{"id":16640,"date":"2015-11-09T15:02:32","date_gmt":"2015-11-09T15:02:32","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=16640"},"modified":"2025-04-02T10:48:54","modified_gmt":"2025-04-02T08:48:54","slug":"catalogo-productos-facebook","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/product-catalog-facebook\/","title":{"rendered":"Product Catalog on Facebook"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[\n\n<h2]]--><span class=\"ez-toc-section\" id=\"%C2%BFComo_configurar_y_subir_un_catalogo_de_productos_en_Facebook_Configurar_un_catalogo_de_productos_en_base_a_las_directrices_planteadas_desde_Facebook_es_el_primer_paso_para_conseguir_crear_anuncios_dinamicos_a_traves_de_los_que_los_minoristas_puedan_exponer_todos_sus_productos_%C2%BFComo_prepararnos_antes_de_configurar_el_catalogo_de_productos\"><\/span>\u00bfC\u00f3mo configurar y subir un cat\u00e1logo de productos en Facebook? Configurar un cat\u00e1logo de productos en base a las directrices planteadas desde Facebook es el primer paso para conseguir crear anuncios din\u00e1micos a trav\u00e9s de los que los minoristas puedan exponer todos sus productos.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/product-catalog-facebook\/#%C2%BFComo_configurar_y_subir_un_catalogo_de_productos_en_Facebook_Configurar_un_catalogo_de_productos_en_base_a_las_directrices_planteadas_desde_Facebook_es_el_primer_paso_para_conseguir_crear_anuncios_dinamicos_a_traves_de_los_que_los_minoristas_puedan_exponer_todos_sus_productos_%C2%BFComo_prepararnos_antes_de_configurar_el_catalogo_de_productos\" >\u00bfC\u00f3mo configurar y subir un cat\u00e1logo de productos en Facebook? Configurar un cat\u00e1logo de productos en base a las directrices planteadas desde Facebook es el primer paso para conseguir crear anuncios din\u00e1micos a trav\u00e9s de los que los minoristas puedan exponer todos sus productos.\n\n\n\n\u00bfC\u00f3mo prepararnos antes de configurar el cat\u00e1logo de productos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/product-catalog-facebook\/#%C2%BFY_despues\" >\u00bfY despu\u00e9s?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/product-catalog-facebook\/#%C2%BFHemos_acabado\" >\u00bfHemos acabado?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/product-catalog-facebook\/#Y_ahora_%C2%BFComo_lo_vais_a_implementar\" >Y ahora, \u00bfC\u00f3mo lo vais a implementar?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo prepararnos antes de configurar el cat\u00e1logo de productos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lo primero es elaborar un Feed de Datos donde recojamos toda la informaci\u00f3n pertinente sobre los productos que queramos vender. \u00bf<a href=\"https:\/\/www.facebook.com\/business\/help\/1397294963910848\">Cu\u00e1l es la informaci\u00f3n pertinente<\/a>? Los campos a rellenar para el cat\u00e1logo de productos no difieren demasiado de los demandados para hacer publicidad en Google Shopping: ID del Producto, T\u00edtulo, Enlace, Descripci\u00f3n, Categor\u00eda del Producto, Disponibilidad, Precio, GTIN\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFY_despues\"><\/span>\u00bfY despu\u00e9s?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez tengas esta peque\u00f1a base de datos, que puedes realizar en diferentes formatos tienes que subirla a la plataforma Business Manager de Facebook, coloca el cursor sobre<strong> \u201cConfiguraci\u00f3n del Negocio\u201d, selecciona \u201cCat\u00e1logos de productos\u201d<\/strong> y haz clic nuevamente sobre \u201ca\u00f1adir un nuevo cat\u00e1logo de productos\u201d (tambi\u00e9n se puede solicitar acceso a un cat\u00e1logo existente).<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><br>Llegados a este punto se podr\u00e1 asignar un nombre para el cat\u00e1logo de productos (feed name) y a\u00f1adir la lista de productos. Esta subida se puede hacer autom\u00e1ticamente a trav\u00e9s de una URL (por ejemplo la que generan los m\u00f3dulos de Google Merchant para plataformas de e-commerce) o de manera manual.\u00a0 La actualizaci\u00f3n y subida del Feed de Datos para la elaboraci\u00f3n de un cat\u00e1logo de productos, se puede programar. <strong>Un consejo: programar esta actualizaci\u00f3n de manera diaria.<\/strong><\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFHemos_acabado\"><\/span>\u00bfHemos acabado?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Aun no! Ahora queda lo bueno, utiliza el cat\u00e1logo de productos que has subido a la plataforma para hacer anuncios din\u00e1micos, carruseles de productos o hasta para organizar tu propia tienda a trav\u00e9s de Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con estos peque\u00f1os pasos ten\u00e9is abiertas todas las posibilidades para la elaboraci\u00f3n y la gesti\u00f3n de anuncios din\u00e1micos y de productos basados en este cat\u00e1logo de productos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Y_ahora_%C2%BFComo_lo_vais_a_implementar\"><\/span>Y ahora, \u00bfC\u00f3mo lo vais a implementar?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n    \t","protected":false},"excerpt":{"rendered":"<p>How to set up and upload a product catalog on Facebook? Setting up a product catalog based on the guidelines set by Facebook is the first step to create dynamic ads through which retailers can expose all their products. How to prepare before setting up the product catalog? The first thing to do is to create a Data Feed where we collect all the relevant information about the products we want to sell. What is the relevant information? The fields to fill in for the product catalog do not differ too much from those required for advertising on Google Shopping: Product ID, Title, Link, Description, Product Category, Availability, Price, GTIN... And then? Once you have this small database, which you can create in different formats, you have to upload it to the Facebook Business Manager platform, place the cursor on \"Business Settings\", select \"Product Catalogs\" and click again on \"add a new product catalog\" (you can also request access to an existing catalog). At this point you can assign a name for the product catalog (feed name) and add the list of products. This upload can be done automatically via a URL (e.g. generated by Google Merchant modules for e-commerce platforms) or manually.  The updating and uploading of the Data Feed for the creation of a product catalog can be scheduled. A tip: schedule this update on a daily basis. Are we done? Not yet! Now there is the good part, use the product catalog that you have uploaded to the platform to make dynamic ads, product carousels or even to organize your own store through Facebook. With these small steps you have all the possibilities open for the development and management of dynamic ads and products based on this product catalog. And now, how are you going to implement it?<\/p>","protected":false},"author":42,"featured_media":16641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[44,28],"tags":[116,117,118],"class_list":["post-16640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media","tag-catalogo-de-productos","tag-facebook","tag-product-catalog"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=16640"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16640\/revisions"}],"predecessor-version":[{"id":232231,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16640\/revisions\/232231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/16641"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=16640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=16640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=16640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}