delivery or time. And all of them can be combined in any way you want. Combining the three breakdowns we could know, for example, in the last two weeks how many people between 25-45 years old have interacted only with the second photo of our ad sequence.<\/p>\n\n\n\n\n\n
\u00a0
Once we reach this point of analysis, we will be able to optimize our ads to get the best possible performance. <\/p>\n\n\n\n
For example, we could make the right ad for each age group, with the precise images and descriptions that will lead us to achieve the type of conversions we are really focused on reaching. In this way, we could increase our profitability criteria.<\/p>\n\n\n\n
Facebook gives us the technology for the analysis but, as always, after\u00a0the hard part comes: thinking<\/strong>What ways can you think of to use Facebook's breakdowns and optimize campaigns based on their results?<\/p>","protected":false},"excerpt":{"rendered":"What opportunities do Facebook Drilldowns give us? Facebook gives us the option of using Facebook Breakdowns, through which we can segment and visualize the performance and results not only of each of our campaigns, ad groups or ads, but of each of the parts into which we can divide each of our creatives. There are breakdowns that can be managed by action, delivery or time. And all of them can be combined in any way you want. By combining the three breakdowns we could find out, for example, in the last two weeks how many people between the ages of 25-45 have interacted with only the second photo in our ad sequence. Once we get to this point of analysis we can optimize our ads to get the most out of them. For example, we could make the right ad for each age group, with the precise images and descriptions that will lead us to achieve the type of conversions that we are really focused on reaching. In this way, we would be able to increase our profitability criteria. Facebook gives us the technology for analysis but, as always, then comes the hard part: thinking; drawing conclusions and acting on them to optimize our investment. What ways can you think of to use Facebook's breakdowns and optimize campaigns based on their results?<\/p>","protected":false},"author":42,"featured_media":16789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[44,28],"tags":[136,137,117],"class_list":["post-16775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media","tag-desgloses","tag-desgloses-de-facebook","tag-facebook"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=16775"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16775\/revisions"}],"predecessor-version":[{"id":232230,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16775\/revisions\/232230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/16789"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=16775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=16775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=16775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}