{"id":16471,"date":"2015-09-14T20:00:39","date_gmt":"2015-09-14T20:00:39","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=16471"},"modified":"2025-04-02T10:33:56","modified_gmt":"2025-04-02T08:33:56","slug":"pujas-automatizadas-y-de-optimizacion-por-id-google-shopping","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/automated-bidding-and-optimization-by-id-google-shopping\/","title":{"rendered":"New Automated Bidding and Google Shopping ID Optimization Solutions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[\n\n<h2]]--><span class=\"ez-toc-section\" id=\"%C2%A1Mucha_atencion_%C2%A1Venimos_con_importantes_novedades_para_la_optimizacion_de_las_campanas_de_Google_Shopping_Por_una_parte_tenemos_ya_las_posibilidad_de_gestionar_las_campanas_mediante_estrategias_de_pujas_flexibles_la_segunda_novedad_y_la_que_consideramos_mucho_mas_interesante_es_optimizar_las_pujas_por_ID_%E2%80%93_A_nivel_Articulo-_mediante_filtros_totalmente_personalizables_para_tratar_de_maximizar_el_ROAS_1_Estrategias_de_Pujas_Flexibles\"><\/span>\u00a1Mucha atenci\u00f3n! \u00a1<a title=\"Venimos\" href=\"https:\/\/www.geotelecom.mx\/\" target=\"_blank\" rel=\"noopener noreferrer\">Venimos<\/a> con importantes novedades para la optimizaci\u00f3n de las campa\u00f1as de Google Shopping! Por una parte tenemos ya las posibilidad de gestionar las campa\u00f1as mediante estrategias de pujas flexibles, la segunda novedad y la que consideramos mucho m\u00e1s interesante es optimizar las pujas por ID &#8211; A nivel Art\u00edculo- mediante filtros totalmente personalizables para tratar de maximizar el ROAS.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/automated-bidding-and-optimization-by-id-google-shopping\/#%C2%A1Mucha_atencion_%C2%A1Venimos_con_importantes_novedades_para_la_optimizacion_de_las_campanas_de_Google_Shopping_Por_una_parte_tenemos_ya_las_posibilidad_de_gestionar_las_campanas_mediante_estrategias_de_pujas_flexibles_la_segunda_novedad_y_la_que_consideramos_mucho_mas_interesante_es_optimizar_las_pujas_por_ID_%E2%80%93_A_nivel_Articulo-_mediante_filtros_totalmente_personalizables_para_tratar_de_maximizar_el_ROAS_1_Estrategias_de_Pujas_Flexibles\" >\u00a1Mucha atenci\u00f3n! \u00a1Venimos con importantes novedades para la optimizaci\u00f3n de las campa\u00f1as de Google Shopping! Por una parte tenemos ya las posibilidad de gestionar las campa\u00f1as mediante estrategias de pujas flexibles, la segunda novedad y la que consideramos mucho m\u00e1s interesante es optimizar las pujas por ID &#8211; A nivel Art\u00edculo- mediante filtros totalmente personalizables para tratar de maximizar el ROAS.\n\n\n\n1. Estrategias de Pujas Flexibles.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/automated-bidding-and-optimization-by-id-google-shopping\/#Maximizar_Clics\" >Maximizar Clics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/automated-bidding-and-optimization-by-id-google-shopping\/#CPC_Avanzado\" >CPC Avanzado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/automated-bidding-and-optimization-by-id-google-shopping\/#ROAS_Objetivo\" >ROAS Objetivo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/automated-bidding-and-optimization-by-id-google-shopping\/#2_Optimizacion_de_Campanas_de_Shopping_por_ID_a_Nivel_Producto\" >2. Optimizaci\u00f3n de Campa\u00f1as de Shopping por ID a Nivel Producto<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">1. Estrategias de Pujas Flexibles.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Desde hace unos d\u00edas desde la herramienta de Google AdWords tenemos la posibilidad de implementar estrategias de puja especialmente dise\u00f1adas para las <a title=\"campa\u00f1as de Shopping\" href=\"https:\/\/www.geotelecom.mx\/soluciones\/google-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\">campa\u00f1as de Shopping<\/a>. Con ellas, podr\u00e1s pasar de cambiar de forma manual las pujas de CPC m\u00e1x. manuales al mundo de las optimizaciones de pujas automatizadas.<\/span> <\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximizar_Clics\"><\/span><span style=\"font-weight: 400;\">Maximizar Clics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Esta estrategia la implementaremos para capturar tanto <\/span><i><span style=\"font-weight: 400;\">tr\u00e1fico<\/span><\/i><span style=\"font-weight: 400;\"> como sea posible sin salirnos del presupuesto. Si es as\u00ed, esta estrategia de puja es perfecta para ti. Al maximizar los clics, se ajustan las pujas autom\u00e1ticamente consiguiendo maximizar el n\u00famero de clics reduciendo al mismo tiempo el CPC Medio. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Esta estrategia es muy simple, en Geotelecom no la utilizamos ya que siempre optimizamos las campa\u00f1as de nuestros clientes en funci\u00f3n de la rentabilidad (ROAS) o la KPI que en Adwords se representa como valor Conversi\u00f3n\/Coste.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPC_Avanzado\"><\/span><span style=\"font-weight: 400;\">CPC Avanzado<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Si prefieres gestionar tus propias pujas de forma autom\u00e1tica con el objetivo de aumentar el n\u00famero de conversiones la opci\u00f3n ideal es el CPC avanzado. La oferta de CPC Avanzado es una herramienta que busca subastas de anuncios de shopping \u00a0que probablemente, analizando el hist\u00f3rico, generen m\u00e1s conversiones y aumenta en estas subastas la oferta m\u00e1xima de CPC hasta un 30%. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Esto te hace de forma autom\u00e1tica m\u00e1s competitivo con el fin de conseguir la conversi\u00f3n. Se optimiza en tiempo real y el sistema trata de conseguir un mayor n\u00famero de <\/span><i><span style=\"font-weight: 400;\">conversiones<\/span><\/i><span style=\"font-weight: 400;\"> a cambio de un coste similar. Con el CPC avanzado, podremos optimizarlas en funci\u00f3n de la din\u00e1mica de las subastas y teniendo en cuenta el contexto de los usuarios. Gracias a las pujas en tiempo real del CPC avanzado podemos mejorar de forma indirecta nuestro ROI y alcanzar nuevas cotas de rendimiento.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS_Objetivo\"><\/span><span style=\"font-weight: 400;\">ROAS Objetivo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Todo ecommerce debe gestionarse en funci\u00f3n de la rentabilidad de la publicidad de las campa\u00f1as, en este caso de Shopping, con respecto a las ventas generadas. Si optimizamos para conseguir un mayor n\u00famero de conversiones &#8211; caso anterior &#8211; estamos diciendo al sistema que considere igual de importante conseguir la venta de un art\u00edculo de 100 \u20ac que la de un art\u00edculo de 1000 \u20ac !!! <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Por tanto te recomendamos utilices una estrategia destinada a la mejora de las pujas para optimizar las campa\u00f1as de shopping en funci\u00f3n del retorno de la inversi\u00f3n en publicidad (ROAS) objetivo. Con el ROAS objetivo, t\u00fa eres quien decide el ROAS al que quieres llegar y las pujas se calcular\u00e1n autom\u00e1ticamente. As\u00ed, los productos que generen m\u00e1s ingresos tendr\u00e1n las pujas m\u00e1s altas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">En estos momentos, la funci\u00f3n se encuentra en fase beta y solo est\u00e1 disponible para un n\u00famero limitado de vendedores. Tenemos la suerte de que muchos de nuestros clientes ya disponen de la Beta.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Optimizacion_de_Campanas_de_Shopping_por_ID_a_Nivel_Producto\"><\/span>2. Optimizaci\u00f3n de Campa\u00f1as de Shopping por ID a Nivel Producto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Estamos muy satisfechos con estas soluciones de puja automatizadas de Google Shopping pero a nosotros nos gusta ir mucho m\u00e1s all\u00e1. Nos gustar\u00eda optimizar el ROAS a nivel ID, es decir por art\u00edculo, y ser nosotros los que pongamos las condiciones que se han de cumplir para modificar din\u00e1micamente las pujas y las variaciones de los importes de las mismas. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Este era nuestro sue\u00f1o, est\u00e1bamos trabajando en nuevos Scripts que nos dieran esta posibilidad, y desde la semana pasada este sue\u00f1o se ha cumplido. es posible realizarlo mediante el empleo de filtros en los que seleciamos las condiciones que se han de dar para variar el CPC M\u00e1x. por ID de producto. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Te seguiremos informando.<\/span><br><strong><span style=\"font-weight: 400;\">Nuestro siguiente objetivo es seguir investigando e invirtiendo en otras maneras con las que ser m\u00e1s \u00a0eficientes a la de <a href=\"https:\/\/www.geotelecom.mx\/google-ads-consultoria\/\" target=\"_blank\" rel=\"noreferrer noopener\">gestionar tus campa\u00f1as<\/a>.<\/span><\/strong><\/p>\n    \t","protected":false},"excerpt":{"rendered":"<p>Pay attention, we are coming with important new features for the optimization of Google Shopping campaigns! On the one hand we already have the possibility to manage campaigns through flexible bidding strategies, the second novelty and the one we consider much more interesting is to optimize bids by ID - At Article level - through fully customizable filters to try to maximize ROAS.\n\n\n\n1. Flexible Bidding Strategies.\n\n\n\nSince a few days ago from the Google AdWords tool we have the possibility to implement bidding strategies specially designed for Shopping campaigns. With them, you will be able to switch from manually changing the manual CPC bids to the world of automated bid optimizations.\n\n\n\nExample of the filters that can be made in Google Shopping to select the IDs to which we want to change the bidding\n\n\n\nMaximize Clicks\n\n\n\nWe will implement this strategy to capture as much traffic as possible without going over budget. If so, this bidding strategy is perfect for you. By maximizing clicks, bids are automatically adjusted to maximize the number of clicks while reducing the average CPC.\n\n\n\nThis strategy is very simple, in Geotelecom we do not use it because we always optimize our clients' campaigns based on profitability (ROAS) or the KPI that in Adwords is represented as Conversion\/Cost value.\n\n\n\nAdvanced CPC\n\n\n\nIf you prefer to manage your own bids automatically in order to increase the number of conversions the ideal option is the Advanced CPC. The Advanced CPC bidding is a tool that searches for auctions of shopping ads that are likely, by analyzing the history, to generate more conversions and increases in these auctions the maximum CPC bid up to 30%.\n\n\n\nThis automatically makes you more competitive in order to achieve conversion. It is optimized in real time and the system tries to get a higher number of conversions for a similar cost. With advanced CPC, we can optimize based on the dynamics of the auctions and taking into account the context of the users. Thanks to the real-time bidding of advanced CPC, we can indirectly improve our ROI and reach new heights of performance.\n\n\n\nTarget ROAS\n\n\n\nEvery ecommerce must be managed according to the profitability of advertising campaigns, in this case Shopping, with respect to the sales generated. If we optimize to achieve a higher number of conversions - previous case - we are telling the system to consider equally important to achieve the sale of an article of 100 \u20ac as that of an article of 1000 \u20ac !!!!\n\n\n\nWe therefore recommend that you use a strategy aimed at improving bids to optimize your shopping campaigns according to the target ROAS (return on advertising investment). With the ROAS target, you decide the ROAS you want to reach and bids will be calculated automatically. Thus, the products that generate the most revenue will have the highest bids.\n\n\n\nThe feature is currently in beta and is only available to a limited number of sellers. We are fortunate that many of our customers are already in beta.\n\n\n\n2. Optimization of Shopping Campaigns by ID at the Product Level\n\n\n\nWe are very satisfied with these Google Shopping automated bidding solutions but we like to go much further. We would like to optimize ROAS at the ID level, i.e. per item, and be the ones to set the conditions to be met to dynamically modify bids and bid amount variations.\n\n\n\nThis was our dream, we were working on new scripts that would give us this possibility, and since last week this dream has been fulfilled. It is possible to do this by using filters in which we select the conditions to be met to vary the Max CPC per product ID.\n\n\n\nOur next goal is to continue researching and investing in other ways to be more efficient in managing your campaigns.<\/p>","protected":false},"author":42,"featured_media":16480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,24],"tags":[97,57,98,99,100,101,67],"class_list":["post-16471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-google-shopping","tag-filtro","tag-google-shopping-2","tag-id","tag-novedades","tag-pujas","tag-pujas-flexibles","tag-shopping"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=16471"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16471\/revisions"}],"predecessor-version":[{"id":232143,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/16471\/revisions\/232143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/16480"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=16471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=16471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=16471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}