{"id":16748,"date":"2016-01-13T10:55:50","date_gmt":"2016-01-13T10:55:50","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=16748"},"modified":"2025-04-02T10:40:54","modified_gmt":"2025-04-02T08:40:54","slug":"objetivos-inteligentes-google-analytics","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/smart-goals-google-analytics\/","title":{"rendered":"Smart Goals in Google Analytics"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Measuring the different conversions or actions of value that a user can perform on a given website is one of the best ways for account managers to optimize their marketing campaigns.\u00a0<a href=\"http:\/\/adwords.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Adwords<\/a>. Make a purchase, fill out a form, make a call.... <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/smart-goals-google-analytics\/#%C2%BFQue_son_los_objetivos_inteligentes\" >What are smart targets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/smart-goals-google-analytics\/#%C2%BFComo_los_configuro\" >How do I configure them?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/smart-goals-google-analytics\/#Algunas_aplicaciones_de_los_Objetivos_Inteligentes_en_campanas_de_Google_Adwords\" >Some applications of Smart Targets in Google Adwords campaigns<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">However, since 2016, <a title=\"Google Analytics\" href=\"\/en\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> makes available to advertisers the so-called <strong>Smart Targets<\/strong>Another type of \"micro-conversion\", less common than the previous ones, will help us to further optimize our advertising actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_objetivos_inteligentes\"><\/span><strong>What are smart targets?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics includes as <strong>Smart Targets<\/strong> those visits that are most likely to convert. To do so, it takes into account multiple variables about the behavior that users have on the website: session duration, bounce rate, pages per session, location, device, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_los_configuro\"><\/span><strong>How do I configure them?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Very simple! To activate these <strong>Smart Targets<\/strong> all we have to do is go to the <em>Administrator<\/em> inside our Google Analytics account and at the level of <em>View<\/em> go to section <em>Objectives<\/em>. We will create a new target and select the option of <strong>Intelligent Target<\/strong>as can be seen in the following screenshot:<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Once activated, we will be able to see them in the section <em>Reporting &gt; Conversions &gt; Targets &gt; Smart Targets<\/em>where something similar to this will appear:<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><br>It can be perfectly observed how the tool carefully selects the best visits and attributes them to the fulfillment of the <strong>Intelligent Target<\/strong>. However, not all of these visits end up converting (which is what we are really interested in), so why not advertise on these qualified visits that the tool is providing us with?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Algunas_aplicaciones_de_los_Objetivos_Inteligentes_en_campanas_de_Google_Adwords\"><\/span><strong>Some applications of Smart Targets in Google Adwords campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The possibilities are endless, but, as always, the hard part is thinking! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We would like to share with you a possible use of these <strong>Smart Targets<\/strong>. We have segmented a very small percentage of users who meet these objectives, i.e., who do not bounce, whose average session duration is high, who browse several pages, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why not create an audience with them? We will simply have to indicate the achievement of this objective.<br>Once created, we can go to Google Adwords and create a Dynamic Remarketing campaign, showing these users the products they have previously browsed the days after that viewing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are impacting users who are really interested in our products, we can't fail! However, many of the users who are included in this audience have already bought from us and, therefore, we are not interested in continuing to impact them, so we will simply have to exclude from the campaign the audience that picks up the buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think? Would you like to know more about these applications? <strong>Smart Targets<\/strong>? put yourself in <a href=\"https:\/\/www.geotelecom.mx\/en\/contact-2\/\">contact<\/a> with us!<\/p>","protected":false},"excerpt":{"rendered":"<p>Measuring the different conversions or actions of value that a user can perform on a given website is one of the best ways that account managers have to optimize Google Adwords campaigns. Making a purchase, filling out a form, making a call...\n\n\n\nHowever, since 2016, Google Analytics has made available to advertisers the so-called Smart Goals, another type of \"micro-conversion\" less usual than the previous ones and that is going to help us further optimize our advertising actions.\n\n\n\nWhat are Smart Targets?\n\n\n\nGoogle Analytics includes as Smart Targets those visits that are most likely to convert. To do this, it takes into account multiple variables about the behavior that users have on the website: session duration, bounce rate, pages per session, location, device, etc.\n\n\n\nHow do I configure them?\n\n\n\nVery simple! To activate these Smart Goals we only have to go to the Administrator section within our Google Analytics account and at the View level go to the Goals section. We will create a new goal and select the Smart Goal option, as you can see in the following screenshot:\n\n\n\nSmart Goals in Google Analytics\n\n\n\nOnce activated, we will be able to see them in the section Reports &gt; Conversions &gt; Goals &gt; Smart Goals, where we will see something similar to this:\n\n\n\nSmart Goals in Google Analytics\n\n\n\nIt can be perfectly observed how the tool carefully selects the best visits and attributes them to the fulfillment of the Smart Goal. However, not all of those visits end up converting (which is what we are really interested in), why not act on those qualified visits that the tool is providing us?\n\n\n\nSome applications of Smart Targets in Google Adwords campaigns\n\n\n\nThe possibilities are endless, but, as always, the hard part is thinking!\n\n\n\nWe want to share with you a possible use of these Smart Targets. We have segmented a very small percentage of users who meet these targets, i.e., who do not bounce, whose average session duration is high, who browse several pages, etc.\n\n\n\nWhy not create an audience with them? Once created, we can go to Google Adwords and create a Dynamic Remarketing campaign, showing these users the products they have already browsed the days after that viewing.\n\n\n\nWe are impacting users really interested in our products, we can't miss! However, many of the users who are included in this audience have already bought from us and, therefore, we are not interested in continuing to impact them, so we will simply have to exclude from the campaign the audience that picks up the buyers.\n\n\n\nWhat do you think, would you like to know more applications of these Smart Targets, please contact us!<\/p>","protected":false},"author":42,"featured_media":16763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[27,22],"tags":[89,132,133],"class_list":["post-16748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web","category-marketing-online","tag-google-analytics-2","tag-objetivos-inteligentes","tag-optimizacion"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=16748"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16748\/revisions"}],"predecessor-version":[{"id":232194,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16748\/revisions\/232194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/16763"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=16748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=16748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=16748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}