Facebook breakdowns: how to use them

What opportunities do Facebook Breakdowns give us?

Facebook gives us the option to use the Facebook breakdownsThrough these tools we can segment and visualize in a limited way the performance and results not only of each of our campaigns, ad groups or ads, but also of each of the parts into which we can divide each of our creativities.

There are breakdowns that can be managed by action, delivery or time. And all of them can be combined in any way you want. Combining the three breakdowns we could know, for example, in the last two weeks how many people between 25-45 years old have interacted only with the second photo of our ad sequence.

 
Once we reach this point of analysis, we will be able to optimize our ads to get the best possible performance.

For example, we could make the right ad for each age group, with the precise images and descriptions that will lead us to achieve the type of conversions we are really focused on reaching. In this way, we could increase our profitability criteria.

Facebook gives us the technology for the analysis but, as always, after the hard part comes: thinkingWhat ways can you think of to use Facebook's breakdowns and optimize campaigns based on their results?