{"id":16511,"date":"2015-10-06T15:20:47","date_gmt":"2015-10-06T15:20:47","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=16511"},"modified":"2025-04-02T10:33:56","modified_gmt":"2025-04-02T08:33:56","slug":"informe-combinado","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/report-combined\/","title":{"rendered":"New Combined Report - Google Merchant"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As of October 1st, Google has made available to advertisers a new report in Google Merchant: the\u00a0<strong>Combined Report<\/strong>. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/report-combined\/#%C2%BFComo_puede_ayudarnos_esto\" >How can this help us?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/report-combined\/#Acceder_al_Informe_Combinado\" >Access the Combined Report<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">This report provides a summary of the most popular products on Google Shopping that we are not yet advertising and seeks to address the real need for advertisers to know, in ever greater depth, what the competition is doing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also includes a comparison of the prices set by the different advertisers for those products that we are not promoting in our website. <strong>Google Shopping<\/strong>. We will be able to view this summary for various <a href=\"https:\/\/support.google.com\/merchants\/answer\/160081?hl=es\">Google product categories.<\/a>\u00a0You can currently choose from a list of 10 options. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>And we can even select different subcategories. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_puede_ayudarnos_esto\"><\/span>How can this help us?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">- We can obtain information about the popularity of certain products and <strong>consider adding them to our stock<\/strong>. - We can <strong>to assign the optimum price to our products<\/strong> taking into account the market reference prices (5) shown in the report.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Acceder_al_Informe_Combinado\"><\/span>Access the Combined Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To access this report, simply scroll down the left-hand menu in Google Merchant to the \"<strong>Combined<\/strong>\"and immediately the report shown in the images above will be displayed, in which we can interact to select which category or subcategory we are interested in analyzing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within the report, there are seven columns, including one with the images of the advertiser in Shopping, the product brand, the title, the description and, the most important column, the list of e-commerce advertising this product in <strong>Google Shopping <\/strong>with the prices set by each of them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This new feature seems to be an incentive for advertisers to include in their data feed the tag \"<strong>google product category<\/strong>\"This is not currently mandatory but is recommended and is presumed to be essential to appear in this type of report.<\/p>","protected":false},"excerpt":{"rendered":"<p>Since October 1st, Google has made available to advertisers a new report in Google Merchant: the Combined Report.\n\n\n\nThis report provides a summary of the most popular products on Google Shopping that we are not yet advertising and tries to respond to the real need of advertisers to know, in more and more depth, what the competition is doing.\n\n\n\nIt also includes a comparison of the prices set by different advertisers on those products that we are not promoting on Google Shopping. We will be able to see this summary for various Google product categories. Currently you can choose from a list of 10 options.\n\n\n\n \n\n\n\nAnd we can even select different subcategories.\n\n\n\n\n\n\n\nHow can this help us?\n\n\n\n- We can get information about the popularity of certain products and consider adding them to our stock. - We can assign the optimal price to our products taking into account the market reference prices (5) shown in the report.\n\n\n\nAccess the Combined Report\n\n\n\nTo access this report just scroll down the left menu in Google Merchant to the \"Combined\" tab, and immediately the report shown in the images above will be displayed, in which we can interact to select which category or subcategory is the one we are interested in analyzing.\n\n\n\nWithin the report, seven columns appear, including one with the images of the advertiser in Shopping, the product brand, the title, the description and, the most important column, the list of e-commerce that advertise this product in Google Shopping with the prices set by each of them.\n\n\n\nThis new feature seems to be an incentive for advertisers to include in their data feed the \"google product category\" tag, which is not mandatory at the moment but recommended and is presumed to be essential to appear in this type of report.<\/p>","protected":false},"author":42,"featured_media":16524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,24],"tags":[108,109,67],"class_list":["post-16511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-google-shopping","tag-informe-combinado","tag-merchant","tag-shopping"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=16511"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16511\/revisions"}],"predecessor-version":[{"id":232146,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16511\/revisions\/232146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/16524"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=16511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=16511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=16511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}