After the storm comes the calm - just ask all the eCommerce companies that are going crazy with orders after the week of Black Friday and they will laugh at you! After a hectic week at Geotelecom (weekend included) it is time to start analyzing the results and make an assessment after Black Friday 2017.
There have been many debates that have been created in reference to this special time of the year and how many people consider that the essence of Black Friday has been lost, with prices unchanged or even worse, raised to simulate a subsequent drop, affecting the corporate image of many companies. However, from our point of view there are still large, medium and small ecommerces that are making spectacular campaignswith a internal pre-planning and a great management of your online campaigns.
We can say that we are very proud of all our customersbecause, thanks to the strong involvement of the majority, combined with a specialized strategy the results achieved last year have been improved.
The managed investment by the agency on Black Friday alone hovered around the 55.000 € (including lead campaigns as well), resulting in over 1.000.000 € in sales (a large part of the value of the conversions are not yet tracked).
The data are even better if we take into account the entire Black Friday weekThe trend has already been established in the market of spread the sales throughout the week until Cyber Monday.
Likewise, statistics show that sales through the mobile devices are not the future but the presentIt is therefore essential to take care of advertising on these devices even more, designing specific and personalized actions.
Are you eager to know how to achieve these great results? As we don't like to keep anything to ourselves, stay tuned for the next few weeks, we will bring you a complete report that will help you succeed in the Black Fridays to come, because we believe that despite the strong criticism, Black Friday is here to stay, but only the best will continue to make the most of it.
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