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A blog may seem like a filler tool on a website, whether it is an e-commerce or a social website. But its mission goes far beyond that. The implementation of the blog helps to generate interest in our customers, benefits the loyalty process and boosts traffic to the website.
COMMUNICATION STRATEGY
The blog adds value to the communication strategy, how? by maintaining a direct and internal relationship with our customers, real or potential. Social networks have revolutionized the way in which companies communicate with our customers, but that is no excuse for continuing to build an internal link. This connects the internal communication strategy (blog, mailing) with the external one (RRSS). But be careful! The posts must be of relevant interest, with current and attractive content, we must optimize the frequency of the posts depending on the type of website and the customer. Neither saturate the reader with a multitude of irrelevant posts, nor generate a wait that ends up generating disinterest.
The contents of the blog can deal with several topics, among which we can highlight: relevant information related to the products marketed, business news, corporate information to draw our brand image, and any other content that adds value to your brand, company and / or product.
CONTRIBUTION TO POSITIONING
The blog helps to improve our SEO positioning. An appropriate number of keywords, mainly longtail, with a correct density,..., will increase our visibility in search engines. With an interesting content we will get natural links without having to do a hard work in linkbuilding. A good link strategy improves our natural positioning.
NO WORK, NO PROFIT
Blogging requires a lot of work, we don't want to deceive you. You will need effort and time to generate content. You will have to create connections with Social Networks, interact with your followers, and develop creativities (images, video...). You will have to attend seminars and workshops, read and follow other experts, and know your products in depth... In short, be a great specialist in your sector and communicate it through your blog.
MONETIZE YOUR BLOG WITH REMARKETING
In addition, the blog can help you to do remarketing as a SEM strategy, we can get an extra benefit if all the above is already in practice and your blog has some acceptance, with good engagement and an interesting number of visitors. It is now time to move on to the more commercial strategy, from Analytics we will create a segment that delimits all those visitors to the blog.
In Analytics we will create a new audience, in the definition we will import the segment. We will set the duration of the affiliation, that is, the time we want the users to remain in the list, depending on the number of visitors and the strategy we are going to follow.
We could also define various durations and then be more aggressive depending on time and results. We will work on these audiences in Ads campaigns, both in shopping and search.
At Geotelecom, we believe in the importance of this tool that keeps the communication flow with our clients and followers, and because it keeps minds awake in the agency. A team always alert about news and changes, to bring you the latest through our posts.
If you don't have a blog on your website yet, now is the time to develop one and take advantage of its many benefits.
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